--- title: "Garden tool brands: Which brands are most popular in search?" description: "Compare the garden tool brands people buy. Share of Search among Husqvarna, Makita, Ryobi, Gardena and Fiskars, the garden tool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/garden-tool-brands" publisher: "Brandwave" --- # Garden tool brands: Which brands are most popular in search? Compare the garden tool brands people buy. Share of Search among Husqvarna, Makita, Ryobi, Gardena and Fiskars, the garden tool brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Garden tool brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Husqvarna, 39.3% ## Which brand is most popular in search among garden tool brands worldwide? - In August 2026, Husqvarna was the most searched among garden tool brands worldwide, with an estimated 1.1M branded searches and 39.3% estimated Share of Search within this set. - Makita is in 2nd place, 10.8 percentage points behind at 28.5% Share of Search. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden tool brands worldwide decreased from 36% to 28.5%. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among garden tool brands worldwide increased from 16.2% to 19%. - Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden tool brands worldwide increased from 4.9% to 8.5%. - Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands worldwide increased from 4% to 4.7%. - Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among garden tool brands worldwide peaked at 46.8% in April 2026 and was lowest at 32.3% in December 2025. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden tool brands worldwide peaked at 37.5% in November 2025 and was lowest at 21.3% in May 2026. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among garden tool brands worldwide peaked at 20.7% in November 2025 and was lowest at 16.2% in October 2025. - Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden tool brands worldwide peaked at 11.6% in May 2026 and was lowest at 4.9% in October 2025. - Across the 11 months ending August 2026, Fiskars’ estimated Share of Search among garden tool brands worldwide peaked at 5.1% in February 2026 and was lowest at 3.5% in May 2026. - Across the 11 months ending August 2026, Husqvarna held steady: its estimated Share of Search among garden tool brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Husqvarna vs Makita: compare search popularity](/demand/global-en/compare/husqvarna-vs-makita): 39.3% against 28.5% Share of Search. - [Husqvarna vs Ryobi: compare search popularity](/demand/global-en/compare/husqvarna-vs-ryobi): 39.3% against 19% Share of Search. - [Husqvarna vs Gardena: compare search popularity](/demand/global-en/compare/gardena-vs-husqvarna): 39.3% against 8.5% Share of Search. - [Husqvarna vs Fiskars: compare search popularity](/demand/global-en/compare/fiskars-vs-husqvarna): 39.3% against 4.7% Share of Search. - [Makita vs Ryobi: compare search popularity](/demand/global-en/compare/makita-vs-ryobi): 28.5% against 19% Share of Search. - [Makita vs Gardena: compare search popularity](/demand/global-en/compare/gardena-vs-makita): 28.5% against 8.5% Share of Search. - [Makita vs Fiskars: compare search popularity](/demand/global-en/compare/fiskars-vs-makita): 28.5% against 4.7% Share of Search. - [Ryobi vs Gardena: compare search popularity](/demand/global-en/compare/gardena-vs-ryobi): 19% against 8.5% Share of Search. - [Ryobi vs Fiskars: compare search popularity](/demand/global-en/compare/fiskars-vs-ryobi): 19% against 4.7% Share of Search. - [Gardena vs Fiskars: compare search popularity](/demand/global-en/compare/fiskars-vs-gardena): 8.5% against 4.7% Share of Search. ## How did search popularity change for garden tool brands worldwide in August 2026? - In August 2026, Makita gained estimated Share of Search among garden tool brands worldwide, from 24% to 28.5%. - In August 2026, Gardena lost estimated Share of Search among garden tool brands worldwide, from 10.7% to 8.5%. - In August 2026, Husqvarna lost estimated Share of Search among garden tool brands worldwide, from 40.9% to 39.3%. - In August 2026, Ryobi lost estimated Share of Search among garden tool brands worldwide, from 19.6% to 19%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Husqvarna | 39.3% | 1.1M | -1.4% | Husqvarna | | 2 | Makita | 28.5% | 823K | +22.3% | Makita | | 3 | Ryobi | 19% | 550K | 0.0% | Ryobi | | 4 | Gardena | 8.5% | 246K | -18.3% | Gardena | | 5 | Fiskars | 4.7% | 135K | 0.0% | Fiskars | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Husqvarna | 1.3M | 38.9% | 1 | | Oct 2025 | Makita | 1.2M | 36% | 2 | | Oct 2025 | Ryobi | 550K | 16.2% | 3 | | Oct 2025 | Gardena | 165K | 4.9% | 4 | | Oct 2025 | Fiskars | 135K | 4% | 5 | | Nov 2025 | Makita | 1.2M | 37.5% | 1 | | Nov 2025 | Husqvarna | 1.1M | 32.7% | 2 | | Nov 2025 | Ryobi | 673K | 20.7% | 3 | | Nov 2025 | Gardena | 165K | 5.1% | 4 | | Nov 2025 | Fiskars | 135K | 4.1% | 5 | | Dec 2025 | Makita | 1M | 37.2% | 1 | | Dec 2025 | Husqvarna | 867K | 32.3% | 2 | | Dec 2025 | Ryobi | 550K | 20.5% | 3 | | Dec 2025 | Fiskars | 135K | 5% | 4 | | Dec 2025 | Gardena | 135K | 5% | 5 | | Jan 2026 | Husqvarna | 1.1M | 39.1% | 1 | | Jan 2026 | Makita | 823K | 30.5% | 2 | | Jan 2026 | Ryobi | 550K | 20.4% | 3 | | Jan 2026 | Fiskars | 135K | 5% | 4 | | Jan 2026 | Gardena | 135K | 5% | 5 | | Feb 2026 | Husqvarna | 1.1M | 40.1% | 1 | | Feb 2026 | Makita | 823K | 31.3% | 2 | | Feb 2026 | Ryobi | 450K | 17.1% | 3 | | Feb 2026 | Gardena | 165K | 6.3% | 4 | | Feb 2026 | Fiskars | 135K | 5.1% | 5 | | Mar 2026 | Husqvarna | 1.4M | 39.3% | 1 | | Mar 2026 | Makita | 1M | 28.4% | 2 | | Mar 2026 | Ryobi | 673K | 19.1% | 3 | | Mar 2026 | Gardena | 301K | 8.5% | 4 | | Mar 2026 | Fiskars | 165K | 4.7% | 5 | | Apr 2026 | Husqvarna | 1.8M | 46.8% | 1 | | Apr 2026 | Makita | 823K | 21.9% | 2 | | Apr 2026 | Ryobi | 673K | 17.9% | 3 | | Apr 2026 | Gardena | 368K | 9.8% | 4 | | Apr 2026 | Fiskars | 135K | 3.6% | 5 | | May 2026 | Husqvarna | 1.8M | 46.2% | 1 | | May 2026 | Makita | 823K | 21.3% | 2 | | May 2026 | Ryobi | 673K | 17.4% | 3 | | May 2026 | Gardena | 450K | 11.6% | 4 | | May 2026 | Fiskars | 135K | 3.5% | 5 | | Jun 2026 | Husqvarna | 1.4M | 41.7% | 1 | | Jun 2026 | Makita | 823K | 24% | 2 | | Jun 2026 | Ryobi | 673K | 19.6% | 3 | | Jun 2026 | Gardena | 368K | 10.7% | 4 | | Jun 2026 | Fiskars | 135K | 3.9% | 5 | | Jul 2026 | Husqvarna | 1.1M | 40.9% | 1 | | Jul 2026 | Makita | 673K | 24% | 2 | | Jul 2026 | Ryobi | 550K | 19.6% | 3 | | Jul 2026 | Gardena | 301K | 10.7% | 4 | | Jul 2026 | Fiskars | 135K | 4.8% | 5 | | Aug 2026 | Husqvarna | 1.1M | 39.3% | 1 | | Aug 2026 | Makita | 823K | 28.5% | 2 | | Aug 2026 | Ryobi | 550K | 19% | 3 | | Aug 2026 | Gardena | 246K | 8.5% | 4 | | Aug 2026 | Fiskars | 135K | 4.7% | 5 | | Sep 2026 | Fiskars | — | — | — | | Sep 2026 | Gardena | — | — | — | | Sep 2026 | Husqvarna | — | — | — | | Sep 2026 | Makita | — | — | — | | Sep 2026 | Ryobi | — | — | — | ## What is being compared - **Fiskars**: Measured on the search term “fiskars”. - **Gardena**: Measured on the search term “gardena”. - **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure. - **Makita**: Measured on the search term “makita”. - **Ryobi**: Measured on the search term “ryobi”. - [Fiskars](/demand/global-en/brands/fiskars) - [Gardena](/demand/global-en/brands/gardena) - [Husqvarna](/demand/global-en/brands/husqvarna) - [Makita](/demand/global-en/brands/makita) - [Ryobi](/demand/global-en/brands/ryobi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among garden tool brands worldwide? In August 2026, Husqvarna was the most searched among garden tool brands worldwide, with an estimated 1.1M branded searches and 39.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Garden tool brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/garden-tool-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/garden-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.