--- title: "Razer vs Turtle Beach: Which is searched more?" description: "Is Razer or Turtle Beach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gaming headset brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/gaming-headset-brands/compare/razer-vs-turtle-beach" publisher: "Brandwave" --- # Razer vs Turtle Beach: Which is searched more? Is Razer or Turtle Beach more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gaming headset brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Razer and Turtle Beach - **Competitive set**: Gaming headset brands - **Market**: Global - **Month measured**: Sep 2026 - **Razer Share of Search**: 18.7% - **Turtle Beach Share of Search**: 10.1% ## Is Razer or Turtle Beach more popular in search? - In September 2026, Razer had more branded searches than Turtle Beach among gaming headset brands worldwide. Razer had about 673,000 branded searches, while Turtle Beach had 362,000. Razer made up 18.7% of all gaming headset brand searches we track, and Turtle Beach accounted for 10.1%. - Razer was ahead of Turtle Beach in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Razer’s share of searches among gaming headset brands worldwide moved from 19.5% to 18.7%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, Turtle Beach’s share of searches among gaming headset brands worldwide moved from 8.5% to 10.1%, and its estimated monthly branded searches held steady at 362K. ## Top gaming headset brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Razer was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Turtle Beach was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Razer was listed before Turtle Beach in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HyperX | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | SteelSeries | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Razer | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Logitech | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Audeze | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Turtle Beach | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Astro Gaming | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about gaming headset brands - Asked ChatGPT "Which gaming headset brand should I buy?": 1. HyperX, 2. SteelSeries, 3. Razer, 4. Audeze - Asked ChatGPT "What are the best gaming headset brands?": 1. SteelSeries, 2. HyperX, 3. Razer, 4. Logitech, 5. Audeze, 6. Turtle Beach, 7. Astro Gaming - Asked ChatGPT "What's the best gaming headset brand for clear game chat?": 1. SteelSeries, 2. HyperX, 3. Razer - Searched Google, AI Overview "wireless gaming headset": 1. HyperX, 2. Logitech, 3. Audeze, 4. SteelSeries Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for gaming headset brands worldwide in September 2026? - In September 2026, Razer gained share of searches among gaming headset brands worldwide, from 18.2% to 18.7%. ## Month by month | Month | Razer estimated searches | Razer Share of Search | Razer rank | Turtle Beach estimated searches | Turtle Beach Share of Search | Turtle Beach rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 19.5% | 2 | 362K | 8.5% | 5 | | Nov 2025 | 1M | 21.1% | 2 | 392K | 8.3% | 5 | | Dec 2025 | 1M | 20.7% | 2 | 478K | 9.9% | 5 | | Jan 2026 | 1M | 21.6% | 2 | 375K | 8.1% | 5 | | Feb 2026 | 823K | 21.2% | 2 | 362K | 9.3% | 5 | | Mar 2026 | 823K | 21.2% | 2 | 351K | 9% | 5 | | Apr 2026 | 673K | 19.1% | 2 | 296K | 8.4% | 5 | | May 2026 | 673K | 19.1% | 2 | 296K | 8.4% | 5 | | Jun 2026 | 673K | 18.7% | 2 | 351K | 9.7% | 5 | | Jul 2026 | 673K | 20.4% | 2 | 351K | 10.6% | 5 | | Aug 2026 | 673K | 18.2% | 2 | 362K | 9.8% | 5 | | Sep 2026 | 673K | 18.7% | 2 | 362K | 10.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Razer’s and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Razer**: Measured on the search term “razer”. - **Turtle Beach**: Measured on the search terms “turtle beach”, “turtle beach headset” and “turtlebeach”, summed into one figure. - [Razer profile](/demand/global-en/brands/razer) - [Turtle Beach profile](/demand/global-en/brands/turtle-beach) - [All gaming headset brands worldwide](/demand/global-en/categories/gaming-headset-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Razer or Turtle Beach more popular in search? In September 2026, Razer had more branded searches than Turtle Beach among gaming headset brands worldwide. Razer had about 673,000 branded searches, while Turtle Beach had 362,000. Razer made up 18.7% of all gaming headset brand searches we track, and Turtle Beach accounted for 10.1%. ## Cite this page Brandwave. "Razer vs Turtle Beach: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/gaming-headset-brands/compare/razer-vs-turtle-beach This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gaming-headset-brands/compare/razer-vs-turtle-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.