---
title: "Philips vs Tefal: Which is more popular by branded search?"
description: "Which is more popular in search, Philips or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Garment steamers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/garment-steamers/compare/philips-vs-tefal"
publisher: "Brandwave"
---

# Philips vs Tefal: Which is more popular by branded search?

Which is more popular in search, Philips or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Garment steamers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Philips and Tefal
- **Competitive set**: Garment steamers
- **Market**: Global
- **Month measured**: Aug 2026
- **Philips Share of Search**: 51.1%
- **Tefal Share of Search**: 17.1%

## Which is more popular in search, Philips or Tefal?

- In August 2026, Philips had more branded searches than Tefal among garment steamers worldwide. Philips was estimated to have 1.1M branded searches compared to Tefal’s 368K, and held a 51.1% Share of Search versus Tefal’s 17.1%.
- Philips was ahead of Tefal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among garment steamers worldwide moved from 47.7% to 51.1%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among garment steamers worldwide moved from 19.8% to 17.1%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for garment steamers worldwide in August 2026?

- In August 2026, Tefal gained estimated Share of Search among garment steamers worldwide, from 15.1% to 17.1%.
- In August 2026, Philips lost estimated Share of Search among garment steamers worldwide, from 53% to 51.1%.

## Month by month

| Month | Philips estimated searches | Philips Share of Search | Philips rank | Tefal estimated searches | Tefal Share of Search | Tefal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 47.7% | 1 | 450K | 19.8% | 3 |
| Nov 2025 | 1.3M | 44% | 1 | 673K | 23.2% | 2 |
| Dec 2025 | 1.4M | 51.9% | 1 | 550K | 20.7% | 2 |
| Jan 2026 | 1.1M | 46.4% | 1 | 550K | 23.3% | 2 |
| Feb 2026 | 975K | 47.2% | 1 | 450K | 21.8% | 3 |
| Mar 2026 | 957K | 45.3% | 1 | 450K | 21.3% | 3 |
| Apr 2026 | 939K | 48.6% | 1 | 368K | 19% | 3 |
| May 2026 | 909K | 46.2% | 1 | 450K | 22.9% | 2 |
| Jun 2026 | 911K | 47.6% | 1 | 368K | 19.2% | 3 |
| Jul 2026 | 1.1M | 53% | 1 | 301K | 15.1% | 3 |
| Aug 2026 | 1.1M | 51.1% | 1 | 368K | 17.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Philips’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.
- **Tefal**: Measured on the search term “tefal”.

- [Philips profile](/demand/global-en/brands/philips)
- [Tefal profile](/demand/global-en/brands/tefal)
- [All garment steamers worldwide](/demand/global-en/categories/garment-steamers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Philips or Tefal?

In August 2026, Philips had more branded searches than Tefal among garment steamers worldwide. Philips was estimated to have 1.1M branded searches compared to Tefal’s 368K, and held a 51.1% Share of Search versus Tefal’s 17.1%.

## Cite this page

Brandwave. "Philips vs Tefal: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/garment-steamers/compare/philips-vs-tefal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/garment-steamers/compare/philips-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.