---
title: "Makita vs Stihl: Which is searched more?"
description: "Which is more popular in search, Makita or Stihl? Compare estimated monthly branded-search demand and Share of Search inside the Garden machinery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/garden-machinery-brands/compare/makita-vs-stihl"
publisher: "Brandwave"
---

# Makita vs Stihl: Which is searched more?

Which is more popular in search, Makita or Stihl? Compare estimated monthly branded-search demand and Share of Search inside the Garden machinery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Makita and Stihl
- **Competitive set**: Garden machinery brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Makita Share of Search**: 23.3%
- **Stihl Share of Search**: 28.1%

## Which is more popular in search, Makita or Stihl?

- In September 2026, Stihl had more branded searches than Makita among garden machinery brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Makita’s 884K, and held a 28.1% Share of Search versus Makita’s 23.3%.
- The lead changed hands once in the 12 months ending September 2026: Stihl took it in December 2025.
- Across the 12 months ending September 2026, Makita’s estimated Share of Search among garden machinery brands worldwide moved from 29.2% to 23.3%, and its estimated monthly branded searches moved from 1.3M to 884K.
- Across the 12 months ending September 2026, Stihl’s estimated Share of Search among garden machinery brands worldwide moved from 25.1% to 28.1%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for garden machinery brands worldwide in September 2026?

- In September 2026, Stihl gained estimated Share of Search among garden machinery brands worldwide, from 27.5% to 28.1%.
- Estimated monthly branded searches for Makita worldwide fell 31% over 12 measured months, from 1.3M to 884K in September 2026.

## Month by month

| Month | Makita estimated searches | Makita Share of Search | Makita rank | Stihl estimated searches | Stihl Share of Search | Stihl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3M | 29.2% | 1 | 1.1M | 25.1% | 3 |
| Nov 2025 | 1.3M | 28.6% | 1 | 1.1M | 25.3% | 2 |
| Dec 2025 | 1.1M | 27.5% | 2 | 1.1M | 27.8% | 1 |
| Jan 2026 | 873K | 22.9% | 3 | 1.1M | 27.7% | 1 |
| Feb 2026 | 873K | 24.1% | 3 | 1M | 28.2% | 1 |
| Mar 2026 | 1M | 23.2% | 3 | 1.3M | 27.6% | 1 |
| Apr 2026 | 873K | 18.4% | 4 | 1.3M | 27.3% | 2 |
| May 2026 | 884K | 18.6% | 4 | 1.2M | 26.1% | 2 |
| Jun 2026 | 884K | 19.8% | 4 | 1.2M | 27.8% | 1 |
| Jul 2026 | 723K | 19.8% | 4 | 1M | 27.9% | 1 |
| Aug 2026 | 884K | 23% | 3 | 1.1M | 27.5% | 1 |
| Sep 2026 | 884K | 23.3% | 3 | 1.1M | 28.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Makita’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Makita**: Measured on the search terms “makita” and “makita battery”, summed into one figure.
- **Stihl**: Measured on the search terms “stihl”, “stihl chainsaw” and “stihl leaf blowers”, summed into one figure.

- [Makita profile](/demand/global-en/brands/makita)
- [Stihl profile](/demand/global-en/brands/stihl)
- [All garden machinery brands worldwide](/demand/global-en/categories/garden-machinery-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Makita or Stihl?

In September 2026, Stihl had more branded searches than Makita among garden machinery brands worldwide. Stihl was estimated to have 1.1M branded searches compared to Makita’s 884K, and held a 28.1% Share of Search versus Makita’s 23.3%.

## Cite this page

Brandwave. "Makita vs Stihl: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/garden-machinery-brands/compare/makita-vs-stihl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/garden-machinery-brands/compare/makita-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.