--- title: "Garden fleece brands: Which brands are most popular in search?" description: "Compare the garden fleece brands people search for. Share of Search among Gardena, Thompson & Morgan, Suttons, Gardman, Agralan and Haxnicks, the garden fleece brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/garden-fleece-brands" publisher: "Brandwave" --- # Garden fleece brands: Which brands are most popular in search? Compare the garden fleece brands people search for. Share of Search among Gardena, Thompson & Morgan, Suttons, Gardman, Agralan and Haxnicks, the garden fleece brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Garden fleece brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Gardena, 80.2% ## Which brand is most popular in search among garden fleece brands worldwide? - In August 2026, Gardena was the most searched among garden fleece brands worldwide, with an estimated 246K branded searches and 80.2% estimated Share of Search within this set. - Thompson & Morgan is in 2nd place, 64 percentage points behind at 16.1% Share of Search. - Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden fleece brands worldwide increased from 76.7% to 80.2%. - Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among garden fleece brands worldwide decreased from 18.8% to 16.1%. - Across the 11 months ending August 2026, Suttons’ estimated Share of Search among garden fleece brands worldwide decreased from 3.8% to 3.2%. - Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden fleece brands worldwide peaked at 84% in July 2026 and was lowest at 61.6% in February 2026. - Across the 11 months ending August 2026, Thompson & Morgan’s estimated Share of Search among garden fleece brands worldwide peaked at 28.6% in March 2026 and was lowest at 13.8% in June 2026. - Across the 11 months ending August 2026, Suttons’ estimated Share of Search among garden fleece brands worldwide peaked at 12.7% in January 2026 and was lowest at 1.8% in July 2026. - Across the 11 months ending August 2026, Agralan rose from 6th to 5th among garden fleece brands worldwide. - Across the 11 months ending August 2026, Haxnicks fell from 5th to 6th among garden fleece brands worldwide. - Across the 11 months ending August 2026, Gardman held steady: its estimated Share of Search among garden fleece brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Gardena vs Thompson & Morgan: compare search popularity](/demand/global-en/compare/gardena-vs-thompson-morgan): 80.2% against 16.1% Share of Search. - [Gardena vs Suttons: compare search popularity](/demand/global-en/compare/gardena-vs-suttons): 80.2% against 3.2% Share of Search. - [Thompson & Morgan vs Suttons: compare search popularity](/demand/global-en/compare/suttons-vs-thompson-morgan): 16.1% against 3.2% Share of Search. ## How did search popularity change for garden fleece brands worldwide in August 2026? - In August 2026, Thompson & Morgan gained estimated Share of Search among garden fleece brands worldwide, from 13.8% to 16.1%. - In August 2026, Suttons gained estimated Share of Search among garden fleece brands worldwide, from 1.8% to 3.2%. - In August 2026, Gardena lost estimated Share of Search among garden fleece brands worldwide, from 84% to 80.2%. - In August 2026, Agralan rose from 6th to 5th among garden fleece brands worldwide. - In August 2026, Haxnicks fell from 5th to 6th among garden fleece brands worldwide. - Estimated monthly branded searches for Gardman worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Gardena | 80.2% | 246K | -18.3% | Gardena | | 2 | Thompson & Morgan | 16.1% | 49.5K | 0.0% | Thompson & Morgan | | 3 | Suttons | 3.2% | 9.9K | +50.0% | Suttons | | 4 | Gardman | 0.29% | 880 | 0.0% | Gardman | | 5 | Agralan | 0.08% | 260 | +23.8% | Agralan | | 6 | Haxnicks | 0.08% | 260 | -18.8% | Haxnicks | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gardena | 165K | 76.7% | 1 | | Oct 2025 | Thompson & Morgan | 40.5K | 18.8% | 2 | | Oct 2025 | Suttons | 8.1K | 3.8% | 3 | | Oct 2025 | Gardman | 1K | 0.46% | 4 | | Oct 2025 | Haxnicks | 390 | 0.18% | 5 | | Oct 2025 | Agralan | 260 | 0.12% | 6 | | Nov 2025 | Gardena | 165K | 80% | 1 | | Nov 2025 | Thompson & Morgan | 33.1K | 16% | 2 | | Nov 2025 | Suttons | 6.6K | 3.2% | 3 | | Nov 2025 | Gardman | 1K | 0.48% | 4 | | Nov 2025 | Haxnicks | 390 | 0.19% | 5 | | Nov 2025 | Agralan | 210 | 0.1% | 6 | | Dec 2025 | Gardena | 135K | 76% | 1 | | Dec 2025 | Thompson & Morgan | 33.1K | 18.6% | 2 | | Dec 2025 | Suttons | 8.1K | 4.6% | 3 | | Dec 2025 | Gardman | 1K | 0.56% | 4 | | Dec 2025 | Haxnicks | 320 | 0.18% | 5 | | Dec 2025 | Agralan | 170 | 0.1% | 6 | | Jan 2026 | Gardena | 135K | 63.3% | 1 | | Jan 2026 | Thompson & Morgan | 49.5K | 23.2% | 2 | | Jan 2026 | Suttons | 27.1K | 12.7% | 3 | | Jan 2026 | Gardman | 1K | 0.47% | 4 | | Jan 2026 | Haxnicks | 390 | 0.18% | 5 | | Jan 2026 | Agralan | 210 | 0.1% | 6 | | Feb 2026 | Gardena | 165K | 61.6% | 1 | | Feb 2026 | Thompson & Morgan | 74K | 27.6% | 2 | | Feb 2026 | Suttons | 27.1K | 10.1% | 3 | | Feb 2026 | Gardman | 1K | 0.37% | 4 | | Feb 2026 | Haxnicks | 480 | 0.18% | 5 | | Feb 2026 | Agralan | 260 | 0.1% | 6 | | Mar 2026 | Gardena | 301K | 63.8% | 1 | | Mar 2026 | Thompson & Morgan | 135K | 28.6% | 2 | | Mar 2026 | Suttons | 33.1K | 7% | 3 | | Mar 2026 | Gardman | 1.3K | 0.28% | 4 | | Mar 2026 | Haxnicks | 720 | 0.15% | 5 | | Mar 2026 | Agralan | 320 | 0.07% | 6 | | Apr 2026 | Gardena | 368K | 69.1% | 1 | | Apr 2026 | Thompson & Morgan | 135K | 25.3% | 2 | | Apr 2026 | Suttons | 27.1K | 5.1% | 3 | | Apr 2026 | Gardman | 1.6K | 0.3% | 4 | | Apr 2026 | Haxnicks | 880 | 0.17% | 5 | | Apr 2026 | Agralan | 320 | 0.06% | 6 | | May 2026 | Gardena | 450K | 77.5% | 1 | | May 2026 | Thompson & Morgan | 110K | 18.9% | 2 | | May 2026 | Suttons | 18.1K | 3.1% | 3 | | May 2026 | Gardman | 1.3K | 0.22% | 4 | | May 2026 | Haxnicks | 880 | 0.15% | 5 | | May 2026 | Agralan | 390 | 0.07% | 6 | | Jun 2026 | Gardena | 368K | 83.9% | 1 | | Jun 2026 | Thompson & Morgan | 60.5K | 13.8% | 2 | | Jun 2026 | Suttons | 8.1K | 1.8% | 3 | | Jun 2026 | Gardman | 1K | 0.23% | 4 | | Jun 2026 | Haxnicks | 480 | 0.11% | 5 | | Jun 2026 | Agralan | 320 | 0.07% | 6 | | Jul 2026 | Gardena | 301K | 84% | 1 | | Jul 2026 | Thompson & Morgan | 49.5K | 13.8% | 2 | | Jul 2026 | Suttons | 6.6K | 1.8% | 3 | | Jul 2026 | Gardman | 880 | 0.25% | 4 | | Jul 2026 | Haxnicks | 320 | 0.09% | 5 | | Jul 2026 | Agralan | 210 | 0.06% | 6 | | Aug 2026 | Gardena | 246K | 80.2% | 1 | | Aug 2026 | Thompson & Morgan | 49.5K | 16.1% | 2 | | Aug 2026 | Suttons | 9.9K | 3.2% | 3 | | Aug 2026 | Gardman | 880 | 0.29% | 4 | | Aug 2026 | Agralan | 260 | 0.08% | 5 | | Aug 2026 | Haxnicks | 260 | 0.08% | 6 | | Sep 2026 | Agralan | — | — | — | | Sep 2026 | Gardena | — | — | — | | Sep 2026 | Gardman | — | — | — | | Sep 2026 | Haxnicks | — | — | — | | Sep 2026 | Suttons | — | — | — | | Sep 2026 | Thompson & Morgan | — | — | — | ## What is being compared - **Agralan**: Measured on the search term “agralan”. - **Gardena**: Measured on the search term “gardena”. - **Gardman**: Measured on the search term “gardman”. - **Haxnicks**: Measured on the search term “haxnicks”. - **Suttons**: Measured on the search term “suttons seeds”. - **Thompson & Morgan**: Measured on the search term “thompson and morgan”. - [Agralan](/demand/global-en/brands/agralan) - [Gardena](/demand/global-en/brands/gardena) - [Gardman](/demand/global-en/brands/gardman) - [Haxnicks](/demand/global-en/brands/haxnicks) - [Suttons](/demand/global-en/brands/suttons) - [Thompson & Morgan](/demand/global-en/brands/thompson-morgan) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among garden fleece brands worldwide? In August 2026, Gardena was the most searched among garden fleece brands worldwide, with an estimated 246K branded searches and 80.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Garden fleece brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/garden-fleece-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/garden-fleece-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.