---
title: "Gaming headset brands: Which brands are most popular in search?"
description: "Compare the gaming headset brands people buy. Share of Search among Logitech, Razer, SteelSeries, Turtle Beach, HyperX and Astro Gaming, the gaming headset brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gaming-headset-brands"
publisher: "Brandwave"
---

# Gaming headset brands: Which brands are most popular in search?

Compare the gaming headset brands people buy. Share of Search among Logitech, Razer, SteelSeries, Turtle Beach, HyperX and Astro Gaming, the gaming headset brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gaming headset brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Logitech, 46.1%

## Which brand is most popular in search among gaming headset brands worldwide?

- In August 2026, Logitech was the most searched among gaming headset brands worldwide, with an estimated 1.7M branded searches and 46.1% estimated Share of Search within this set.
- Razer is in 2nd place, 22.7 percentage points behind at 23.4% Share of Search.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming headset brands worldwide decreased from 49.7% to 46.1%.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide increased from 12.7% to 14.7%.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide increased from 6.9% to 8%.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming headset brands worldwide increased from 5.6% to 6.5%.
- Across the 11 months ending August 2026, Logitech’s estimated Share of Search among gaming headset brands worldwide peaked at 49.7% in October 2025 and was lowest at 43.1% in July 2026.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming headset brands worldwide peaked at 26.5% in January 2026 and was lowest at 23.4% in August 2026.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide peaked at 14.7% in August 2026 and was lowest at 12.5% in June 2026.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide peaked at 9% in July 2026 and was lowest at 6.2% in November 2025.
- Across the 11 months ending August 2026, HyperX’s estimated Share of Search among gaming headset brands worldwide peaked at 7.3% in July 2026 and was lowest at 5.6% in October 2025.
- Across the 11 months ending August 2026, Razer and Astro Gaming held steady: their estimated Share of Search among gaming headset brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Logitech vs Razer: compare search popularity](/demand/global-en/compare/logitech-vs-razer): 46.1% against 23.4% Share of Search.
- [Logitech vs SteelSeries: compare search popularity](/demand/global-en/compare/logitech-vs-steelseries): 46.1% against 14.7% Share of Search.
- [Logitech vs Turtle Beach: compare search popularity](/demand/global-en/compare/logitech-vs-turtle-beach): 46.1% against 8% Share of Search.
- [Logitech vs HyperX: compare search popularity](/demand/global-en/compare/hyperx-vs-logitech): 46.1% against 6.5% Share of Search.
- [Razer vs SteelSeries: compare search popularity](/demand/global-en/compare/razer-vs-steelseries): 23.4% against 14.7% Share of Search.
- [Razer vs Turtle Beach: compare search popularity](/demand/global-en/compare/razer-vs-turtle-beach): 23.4% against 8% Share of Search.
- [Razer vs HyperX: compare search popularity](/demand/global-en/compare/hyperx-vs-razer): 23.4% against 6.5% Share of Search.
- [SteelSeries vs Turtle Beach: compare search popularity](/demand/global-en/compare/steelseries-vs-turtle-beach): 14.7% against 8% Share of Search.
- [SteelSeries vs HyperX: compare search popularity](/demand/global-en/compare/hyperx-vs-steelseries): 14.7% against 6.5% Share of Search.
- [Turtle Beach vs HyperX: compare search popularity](/demand/global-en/compare/hyperx-vs-turtle-beach): 8% against 6.5% Share of Search.

## How did search popularity change for gaming headset brands worldwide in August 2026?

- In August 2026, Logitech gained estimated Share of Search among gaming headset brands worldwide, from 43.1% to 46.1%.
- In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.
- In August 2026, Razer lost estimated Share of Search among gaming headset brands worldwide, from 25.8% to 23.4%.
- In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.
- In August 2026, HyperX lost estimated Share of Search among gaming headset brands worldwide, from 7.3% to 6.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Logitech | 46.1% | 1.7M | +20.7% | Logitech |
| 2 | Razer | 23.4% | 885K | +2.4% | Razer |
| 3 | SteelSeries | 14.7% | 555K | +22.0% | SteelSeries |
| 4 | Turtle Beach | 8% | 301K | 0.0% | Turtle Beach |
| 5 | HyperX | 6.5% | 246K | 0.0% | HyperX |
| 6 | Astro Gaming | 1.3% | 48.6K | +18.0% | Astro Gaming |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Logitech | 2.2M | 49.7% | 1 |
| Oct 2025 | Razer | 1M | 23.9% | 2 |
| Oct 2025 | SteelSeries | 557K | 12.7% | 3 |
| Oct 2025 | Turtle Beach | 301K | 6.9% | 4 |
| Oct 2025 | HyperX | 246K | 5.6% | 5 |
| Oct 2025 | Astro Gaming | 52.6K | 1.2% | 6 |
| Nov 2025 | Logitech | 2.2M | 45.7% | 1 |
| Nov 2025 | Razer | 1.3M | 26.3% | 2 |
| Nov 2025 | SteelSeries | 681K | 14.1% | 3 |
| Nov 2025 | HyperX | 301K | 6.2% | 4 |
| Nov 2025 | Turtle Beach | 301K | 6.2% | 5 |
| Nov 2025 | Astro Gaming | 64.3K | 1.3% | 6 |
| Dec 2025 | Logitech | 2.2M | 45.2% | 1 |
| Dec 2025 | Razer | 1.3M | 25.9% | 2 |
| Dec 2025 | SteelSeries | 682K | 13.9% | 3 |
| Dec 2025 | Turtle Beach | 368K | 7.5% | 4 |
| Dec 2025 | HyperX | 301K | 6.2% | 5 |
| Dec 2025 | Astro Gaming | 61.6K | 1.3% | 6 |
| Jan 2026 | Logitech | 2.2M | 45.7% | 1 |
| Jan 2026 | Razer | 1.3M | 26.5% | 2 |
| Jan 2026 | SteelSeries | 681K | 14.2% | 3 |
| Jan 2026 | HyperX | 301K | 6.3% | 4 |
| Jan 2026 | Turtle Beach | 301K | 6.3% | 5 |
| Jan 2026 | Astro Gaming | 52.6K | 1.1% | 6 |
| Feb 2026 | Logitech | 1.8M | 45.4% | 1 |
| Feb 2026 | Razer | 1M | 25.9% | 2 |
| Feb 2026 | SteelSeries | 556K | 13.8% | 3 |
| Feb 2026 | Turtle Beach | 301K | 7.5% | 4 |
| Feb 2026 | HyperX | 246K | 6.1% | 5 |
| Feb 2026 | Astro Gaming | 48.6K | 1.2% | 6 |
| Mar 2026 | Logitech | 1.8M | 45.4% | 1 |
| Mar 2026 | Razer | 1M | 25.9% | 2 |
| Mar 2026 | SteelSeries | 555K | 13.8% | 3 |
| Mar 2026 | Turtle Beach | 301K | 7.5% | 4 |
| Mar 2026 | HyperX | 246K | 6.1% | 5 |
| Mar 2026 | Astro Gaming | 48.6K | 1.2% | 6 |
| Apr 2026 | Logitech | 1.8M | 48.9% | 1 |
| Apr 2026 | Razer | 866K | 23.9% | 2 |
| Apr 2026 | SteelSeries | 456K | 12.6% | 3 |
| Apr 2026 | HyperX | 246K | 6.8% | 4 |
| Apr 2026 | Turtle Beach | 246K | 6.8% | 5 |
| Apr 2026 | Astro Gaming | 39.7K | 1.1% | 6 |
| May 2026 | Logitech | 1.8M | 48.8% | 1 |
| May 2026 | Razer | 867K | 24% | 2 |
| May 2026 | SteelSeries | 455K | 12.6% | 3 |
| May 2026 | HyperX | 246K | 6.8% | 4 |
| May 2026 | Turtle Beach | 246K | 6.8% | 5 |
| May 2026 | Astro Gaming | 35.2K | 0.98% | 6 |
| Jun 2026 | Logitech | 1.7M | 47.8% | 1 |
| Jun 2026 | Razer | 851K | 23.4% | 2 |
| Jun 2026 | SteelSeries | 455K | 12.5% | 3 |
| Jun 2026 | Turtle Beach | 301K | 8.3% | 4 |
| Jun 2026 | HyperX | 246K | 6.8% | 5 |
| Jun 2026 | Astro Gaming | 41.2K | 1.1% | 6 |
| Jul 2026 | Logitech | 1.4M | 43.1% | 1 |
| Jul 2026 | Razer | 864K | 25.8% | 2 |
| Jul 2026 | SteelSeries | 455K | 13.6% | 3 |
| Jul 2026 | Turtle Beach | 301K | 9% | 4 |
| Jul 2026 | HyperX | 246K | 7.3% | 5 |
| Jul 2026 | Astro Gaming | 41.2K | 1.2% | 6 |
| Aug 2026 | Logitech | 1.7M | 46.1% | 1 |
| Aug 2026 | Razer | 885K | 23.4% | 2 |
| Aug 2026 | SteelSeries | 555K | 14.7% | 3 |
| Aug 2026 | Turtle Beach | 301K | 8% | 4 |
| Aug 2026 | HyperX | 246K | 6.5% | 5 |
| Aug 2026 | Astro Gaming | 48.6K | 1.3% | 6 |
| Sep 2026 | Astro Gaming | — | — | — |
| Sep 2026 | HyperX | — | — | — |
| Sep 2026 | Logitech | — | — | — |
| Sep 2026 | Razer | — | — | — |
| Sep 2026 | SteelSeries | — | — | — |
| Sep 2026 | Turtle Beach | — | — | — |

## What is being compared

- **Astro Gaming**: Measured on the search terms “astro a40” and “astro gaming”, summed into one figure.
- **HyperX**: Measured on the search term “hyperx”.
- **Logitech**: Measured on the search terms “gaming mouse logitech”, “logitech”, “logitech brio”, “logitech com”, “logitech g pro”, “logitech gaming mouse”, “logitech webcam” and “webcam logitech”, summed into one figure.
- **Razer**: Measured on the search terms “gaming mouse razer”, “razer”, “razer com”, “razer deathadder”, “razer gaming mouse”, “razer kiyo”, “razer mouse”, “razer webcam” and “webcam razer”, summed into one figure.
- **SteelSeries**: Measured on the search terms “gaming mouse steelseries”, “steelseries”, “steelseries aerox” and “steelseries com”, summed into one figure.
- **Turtle Beach**: Measured on the search term “turtle beach”.

- [Astro Gaming](/demand/global-en/brands/astro-gaming)
- [HyperX](/demand/global-en/brands/hyperx)
- [Logitech](/demand/global-en/brands/logitech)
- [Razer](/demand/global-en/brands/razer)
- [SteelSeries](/demand/global-en/brands/steelseries)
- [Turtle Beach](/demand/global-en/brands/turtle-beach)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gaming headset brands worldwide?

In August 2026, Logitech was the most searched among gaming headset brands worldwide, with an estimated 1.7M branded searches and 46.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Gaming headset brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/gaming-headset-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gaming-headset-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.