--- title: "Kettler vs POLYWOOD: Which is searched more?" description: "Is Kettler or POLYWOOD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/garden-bench-brands/compare/kettler-vs-polywood" publisher: "Brandwave" --- # Kettler vs POLYWOOD: Which is searched more? Is Kettler or POLYWOOD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kettler and POLYWOOD - **Competitive set**: Garden bench brands - **Market**: Global - **Month measured**: Sep 2026 - **Kettler Share of Search**: 15.4% - **POLYWOOD Share of Search**: 42% ## Is Kettler or POLYWOOD more popular in search? - In September 2026, POLYWOOD had more branded searches than Kettler among garden bench brands worldwide. POLYWOOD had about 74,000 branded searches, while Kettler had 27,100. POLYWOOD made up 42% of all garden bench brand searches we track, and Kettler accounted for 15.4%. - POLYWOOD was ahead of Kettler in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kettler’s share of searches among garden bench brands worldwide moved from 22% to 15.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, POLYWOOD’s share of searches among garden bench brands worldwide moved from 32.9% to 42%, and its estimated monthly branded searches moved from 49.5K to 74K. ## Top garden bench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, POLYWOOD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kettler did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Forest Garden | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Alexander Rose | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | HAY | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charles Bentley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rowlinson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden bench brands - Asked ChatGPT "Which garden bench brand should I buy?": 1. Forest Garden, 2. POLYWOOD - Asked ChatGPT "What are the best garden bench brands?": 1. Alexander Rose, 2. POLYWOOD, 3. HAY - Asked ChatGPT "What's the best garden bench brand for a small garden?": 1. POLYWOOD, 2. HAY - Searched Google, AI Overview "wooden garden bench": named none of the brands we track - Searched Google, AI Overview "outdoor bench for garden": 1. POLYWOOD Not named in any answer: Kettler, VonHaus, Charles Bentley and Rowlinson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden bench brands worldwide in September 2026? - In September 2026, HAY overtook Kettler to rank 2nd among garden bench brands worldwide, with 15.9% of the searches. - In September 2026, POLYWOOD lost share of searches among garden bench brands worldwide, from 43.4% to 42%. - Estimated monthly branded searches for Kettler worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Kettler estimated searches | Kettler Share of Search | Kettler rank | POLYWOOD estimated searches | POLYWOOD Share of Search | POLYWOOD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 22% | 2 | 49.5K | 32.9% | 1 | | Nov 2025 | 33.1K | 21.1% | 3 | 49.5K | 31.5% | 1 | | Dec 2025 | 33.1K | 23.3% | 2 | 40.5K | 28.5% | 1 | | Jan 2026 | 40.5K | 24% | 2 | 49.5K | 29.3% | 1 | | Feb 2026 | 33.1K | 20.2% | 2 | 60.5K | 36.9% | 1 | | Mar 2026 | 40.5K | 17.1% | 2 | 110K | 46.5% | 1 | | Apr 2026 | 40.5K | 13.8% | 2 | 165K | 56.1% | 1 | | May 2026 | 49.5K | 15.6% | 2 | 165K | 52% | 1 | | Jun 2026 | 40.5K | 14.9% | 2 | 135K | 49.7% | 1 | | Jul 2026 | 40.5K | 18.6% | 2 | 90.5K | 41.5% | 1 | | Aug 2026 | 33.1K | 15.9% | 2 | 90.5K | 43.4% | 1 | | Sep 2026 | 27.1K | 15.4% | 3 | 74K | 42% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kettler’s and POLYWOOD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kettler**: Measured on the search term “kettler”. - **POLYWOOD**: Measured on the search term “polywood”. - [Kettler profile](/demand/global-en/brands/kettler) - [POLYWOOD profile](/demand/global-en/brands/polywood) - [All garden bench brands worldwide](/demand/global-en/categories/garden-bench-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kettler or POLYWOOD more popular in search? In September 2026, POLYWOOD had more branded searches than Kettler among garden bench brands worldwide. POLYWOOD had about 74,000 branded searches, while Kettler had 27,100. POLYWOOD made up 42% of all garden bench brand searches we track, and Kettler accounted for 15.4%. ## Cite this page Brandwave. "Kettler vs POLYWOOD: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/garden-bench-brands/compare/kettler-vs-polywood This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/garden-bench-brands/compare/kettler-vs-polywood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.