--- title: "Garden watering brands: Which are searched most?" description: "Compare the garden watering brands people choose between. Share of Search among Gardena, Hozelock, Nylex, Holman and Pope, the garden watering brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/garden-watering-brands" publisher: "Brandwave" --- # Garden watering brands: Which are searched most? Compare the garden watering brands people choose between. Share of Search among Gardena, Hozelock, Nylex, Holman and Pope, the garden watering brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Garden watering brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Gardena, 90.1% ## Which brand is most popular in search among garden watering brands worldwide? - In September 2026, Gardena was the most searched among garden watering brands worldwide, with an estimated 201K branded searches and 90.1% estimated Share of Search within this set. - Hozelock is in 2nd place, 82 percentage points behind at 8.1% Share of Search. - Across the 12 months ending September 2026, Gardena’s estimated Share of Search among garden watering brands worldwide increased from 89.4% to 90.1%. - Across the 12 months ending September 2026, Nylex’s estimated Share of Search among garden watering brands worldwide decreased from 2% to 1.3%. - Across the 12 months ending September 2026, Gardena’s estimated Share of Search among garden watering brands worldwide peaked at 91.1% in November 2025 and was lowest at 82.5% in July 2026. - Across the 12 months ending September 2026, Hozelock’s estimated Share of Search among garden watering brands worldwide peaked at 16.6% in July 2026 and was lowest at 6.7% in November 2025. - Across the 12 months ending September 2026, Nylex’s estimated Share of Search among garden watering brands worldwide peaked at 2.3% in January 2026 and was lowest at 0.56% in May 2026. - Across the 12 months ending September 2026, Hozelock, Holman and Pope held steady: their estimated Share of Search among garden watering brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Gardena vs Hozelock: compare search popularity](/demand/global-en/compare/gardena-vs-hozelock): 90.1% against 8.1% Share of Search. ## How did search popularity change for garden watering brands worldwide in September 2026? - In September 2026, Gardena gained estimated Share of Search among garden watering brands worldwide, from 87.2% to 90.1%. - In September 2026, Hozelock lost estimated Share of Search among garden watering brands worldwide, from 11.7% to 8.1%. - Nylex’s estimated Share of Search among garden watering brands worldwide has gained ground for 3 months in a row, from 0.69% to 1.3% in September 2026. - Estimated monthly branded searches for Pope worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gardena | 90.1% | 201K | -18.3% | Gardena | | 2 | Hozelock | 8.1% | 18.1K | -45.3% | Hozelock | | 3 | Nylex | 1.3% | 2.9K | +20.8% | Nylex | | 4 | Holman | 0.26% | 590 | +84.4% | Holman | | 5 | Pope | 0.17% | 390 | +21.9% | Pope | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gardena | 165K | 89.4% | 1 | | Oct 2025 | Hozelock | 14.8K | 8% | 2 | | Oct 2025 | Nylex | 3.6K | 2% | 3 | | Oct 2025 | Holman | 590 | 0.32% | 4 | | Oct 2025 | Pope | 590 | 0.32% | 5 | | Nov 2025 | Gardena | 165K | 91.1% | 1 | | Nov 2025 | Hozelock | 12.1K | 6.7% | 2 | | Nov 2025 | Nylex | 2.9K | 1.6% | 3 | | Nov 2025 | Holman | 590 | 0.33% | 4 | | Nov 2025 | Pope | 480 | 0.27% | 5 | | Dec 2025 | Gardena | 135K | 89.2% | 1 | | Dec 2025 | Hozelock | 12.1K | 8% | 2 | | Dec 2025 | Nylex | 2.9K | 1.9% | 3 | | Dec 2025 | Holman | 720 | 0.48% | 4 | | Dec 2025 | Pope | 590 | 0.39% | 5 | | Jan 2026 | Gardena | 135K | 87.3% | 1 | | Jan 2026 | Hozelock | 14.8K | 9.6% | 2 | | Jan 2026 | Nylex | 3.6K | 2.3% | 3 | | Jan 2026 | Holman | 720 | 0.47% | 4 | | Jan 2026 | Pope | 590 | 0.38% | 5 | | Feb 2026 | Gardena | 165K | 89.9% | 1 | | Feb 2026 | Hozelock | 14.8K | 8.1% | 2 | | Feb 2026 | Nylex | 2.9K | 1.6% | 3 | | Feb 2026 | Holman | 480 | 0.26% | 4 | | Feb 2026 | Pope | 320 | 0.17% | 5 | | Mar 2026 | Gardena | 301K | 89.1% | 1 | | Mar 2026 | Hozelock | 33.1K | 9.8% | 2 | | Mar 2026 | Nylex | 2.9K | 0.86% | 3 | | Mar 2026 | Holman | 320 | 0.09% | 4 | | Mar 2026 | Pope | 320 | 0.09% | 5 | | Apr 2026 | Gardena | 368K | 87.4% | 1 | | Apr 2026 | Hozelock | 49.5K | 11.8% | 2 | | Apr 2026 | Nylex | 2.9K | 0.69% | 3 | | Apr 2026 | Holman | 320 | 0.08% | 4 | | Apr 2026 | Pope | 260 | 0.06% | 5 | | May 2026 | Gardena | 450K | 87.6% | 1 | | May 2026 | Hozelock | 60.5K | 11.8% | 2 | | May 2026 | Nylex | 2.9K | 0.56% | 3 | | May 2026 | Holman | 260 | 0.05% | 4 | | May 2026 | Pope | 210 | 0.04% | 5 | | Jun 2026 | Gardena | 368K | 87.4% | 1 | | Jun 2026 | Hozelock | 49.5K | 11.8% | 2 | | Jun 2026 | Nylex | 2.9K | 0.69% | 3 | | Jun 2026 | Holman | 260 | 0.06% | 4 | | Jun 2026 | Pope | 170 | 0.04% | 5 | | Jul 2026 | Gardena | 301K | 82.5% | 1 | | Jul 2026 | Hozelock | 60.5K | 16.6% | 2 | | Jul 2026 | Nylex | 2.9K | 0.79% | 3 | | Jul 2026 | Holman | 260 | 0.07% | 4 | | Jul 2026 | Pope | 210 | 0.06% | 5 | | Aug 2026 | Gardena | 246K | 87.2% | 1 | | Aug 2026 | Hozelock | 33.1K | 11.7% | 2 | | Aug 2026 | Nylex | 2.4K | 0.85% | 3 | | Aug 2026 | Holman | 320 | 0.11% | 4 | | Aug 2026 | Pope | 320 | 0.11% | 5 | | Sep 2026 | Gardena | 201K | 90.1% | 1 | | Sep 2026 | Hozelock | 18.1K | 8.1% | 2 | | Sep 2026 | Nylex | 2.9K | 1.3% | 3 | | Sep 2026 | Holman | 590 | 0.26% | 4 | | Sep 2026 | Pope | 390 | 0.17% | 5 | ## What is being compared - **Gardena**: Measured on the search term “gardena”. - **Holman**: Measured on the search term “holman hose”. - **Hozelock**: Measured on the search term “hozelock”. - **Nylex**: Measured on the search term “nylex”. - **Pope**: Measured on the search term “pope hose”. - [Gardena](/demand/global-en/brands/gardena) - [Holman](/demand/global-en/brands/holman) - [Hozelock](/demand/global-en/brands/hozelock) - [Nylex](/demand/global-en/brands/nylex) - [Pope](/demand/global-en/brands/pope) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among garden watering brands worldwide? In September 2026, Gardena was the most searched among garden watering brands worldwide, with an estimated 201K branded searches and 90.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Garden watering brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/garden-watering-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/garden-watering-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.