---
title: "Gaming chair brands: Which brands are most popular in search?"
description: "Compare the gaming chair brands shoppers choose between. Share of Search among Herman Miller, Razer, Secretlab, DXRacer, AndaSeat and Noblechairs, the gaming chair brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/gaming-chair-brands"
publisher: "Brandwave"
---

# Gaming chair brands: Which brands are most popular in search?

Compare the gaming chair brands shoppers choose between. Share of Search among Herman Miller, Razer, Secretlab, DXRacer, AndaSeat and Noblechairs, the gaming chair brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gaming chair brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Herman Miller, 43.6%

## Which brand is most popular in search among gaming chair brands worldwide?

- In August 2026, Herman Miller was the most searched among gaming chair brands worldwide, with an estimated 1M branded searches and 43.6% estimated Share of Search within this set.
- Razer is in 2nd place, 6.3 percentage points behind at 37.4% Share of Search.
- Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming chair brands worldwide increased from 38.6% to 43.6%.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming chair brands worldwide decreased from 42.6% to 37.4%.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide increased from 15% to 15.5%.
- Across the 11 months ending August 2026, Herman Miller’s estimated Share of Search among gaming chair brands worldwide peaked at 43.7% in May 2026 and was lowest at 36.7% in December 2025.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among gaming chair brands worldwide peaked at 44.1% in February 2026 and was lowest at 37.4% in August 2026.
- Across the 11 months ending August 2026, Secretlab’s estimated Share of Search among gaming chair brands worldwide peaked at 17.6% in November 2025 and was lowest at 12.1% in March 2026.
- Across the 11 months ending August 2026, Herman Miller rose from 2nd to 1st among gaming chair brands worldwide.
- Across the 11 months ending August 2026, Razer fell from 1st to 2nd among gaming chair brands worldwide.
- Across the 11 months ending August 2026, DXRacer, AndaSeat and Noblechairs held steady: their estimated Share of Search among gaming chair brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Herman Miller vs Razer: compare search popularity](/demand/global-en/compare/herman-miller-vs-razer): 43.6% against 37.4% Share of Search.
- [Herman Miller vs Secretlab: compare search popularity](/demand/global-en/compare/herman-miller-vs-secretlab): 43.6% against 15.5% Share of Search.
- [Razer vs Secretlab: compare search popularity](/demand/global-en/compare/razer-vs-secretlab): 37.4% against 15.5% Share of Search.

## How did search popularity change for gaming chair brands worldwide in August 2026?

- In August 2026, Secretlab gained estimated Share of Search among gaming chair brands worldwide, from 13.9% to 15.5%.
- In August 2026, Herman Miller gained estimated Share of Search among gaming chair brands worldwide, from 43% to 43.6%.
- In August 2026, Razer lost estimated Share of Search among gaming chair brands worldwide, from 39.9% to 37.4%.
- Estimated monthly branded searches for DXRacer worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
- Estimated monthly branded searches for Noblechairs worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Herman Miller | 43.6% | 1M | +11.0% | Herman Miller |
| 2 | Razer | 37.4% | 885K | +2.4% | Razer |
| 3 | Secretlab | 15.5% | 368K | +22.3% | Secretlab |
| 4 | DXRacer | 1.7% | 40.5K | +22.4% | DXRacer |
| 5 | AndaSeat | 1.4% | 33.1K | +22.1% | AndaSeat |
| 6 | Noblechairs | 0.34% | 8.1K | 0.0% | Noblechairs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Razer | 1M | 42.6% | 1 |
| Oct 2025 | Herman Miller | 947K | 38.6% | 2 |
| Oct 2025 | Secretlab | 368K | 15% | 3 |
| Oct 2025 | DXRacer | 49.5K | 2% | 4 |
| Oct 2025 | AndaSeat | 33.1K | 1.3% | 5 |
| Oct 2025 | Noblechairs | 9.9K | 0.4% | 6 |
| Nov 2025 | Razer | 1.3M | 40.6% | 1 |
| Nov 2025 | Herman Miller | 1.2M | 38% | 2 |
| Nov 2025 | Secretlab | 550K | 17.6% | 3 |
| Nov 2025 | DXRacer | 60.5K | 1.9% | 4 |
| Nov 2025 | AndaSeat | 40.5K | 1.3% | 5 |
| Nov 2025 | Noblechairs | 14.8K | 0.47% | 6 |
| Dec 2025 | Razer | 1.3M | 44.1% | 1 |
| Dec 2025 | Herman Miller | 1.1M | 36.7% | 2 |
| Dec 2025 | Secretlab | 450K | 15.7% | 3 |
| Dec 2025 | DXRacer | 49.5K | 1.7% | 4 |
| Dec 2025 | AndaSeat | 40.5K | 1.4% | 5 |
| Dec 2025 | Noblechairs | 12.1K | 0.42% | 6 |
| Jan 2026 | Razer | 1.3M | 42.8% | 1 |
| Jan 2026 | Herman Miller | 1.2M | 38.9% | 2 |
| Jan 2026 | Secretlab | 450K | 15.1% | 3 |
| Jan 2026 | DXRacer | 49.5K | 1.7% | 4 |
| Jan 2026 | AndaSeat | 33.1K | 1.1% | 5 |
| Jan 2026 | Noblechairs | 9.9K | 0.33% | 6 |
| Feb 2026 | Razer | 1M | 44.1% | 1 |
| Feb 2026 | Herman Miller | 944K | 39.9% | 2 |
| Feb 2026 | Secretlab | 301K | 12.7% | 3 |
| Feb 2026 | DXRacer | 40.5K | 1.7% | 4 |
| Feb 2026 | AndaSeat | 27.1K | 1.1% | 5 |
| Feb 2026 | Noblechairs | 9.9K | 0.42% | 6 |
| Mar 2026 | Herman Miller | 1.1M | 42.8% | 1 |
| Mar 2026 | Razer | 1M | 41.7% | 2 |
| Mar 2026 | Secretlab | 301K | 12.1% | 3 |
| Mar 2026 | DXRacer | 40.5K | 1.6% | 4 |
| Mar 2026 | AndaSeat | 33.1K | 1.3% | 5 |
| Mar 2026 | Noblechairs | 9.9K | 0.4% | 6 |
| Apr 2026 | Herman Miller | 876K | 41.3% | 1 |
| Apr 2026 | Razer | 866K | 40.9% | 2 |
| Apr 2026 | Secretlab | 301K | 14.2% | 3 |
| Apr 2026 | DXRacer | 40.5K | 1.9% | 4 |
| Apr 2026 | AndaSeat | 27.1K | 1.3% | 5 |
| Apr 2026 | Noblechairs | 8.1K | 0.38% | 6 |
| May 2026 | Herman Miller | 961K | 43.7% | 1 |
| May 2026 | Razer | 867K | 39.4% | 2 |
| May 2026 | Secretlab | 301K | 13.7% | 3 |
| May 2026 | DXRacer | 33.1K | 1.5% | 4 |
| May 2026 | AndaSeat | 27.1K | 1.2% | 5 |
| May 2026 | Noblechairs | 8.1K | 0.37% | 6 |
| Jun 2026 | Herman Miller | 886K | 40.8% | 1 |
| Jun 2026 | Razer | 851K | 39.2% | 2 |
| Jun 2026 | Secretlab | 368K | 16.9% | 3 |
| Jun 2026 | DXRacer | 33.1K | 1.5% | 4 |
| Jun 2026 | AndaSeat | 27.1K | 1.2% | 5 |
| Jun 2026 | Noblechairs | 8.1K | 0.37% | 6 |
| Jul 2026 | Herman Miller | 932K | 43% | 1 |
| Jul 2026 | Razer | 864K | 39.9% | 2 |
| Jul 2026 | Secretlab | 301K | 13.9% | 3 |
| Jul 2026 | DXRacer | 33.1K | 1.5% | 4 |
| Jul 2026 | AndaSeat | 27.1K | 1.3% | 5 |
| Jul 2026 | Noblechairs | 8.1K | 0.37% | 6 |
| Aug 2026 | Herman Miller | 1M | 43.6% | 1 |
| Aug 2026 | Razer | 885K | 37.4% | 2 |
| Aug 2026 | Secretlab | 368K | 15.5% | 3 |
| Aug 2026 | DXRacer | 40.5K | 1.7% | 4 |
| Aug 2026 | AndaSeat | 33.1K | 1.4% | 5 |
| Aug 2026 | Noblechairs | 8.1K | 0.34% | 6 |
| Sep 2026 | AndaSeat | — | — | — |
| Sep 2026 | DXRacer | — | — | — |
| Sep 2026 | Herman Miller | — | — | — |
| Sep 2026 | Noblechairs | — | — | — |
| Sep 2026 | Razer | — | — | — |
| Sep 2026 | Secretlab | — | — | — |

## What is being compared

- **AndaSeat**: Measured on the search term “anda seat”.
- **DXRacer**: Measured on the search term “dxracer”.
- **Herman Miller**: Measured on the search terms “herman miller”, “herman miller aeron”, “herman miller chair”, “herman miller embody”, “herman miller ergonomic chair”, “herman miller mirra”, “herman miller office chair”, “herman miller sayl”, “hermanmiller” and “hermanmiller com”, summed into one figure.
- **Noblechairs**: Measured on the search term “noble chairs”.
- **Razer**: Measured on the search terms “gaming mouse razer”, “razer”, “razer com”, “razer deathadder”, “razer gaming mouse”, “razer kiyo”, “razer mouse”, “razer webcam” and “webcam razer”, summed into one figure.
- **Secretlab**: Measured on the search term “secretlab”.

- [AndaSeat](/demand/global-en/brands/andaseat)
- [DXRacer](/demand/global-en/brands/dxracer)
- [Herman Miller](/demand/global-en/brands/herman-miller)
- [Noblechairs](/demand/global-en/brands/noblechairs)
- [Razer](/demand/global-en/brands/razer)
- [Secretlab](/demand/global-en/brands/secretlab)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gaming chair brands worldwide?

In August 2026, Herman Miller was the most searched among gaming chair brands worldwide, with an estimated 1M branded searches and 43.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Gaming chair brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/gaming-chair-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/gaming-chair-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.