--- title: "Gardena vs Thompson & Morgan: Which is more popular by branded search?" description: "Which is more popular in search, Gardena or Thompson & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Garden fleece brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/garden-fleece-brands/compare/gardena-vs-thompson-morgan" publisher: "Brandwave" --- # Gardena vs Thompson & Morgan: Which is more popular by branded search? Which is more popular in search, Gardena or Thompson & Morgan? Compare estimated monthly branded-search demand and Share of Search inside the Garden fleece brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gardena and Thompson & Morgan - **Competitive set**: Garden fleece brands - **Market**: Global - **Month measured**: Aug 2026 - **Gardena Share of Search**: 80.2% - **Thompson & Morgan Share of Search**: 16.1% ## Which is more popular in search, Gardena or Thompson & Morgan? - In August 2026, Gardena had more branded searches than Thompson & Morgan among garden fleece brands worldwide. Gardena was estimated to have 246K branded searches compared to Thompson & Morgan’s 49.5K, and held an 80.2% Share of Search versus Thompson & Morgan’s 16.1%. - Gardena was ahead of Thompson & Morgan in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden fleece brands worldwide moved from 76.7% to 80.2%, and its estimated monthly branded searches moved from 165K to 246K. - Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among garden fleece brands worldwide moved from 18.8% to 16.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## How did search popularity change for garden fleece brands worldwide in August 2026? - In August 2026, Thompson & Morgan gained estimated Share of Search among garden fleece brands worldwide, from 13.8% to 16.1%. - In August 2026, Gardena lost estimated Share of Search among garden fleece brands worldwide, from 84% to 80.2%. ## Month by month | Month | Gardena estimated searches | Gardena Share of Search | Gardena rank | Thompson & Morgan estimated searches | Thompson & Morgan Share of Search | Thompson & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 76.7% | 1 | 40.5K | 18.8% | 2 | | Nov 2025 | 165K | 80% | 1 | 33.1K | 16% | 2 | | Dec 2025 | 135K | 76% | 1 | 33.1K | 18.6% | 2 | | Jan 2026 | 135K | 63.3% | 1 | 49.5K | 23.2% | 2 | | Feb 2026 | 165K | 61.6% | 1 | 74K | 27.6% | 2 | | Mar 2026 | 301K | 63.8% | 1 | 135K | 28.6% | 2 | | Apr 2026 | 368K | 69.1% | 1 | 135K | 25.3% | 2 | | May 2026 | 450K | 77.5% | 1 | 110K | 18.9% | 2 | | Jun 2026 | 368K | 83.9% | 1 | 60.5K | 13.8% | 2 | | Jul 2026 | 301K | 84% | 1 | 49.5K | 13.8% | 2 | | Aug 2026 | 246K | 80.2% | 1 | 49.5K | 16.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Gardena’s and Thompson & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gardena**: Measured on the search term “gardena”. - **Thompson & Morgan**: Measured on the search term “thompson and morgan”. - [Gardena profile](/demand/global-en/brands/gardena) - [Thompson & Morgan profile](/demand/global-en/brands/thompson-morgan) - [All garden fleece brands worldwide](/demand/global-en/categories/garden-fleece-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Gardena or Thompson & Morgan? In August 2026, Gardena had more branded searches than Thompson & Morgan among garden fleece brands worldwide. Gardena was estimated to have 246K branded searches compared to Thompson & Morgan’s 49.5K, and held an 80.2% Share of Search versus Thompson & Morgan’s 16.1%. ## Cite this page Brandwave. "Gardena vs Thompson & Morgan: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/garden-fleece-brands/compare/gardena-vs-thompson-morgan This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/garden-fleece-brands/compare/gardena-vs-thompson-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.