---
title: "Garden machinery brands: Which brands are most popular in search?"
description: "Compare the garden machinery brands people search for. Share of Search among Honda, Husqvarna, Makita, Stihl, Ryobi and EGO Power+, the garden machinery brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/garden-machinery-brands"
publisher: "Brandwave"
---

# Garden machinery brands: Which brands are most popular in search?

Compare the garden machinery brands people search for. Share of Search among Honda, Husqvarna, Makita, Stihl, Ryobi and EGO Power+, the garden machinery brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Garden machinery brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Honda, 69.2%

## Which brand is most popular in search among garden machinery brands worldwide?

- In August 2026, Honda was the most searched among garden machinery brands worldwide, with an estimated 7.5M branded searches and 69.2% estimated Share of Search within this set.
- Husqvarna is in 2nd place, 58.7 percentage points behind at 10.5% Share of Search.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among garden machinery brands worldwide increased from 65.7% to 69.2%.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among garden machinery brands worldwide decreased from 11.6% to 10.5%.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden machinery brands worldwide decreased from 10.7% to 7.6%.
- Across the 11 months ending August 2026, Honda’s estimated Share of Search among garden machinery brands worldwide peaked at 70.4% in February 2026 and was lowest at 63.6% in May 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among garden machinery brands worldwide peaked at 15.2% in May 2026 and was lowest at 8.1% in December 2025.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among garden machinery brands worldwide peaked at 10.8% in November 2025 and was lowest at 6.3% in July 2026.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden machinery brands worldwide peaked at 8.8% in June 2026 and was lowest at 7.2% in October 2025.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among garden machinery brands worldwide peaked at 6% in November 2025 and was lowest at 4.2% in February 2026.
- Across the 11 months ending August 2026, Stihl, Ryobi and EGO Power+ held steady: their estimated Share of Search among garden machinery brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Honda vs Husqvarna: compare search popularity](/demand/global-en/compare/honda-vs-husqvarna): 69.2% against 10.5% Share of Search.
- [Honda vs Makita: compare search popularity](/demand/global-en/compare/honda-vs-makita): 69.2% against 7.6% Share of Search.
- [Honda vs Stihl: compare search popularity](/demand/global-en/compare/honda-vs-stihl): 69.2% against 7.6% Share of Search.
- [Honda vs Ryobi: compare search popularity](/demand/global-en/compare/honda-vs-ryobi): 69.2% against 5.1% Share of Search.
- [Husqvarna vs Makita: compare search popularity](/demand/global-en/compare/husqvarna-vs-makita): 10.5% against 7.6% Share of Search.
- [Husqvarna vs Stihl: compare search popularity](/demand/global-en/compare/husqvarna-vs-stihl): 10.5% against 7.6% Share of Search.
- [Husqvarna vs Ryobi: compare search popularity](/demand/global-en/compare/husqvarna-vs-ryobi): 10.5% against 5.1% Share of Search.
- [Makita vs Stihl: compare search popularity](/demand/global-en/compare/makita-vs-stihl): 7.6% Share of Search each.
- [Makita vs Ryobi: compare search popularity](/demand/global-en/compare/makita-vs-ryobi): 7.6% against 5.1% Share of Search.
- [Stihl vs Ryobi: compare search popularity](/demand/global-en/compare/ryobi-vs-stihl): 7.6% against 5.1% Share of Search.

## How did search popularity change for garden machinery brands worldwide in August 2026?

- In August 2026, Makita overtook Stihl to rank 3rd among garden machinery brands worldwide, at 7.6%.
- In August 2026, Honda lost estimated Share of Search among garden machinery brands worldwide, from 70.1% to 69.2%.
- Husqvarna’s estimated Share of Search among garden machinery brands worldwide has lost ground for 3 months in a row, from 15.2% to 10.5% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Honda | 69.2% | 7.5M | 0.0% | Honda |
| 2 | Husqvarna | 10.5% | 1.1M | -1.4% | Husqvarna |
| 3 | Makita | 7.6% | 823K | +22.3% | Makita |
| 4 | Stihl | 7.6% | 823K | 0.0% | Stihl |
| 5 | Ryobi | 5.1% | 550K | 0.0% | Ryobi |
| — | EGO Power+ | — | — | — | EGO Power+ |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Honda | 7.5M | 65.7% | 1 |
| Oct 2025 | Husqvarna | 1.3M | 11.6% | 2 |
| Oct 2025 | Makita | 1.2M | 10.7% | 3 |
| Oct 2025 | Stihl | 823K | 7.2% | 4 |
| Oct 2025 | Ryobi | 550K | 4.8% | 5 |
| Oct 2025 | EGO Power+ | — | — | — |
| Nov 2025 | Honda | 7.5M | 66.4% | 1 |
| Nov 2025 | Makita | 1.2M | 10.8% | 2 |
| Nov 2025 | Husqvarna | 1.1M | 9.4% | 3 |
| Nov 2025 | Stihl | 823K | 7.3% | 4 |
| Nov 2025 | Ryobi | 673K | 6% | 5 |
| Nov 2025 | EGO Power+ | — | — | — |
| Dec 2025 | Honda | 7.5M | 69.8% | 1 |
| Dec 2025 | Makita | 1M | 9.3% | 2 |
| Dec 2025 | Husqvarna | 867K | 8.1% | 3 |
| Dec 2025 | Stihl | 823K | 7.7% | 4 |
| Dec 2025 | Ryobi | 550K | 5.1% | 5 |
| Dec 2025 | EGO Power+ | — | — | — |
| Jan 2026 | Honda | 7.5M | 69.7% | 1 |
| Jan 2026 | Husqvarna | 1.1M | 9.8% | 2 |
| Jan 2026 | Makita | 823K | 7.7% | 3 |
| Jan 2026 | Stihl | 823K | 7.7% | 4 |
| Jan 2026 | Ryobi | 550K | 5.1% | 5 |
| Jan 2026 | EGO Power+ | — | — | — |
| Feb 2026 | Honda | 7.5M | 70.4% | 1 |
| Feb 2026 | Husqvarna | 1.1M | 9.9% | 2 |
| Feb 2026 | Makita | 823K | 7.7% | 3 |
| Feb 2026 | Stihl | 823K | 7.7% | 4 |
| Feb 2026 | Ryobi | 450K | 4.2% | 5 |
| Feb 2026 | EGO Power+ | — | — | — |
| Mar 2026 | Honda | 7.5M | 64.8% | 1 |
| Mar 2026 | Husqvarna | 1.4M | 12% | 2 |
| Mar 2026 | Makita | 1M | 8.7% | 3 |
| Mar 2026 | Stihl | 1M | 8.7% | 4 |
| Mar 2026 | Ryobi | 673K | 5.8% | 5 |
| Mar 2026 | EGO Power+ | — | — | — |
| Apr 2026 | Honda | 7.5M | 63.8% | 1 |
| Apr 2026 | Husqvarna | 1.8M | 15% | 2 |
| Apr 2026 | Stihl | 1M | 8.5% | 3 |
| Apr 2026 | Makita | 823K | 7% | 4 |
| Apr 2026 | Ryobi | 673K | 5.7% | 5 |
| Apr 2026 | EGO Power+ | — | — | — |
| May 2026 | Honda | 7.5M | 63.6% | 1 |
| May 2026 | Husqvarna | 1.8M | 15.2% | 2 |
| May 2026 | Stihl | 1M | 8.5% | 3 |
| May 2026 | Makita | 823K | 7% | 4 |
| May 2026 | Ryobi | 673K | 5.7% | 5 |
| May 2026 | EGO Power+ | — | — | — |
| Jun 2026 | Honda | 7.5M | 65.6% | 1 |
| Jun 2026 | Husqvarna | 1.4M | 12.5% | 2 |
| Jun 2026 | Stihl | 1M | 8.8% | 3 |
| Jun 2026 | Makita | 823K | 7.2% | 4 |
| Jun 2026 | Ryobi | 673K | 5.9% | 5 |
| Jun 2026 | EGO Power+ | — | — | — |
| Jul 2026 | Honda | 7.5M | 70.1% | 1 |
| Jul 2026 | Husqvarna | 1.1M | 10.8% | 2 |
| Jul 2026 | Stihl | 823K | 7.7% | 3 |
| Jul 2026 | Makita | 673K | 6.3% | 4 |
| Jul 2026 | Ryobi | 550K | 5.2% | 5 |
| Jul 2026 | EGO Power+ | — | — | — |
| Aug 2026 | Honda | 7.5M | 69.2% | 1 |
| Aug 2026 | Husqvarna | 1.1M | 10.5% | 2 |
| Aug 2026 | Makita | 823K | 7.6% | 3 |
| Aug 2026 | Stihl | 823K | 7.6% | 4 |
| Aug 2026 | Ryobi | 550K | 5.1% | 5 |
| Aug 2026 | EGO Power+ | — | — | — |
| Sep 2026 | EGO Power+ | — | — | — |
| Sep 2026 | Honda | — | — | — |
| Sep 2026 | Husqvarna | — | — | — |
| Sep 2026 | Makita | — | — | — |
| Sep 2026 | Ryobi | — | — | — |
| Sep 2026 | Stihl | — | — | — |

## What is being compared

- **EGO Power+**: Measured on the search term “ego power+”.
- **Honda**: Measured on the search term “honda”.
- **Husqvarna**: Measured on the search terms “automower”, “husqvarna”, “husqvarna automower”, “husqvarna com”, “husqvarna lawn mower” and “husqvarna robotic lawn mower”, summed into one figure.
- **Makita**: Measured on the search term “makita”.
- **Ryobi**: Measured on the search term “ryobi”.
- **Stihl**: Measured on the search term “stihl”.

- [EGO Power+](/demand/global-en/brands/ego-power)
- [Honda](/demand/global-en/brands/honda)
- [Husqvarna](/demand/global-en/brands/husqvarna)
- [Makita](/demand/global-en/brands/makita)
- [Ryobi](/demand/global-en/brands/ryobi)
- [Stihl](/demand/global-en/brands/stihl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among garden machinery brands worldwide?

In August 2026, Honda was the most searched among garden machinery brands worldwide, with an estimated 7.5M branded searches and 69.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Garden machinery brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/garden-machinery-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/garden-machinery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.