---
title: "Garment steamers: Which brands are most popular in search?"
description: "Compare the garment steamers shoppers choose between. Share of Search among Philips, BISSELL, Tefal, Rowenta, Steamery and Fridja, the garment steamers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/garment-steamers"
publisher: "Brandwave"
---

# Garment steamers: Which brands are most popular in search?

Compare the garment steamers shoppers choose between. Share of Search among Philips, BISSELL, Tefal, Rowenta, Steamery and Fridja, the garment steamers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Garment steamers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Philips, 51.1%

## Which brand is most popular in search among garment steamers worldwide?

- In August 2026, Philips was the most searched among garment steamers worldwide, with an estimated 1.1M branded searches and 51.1% estimated Share of Search within this set.
- BISSELL is in 2nd place, 27.6 percentage points behind at 23.5% Share of Search.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among garment steamers worldwide increased from 47.7% to 51.1%.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among garment steamers worldwide increased from 22.6% to 23.5%.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among garment steamers worldwide decreased from 19.8% to 17.1%.
- Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among garment steamers worldwide decreased from 8.9% to 7.7%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among garment steamers worldwide peaked at 53% in July 2026 and was lowest at 44% in November 2025.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among garment steamers worldwide peaked at 24.8% in March 2026 and was lowest at 17.1% in December 2025.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among garment steamers worldwide peaked at 23.3% in January 2026 and was lowest at 15.1% in July 2026.
- Across the 11 months ending August 2026, Rowenta’s estimated Share of Search among garment steamers worldwide peaked at 12.9% in June 2026 and was lowest at 7.7% in August 2026.
- Across the 11 months ending August 2026, Steamery and Fridja held steady: their estimated Share of Search among garment steamers worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Philips vs BISSELL: compare search popularity](/demand/global-en/compare/bissell-vs-philips): 51.1% against 23.5% Share of Search.
- [Philips vs Tefal: compare search popularity](/demand/global-en/compare/philips-vs-tefal): 51.1% against 17.1% Share of Search.
- [Philips vs Rowenta: compare search popularity](/demand/global-en/compare/philips-vs-rowenta): 51.1% against 7.7% Share of Search.
- [BISSELL vs Tefal: compare search popularity](/demand/global-en/compare/bissell-vs-tefal): 23.5% against 17.1% Share of Search.
- [BISSELL vs Rowenta: compare search popularity](/demand/global-en/compare/bissell-vs-rowenta): 23.5% against 7.7% Share of Search.
- [Tefal vs Rowenta: compare search popularity](/demand/global-en/compare/rowenta-vs-tefal): 17.1% against 7.7% Share of Search.

## How did search popularity change for garment steamers worldwide in August 2026?

- In August 2026, BISSELL gained estimated Share of Search among garment steamers worldwide, from 18.7% to 23.5%.
- In August 2026, Tefal gained estimated Share of Search among garment steamers worldwide, from 15.1% to 17.1%.
- In August 2026, Rowenta lost estimated Share of Search among garment steamers worldwide, from 12.4% to 7.7%.
- In August 2026, Philips lost estimated Share of Search among garment steamers worldwide, from 53% to 51.1%.
- Estimated monthly branded searches for Steamery worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
- Estimated monthly branded searches for Fridja worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 51.1% | 1.1M | +4.3% | Philips |
| 2 | BISSELL | 23.5% | 506K | +35.7% | BISSELL |
| 3 | Tefal | 17.1% | 368K | +22.3% | Tefal |
| 4 | Rowenta | 7.7% | 165K | -32.9% | Rowenta |
| 5 | Steamery | 0.69% | 14.8K | 0.0% | Steamery |
| 6 | Fridja | 0.04% | 880 | 0.0% | Fridja |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 1.1M | 47.7% | 1 |
| Oct 2025 | BISSELL | 512K | 22.6% | 2 |
| Oct 2025 | Tefal | 450K | 19.8% | 3 |
| Oct 2025 | Rowenta | 201K | 8.9% | 4 |
| Oct 2025 | Steamery | 22.2K | 0.98% | 5 |
| Oct 2025 | Fridja | 1K | 0.04% | 6 |
| Nov 2025 | Philips | 1.3M | 44% | 1 |
| Nov 2025 | Tefal | 673K | 23.2% | 2 |
| Nov 2025 | BISSELL | 625K | 21.5% | 3 |
| Nov 2025 | Rowenta | 301K | 10.4% | 4 |
| Nov 2025 | Steamery | 27.1K | 0.93% | 5 |
| Nov 2025 | Fridja | 1.3K | 0.04% | 6 |
| Dec 2025 | Philips | 1.4M | 51.9% | 1 |
| Dec 2025 | Tefal | 550K | 20.7% | 2 |
| Dec 2025 | BISSELL | 456K | 17.1% | 3 |
| Dec 2025 | Rowenta | 246K | 9.2% | 4 |
| Dec 2025 | Steamery | 27.1K | 1% | 5 |
| Dec 2025 | Fridja | 1K | 0.04% | 6 |
| Jan 2026 | Philips | 1.1M | 46.4% | 1 |
| Jan 2026 | Tefal | 550K | 23.3% | 2 |
| Jan 2026 | BISSELL | 445K | 18.9% | 3 |
| Jan 2026 | Rowenta | 246K | 10.4% | 4 |
| Jan 2026 | Steamery | 22.2K | 0.94% | 5 |
| Jan 2026 | Fridja | 1.3K | 0.06% | 6 |
| Feb 2026 | Philips | 975K | 47.2% | 1 |
| Feb 2026 | BISSELL | 464K | 22.5% | 2 |
| Feb 2026 | Tefal | 450K | 21.8% | 3 |
| Feb 2026 | Rowenta | 165K | 8% | 4 |
| Feb 2026 | Steamery | 12.1K | 0.59% | 5 |
| Feb 2026 | Fridja | 880 | 0.04% | 6 |
| Mar 2026 | Philips | 957K | 45.3% | 1 |
| Mar 2026 | BISSELL | 523K | 24.8% | 2 |
| Mar 2026 | Tefal | 450K | 21.3% | 3 |
| Mar 2026 | Rowenta | 165K | 7.8% | 4 |
| Mar 2026 | Steamery | 14.8K | 0.7% | 5 |
| Mar 2026 | Fridja | 880 | 0.04% | 6 |
| Apr 2026 | Philips | 939K | 48.6% | 1 |
| Apr 2026 | BISSELL | 445K | 23% | 2 |
| Apr 2026 | Tefal | 368K | 19% | 3 |
| Apr 2026 | Rowenta | 165K | 8.5% | 4 |
| Apr 2026 | Steamery | 14.8K | 0.77% | 5 |
| Apr 2026 | Fridja | 1K | 0.05% | 6 |
| May 2026 | Philips | 909K | 46.2% | 1 |
| May 2026 | Tefal | 450K | 22.9% | 2 |
| May 2026 | BISSELL | 390K | 19.8% | 3 |
| May 2026 | Rowenta | 201K | 10.2% | 4 |
| May 2026 | Steamery | 18.1K | 0.92% | 5 |
| May 2026 | Fridja | 880 | 0.04% | 6 |
| Jun 2026 | Philips | 911K | 47.6% | 1 |
| Jun 2026 | BISSELL | 373K | 19.5% | 2 |
| Jun 2026 | Tefal | 368K | 19.2% | 3 |
| Jun 2026 | Rowenta | 246K | 12.9% | 4 |
| Jun 2026 | Steamery | 14.8K | 0.77% | 5 |
| Jun 2026 | Fridja | 880 | 0.05% | 6 |
| Jul 2026 | Philips | 1.1M | 53% | 1 |
| Jul 2026 | BISSELL | 373K | 18.7% | 2 |
| Jul 2026 | Tefal | 301K | 15.1% | 3 |
| Jul 2026 | Rowenta | 246K | 12.4% | 4 |
| Jul 2026 | Steamery | 14.8K | 0.74% | 5 |
| Jul 2026 | Fridja | 880 | 0.04% | 6 |
| Aug 2026 | Philips | 1.1M | 51.1% | 1 |
| Aug 2026 | BISSELL | 506K | 23.5% | 2 |
| Aug 2026 | Tefal | 368K | 17.1% | 3 |
| Aug 2026 | Rowenta | 165K | 7.7% | 4 |
| Aug 2026 | Steamery | 14.8K | 0.69% | 5 |
| Aug 2026 | Fridja | 880 | 0.04% | 6 |
| Sep 2026 | BISSELL | — | — | — |
| Sep 2026 | Fridja | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Rowenta | — | — | — |
| Sep 2026 | Steamery | — | — | — |
| Sep 2026 | Tefal | — | — | — |

## What is being compared

- **BISSELL**: Measured on the search terms “bissell”, “bissell com”, “bissell crosswave”, “bissell vacuum” and “vacuum bissell”, summed into one figure.
- **Fridja**: Measured on the search term “fridja”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.
- **Rowenta**: Measured on the search term “rowenta”.
- **Steamery**: Measured on the search term “steamery”.
- **Tefal**: Measured on the search term “tefal”.

- [BISSELL](/demand/global-en/brands/bissell)
- [Fridja](/demand/global-en/brands/fridja)
- [Philips](/demand/global-en/brands/philips)
- [Rowenta](/demand/global-en/brands/rowenta)
- [Steamery](/demand/global-en/brands/steamery)
- [Tefal](/demand/global-en/brands/tefal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among garment steamers worldwide?

In August 2026, Philips was the most searched among garment steamers worldwide, with an estimated 1.1M branded searches and 51.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Garment steamers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/garment-steamers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/garment-steamers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.