---
title: "Gaming console brands: Which are searched most?"
description: "Compare the games console brands people buy. Share of Search among Xbox, Nintendo Switch, Sony, ASUS and Valve, the gaming console brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gaming-console-brands"
publisher: "Brandwave"
---

# Gaming console brands: Which are searched most?

Compare the games console brands people buy. Share of Search among Xbox, Nintendo Switch, Sony, ASUS and Valve, the gaming console brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gaming console brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Xbox, 37.1%

## Which brand is most popular in search among gaming console brands worldwide?

- Xbox and Nintendo Switch share the highest estimated Share of Search among gaming console brands worldwide, at 37.1% and 36.9% in August 2026.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among gaming console brands worldwide increased from 35% to 37.1%.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming console brands worldwide decreased from 42.6% to 36.9%.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among gaming console brands worldwide increased from 10.5% to 13.6%.
- Across the 11 months ending August 2026, Xbox’s estimated Share of Search among gaming console brands worldwide peaked at 37.1% in July 2026 and was lowest at 30.7% in March 2026.
- Across the 11 months ending August 2026, Nintendo Switch’s estimated Share of Search among gaming console brands worldwide peaked at 49.5% in December 2025 and was lowest at 36.9% in August 2026.
- Across the 11 months ending August 2026, Sony’s estimated Share of Search among gaming console brands worldwide peaked at 13.6% in July 2026 and was lowest at 9.6% in December 2025.
- Across the 11 months ending August 2026, ASUS’s estimated Share of Search among gaming console brands worldwide peaked at 11.1% in February 2026 and was lowest at 7% in December 2025.
- Across the 11 months ending August 2026, Valve’s estimated Share of Search among gaming console brands worldwide peaked at 3.7% in November 2025 and was lowest at 1.9% in December 2025.
- Across the 11 months ending August 2026, Xbox rose from 2nd to 1st among gaming console brands worldwide.
- Across the 11 months ending August 2026, Nintendo Switch fell from 1st to 2nd among gaming console brands worldwide.
- Across the 11 months ending August 2026, ASUS and Valve held steady: their estimated Share of Search among gaming console brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Xbox vs Nintendo Switch: compare search popularity](/demand/global-en/compare/nintendo-switch-vs-xbox): 37.1% against 36.9% Share of Search.
- [Xbox vs Sony: compare search popularity](/demand/global-en/compare/sony-vs-xbox): 37.1% against 13.6% Share of Search.
- [Xbox vs ASUS: compare search popularity](/demand/global-en/compare/asus-vs-xbox): 37.1% against 9.7% Share of Search.
- [Xbox vs Valve: compare search popularity](/demand/global-en/compare/valve-vs-xbox): 37.1% against 2.7% Share of Search.
- [Nintendo Switch vs Sony: compare search popularity](/demand/global-en/compare/nintendo-switch-vs-sony): 36.9% against 13.6% Share of Search.
- [Nintendo Switch vs ASUS: compare search popularity](/demand/global-en/compare/asus-vs-nintendo-switch): 36.9% against 9.7% Share of Search.
- [Nintendo Switch vs Valve: compare search popularity](/demand/global-en/compare/nintendo-switch-vs-valve): 36.9% against 2.7% Share of Search.
- [Sony vs ASUS: compare search popularity](/demand/global-en/compare/asus-vs-sony): 13.6% against 9.7% Share of Search.
- [Sony vs Valve: compare search popularity](/demand/global-en/compare/sony-vs-valve): 13.6% against 2.7% Share of Search.
- [ASUS vs Valve: compare search popularity](/demand/global-en/compare/asus-vs-valve): 9.7% against 2.7% Share of Search.

## How did search popularity change for gaming console brands worldwide in August 2026?

- In August 2026, ASUS gained estimated Share of Search among gaming console brands worldwide, from 8.1% to 9.7%.
- In August 2026, Nintendo Switch lost estimated Share of Search among gaming console brands worldwide, from 38.4% to 36.9%.
- In August 2026, Xbox rose from 2nd to 1st among gaming console brands worldwide.
- Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Xbox | 37.1% | 7.5M | 0.0% | Microsoft |
| 2 | Nintendo Switch | 36.9% | 7.4M | -3.9% | Nintendo Switch |
| 3 | Sony | 13.6% | 2.7M | 0.0% | Sony |
| 4 | ASUS | 9.7% | 2M | +20.4% | ASUS |
| 5 | Valve | 2.7% | 550K | 0.0% | Valve |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nintendo Switch | 9.1M | 42.6% | 1 |
| Oct 2025 | Xbox | 7.5M | 35% | 2 |
| Oct 2025 | Sony | 2.2M | 10.5% | 3 |
| Oct 2025 | ASUS | 2M | 9.3% | 4 |
| Oct 2025 | Valve | 550K | 2.6% | 5 |
| Nov 2025 | Nintendo Switch | 12.5M | 45.6% | 1 |
| Nov 2025 | Xbox | 9.1M | 33.4% | 2 |
| Nov 2025 | Sony | 2.7M | 10% | 3 |
| Nov 2025 | ASUS | 2M | 7.3% | 4 |
| Nov 2025 | Valve | 1M | 3.7% | 5 |
| Dec 2025 | Nintendo Switch | 14.1M | 49.5% | 1 |
| Dec 2025 | Xbox | 9.1M | 32% | 2 |
| Dec 2025 | Sony | 2.7M | 9.6% | 3 |
| Dec 2025 | ASUS | 2M | 7% | 4 |
| Dec 2025 | Valve | 550K | 1.9% | 5 |
| Jan 2026 | Nintendo Switch | 9.5M | 42.4% | 1 |
| Jan 2026 | Xbox | 7.5M | 33.5% | 2 |
| Jan 2026 | Sony | 2.7M | 12.3% | 3 |
| Jan 2026 | ASUS | 2M | 8.9% | 4 |
| Jan 2026 | Valve | 673K | 3% | 5 |
| Feb 2026 | Nintendo Switch | 6.8M | 38.6% | 1 |
| Feb 2026 | Xbox | 6.1M | 34.6% | 2 |
| Feb 2026 | Sony | 2.2M | 12.7% | 3 |
| Feb 2026 | ASUS | 2M | 11.1% | 4 |
| Feb 2026 | Valve | 550K | 3.1% | 5 |
| Mar 2026 | Nintendo Switch | 9.1M | 45.5% | 1 |
| Mar 2026 | Xbox | 6.1M | 30.7% | 2 |
| Mar 2026 | Sony | 2.2M | 11.2% | 3 |
| Mar 2026 | ASUS | 2M | 9.8% | 4 |
| Mar 2026 | Valve | 550K | 2.8% | 5 |
| Apr 2026 | Nintendo Switch | 8.3M | 44.2% | 1 |
| Apr 2026 | Xbox | 6.1M | 32.4% | 2 |
| Apr 2026 | Sony | 2.2M | 11.9% | 3 |
| Apr 2026 | ASUS | 1.6M | 8.6% | 4 |
| Apr 2026 | Valve | 550K | 2.9% | 5 |
| May 2026 | Nintendo Switch | 9.1M | 46.3% | 1 |
| May 2026 | Xbox | 6.1M | 31.2% | 2 |
| May 2026 | Sony | 2.2M | 11.4% | 3 |
| May 2026 | ASUS | 1.6M | 8.3% | 4 |
| May 2026 | Valve | 550K | 2.8% | 5 |
| Jun 2026 | Nintendo Switch | 10.8M | 47% | 1 |
| Jun 2026 | Xbox | 7.5M | 32.4% | 2 |
| Jun 2026 | Sony | 2.2M | 9.7% | 3 |
| Jun 2026 | ASUS | 2M | 8.5% | 4 |
| Jun 2026 | Valve | 550K | 2.4% | 5 |
| Jul 2026 | Nintendo Switch | 7.7M | 38.4% | 1 |
| Jul 2026 | Xbox | 7.5M | 37.1% | 2 |
| Jul 2026 | Sony | 2.7M | 13.6% | 3 |
| Jul 2026 | ASUS | 1.6M | 8.1% | 4 |
| Jul 2026 | Valve | 550K | 2.7% | 5 |
| Aug 2026 | Xbox | 7.5M | 37.1% | 1 |
| Aug 2026 | Nintendo Switch | 7.4M | 36.9% | 2 |
| Aug 2026 | Sony | 2.7M | 13.6% | 3 |
| Aug 2026 | ASUS | 2M | 9.7% | 4 |
| Aug 2026 | Valve | 550K | 2.7% | 5 |
| Sep 2026 | ASUS | — | — | — |
| Sep 2026 | Nintendo Switch | — | — | — |
| Sep 2026 | Sony | — | — | — |
| Sep 2026 | Valve | — | — | — |
| Sep 2026 | Xbox | — | — | — |

## What is being compared

- **ASUS**: Measured on the search terms “asus”, “asus com”, “asus router”, “asus wifi router”, “asus zenwifi” and “router asus”, summed into one figure.
- **Nintendo Switch**: Measured on the search terms “nintendo switch” and “switch 2”, summed into one figure.
- **Sony**: Measured on the search term “sony”.
- **Valve**: Measured on the search term “valve”.
- **Xbox**: Measured on the search term “xbox”.

- [ASUS](/demand/global-en/brands/asus)
- [Nintendo Switch](/demand/global-en/brands/nintendo-switch)
- [Sony](/demand/global-en/brands/sony)
- [Valve](/demand/global-en/brands/valve)
- [Xbox](/demand/global-en/brands/xbox)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gaming console brands worldwide?

Xbox and Nintendo Switch share the highest estimated Share of Search among gaming console brands worldwide, at 37.1% and 36.9% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Gaming console brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/gaming-console-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gaming-console-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.