--- title: "Games consoles: Which are searched most?" description: "Compare the games consoles people buy. Share of Search among Xbox, PlayStation, Nintendo Switch, Steam Deck and Meta Quest, the games consoles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/games-consoles" publisher: "Brandwave" --- # Games consoles: Which are searched most? Compare the games consoles people buy. Share of Search among Xbox, PlayStation, Nintendo Switch, Steam Deck and Meta Quest, the games consoles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Games consoles - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Xbox, 37.7% ## Which brand is most popular in search among games consoles worldwide? - In September 2026, Xbox was the most searched among games consoles worldwide, with an estimated 7.6M branded searches and 37.7% estimated Share of Search within this set. - PlayStation is in 2nd place, 7.4 percentage points behind at 30.3% Share of Search. - Across the 12 months ending September 2026, Xbox’s estimated Share of Search among games consoles worldwide decreased from 41% to 37.7%. - Across the 12 months ending September 2026, PlayStation’s estimated Share of Search among games consoles worldwide increased from 22.8% to 30.3%. - Across the 12 months ending September 2026, Nintendo Switch’s estimated Share of Search among games consoles worldwide decreased from 22.8% to 20.2%. - Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among games consoles worldwide decreased from 11.4% to 10.1%. - Across the 12 months ending September 2026, Xbox’s estimated Share of Search among games consoles worldwide peaked at 44.4% in August 2026 and was lowest at 34.9% in December 2025. - Across the 12 months ending September 2026, PlayStation’s estimated Share of Search among games consoles worldwide peaked at 30.3% in September 2026 and was lowest at 20.7% in November 2025. - Across the 12 months ending September 2026, Nintendo Switch’s estimated Share of Search among games consoles worldwide peaked at 31% in June 2026 and was lowest at 19.8% in August 2026. - Across the 12 months ending September 2026, Steam Deck’s estimated Share of Search among games consoles worldwide peaked at 14.1% in November 2025 and was lowest at 9.1% in July 2026. - Across the 12 months ending September 2026, Meta Quest’s estimated Share of Search among games consoles worldwide peaked at 2.3% in December 2025 and was lowest at 1.2% in June 2026. - Across the 12 months ending September 2026, PlayStation rose from 3rd to 2nd among games consoles worldwide. - Across the 12 months ending September 2026, Nintendo Switch fell from 2nd to 3rd among games consoles worldwide. - Across the 12 months ending September 2026, Meta Quest held steady: its estimated Share of Search among games consoles worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Xbox vs PlayStation: compare search popularity](/demand/global-en/compare/playstation-vs-xbox): 37.7% against 30.3% Share of Search. - [Xbox vs Nintendo Switch: compare search popularity](/demand/global-en/compare/nintendo-switch-vs-xbox): 37.7% against 20.2% Share of Search. - [Xbox vs Steam Deck: compare search popularity](/demand/global-en/compare/steam-deck-vs-xbox): 37.7% against 10.1% Share of Search. - [PlayStation vs Nintendo Switch: compare search popularity](/demand/global-en/compare/nintendo-switch-vs-playstation): 30.3% against 20.2% Share of Search. - [PlayStation vs Steam Deck: compare search popularity](/demand/global-en/compare/playstation-vs-steam-deck): 30.3% against 10.1% Share of Search. - [Nintendo Switch vs Steam Deck: compare search popularity](/demand/global-en/compare/nintendo-switch-vs-steam-deck): 20.2% against 10.1% Share of Search. ## How did search popularity change for games consoles worldwide in September 2026? - In September 2026, PlayStation gained estimated Share of Search among games consoles worldwide, from 24.2% to 30.3%. - In September 2026, Xbox lost estimated Share of Search among games consoles worldwide, from 44.4% to 37.7%. - Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 12 measured months, from 409K to 334K in September 2026. - Estimated monthly branded searches for Nintendo Switch worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026. - Estimated monthly branded searches for Steam Deck worldwide fell 18.1% over 12 measured months, from 2.5M to 2M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Xbox | 37.7% | 7.6M | -16.8% | Microsoft | | 2 | PlayStation | 30.3% | 6.1M | +22.4% | Sony | | 3 | Nintendo Switch | 20.2% | 4.1M | 0.0% | Nintendo Switch | | 4 | Steam Deck | 10.1% | 2M | 0.0% | Steam Deck | | 5 | Meta Quest | 1.7% | 334K | 0.0% | Meta | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Xbox | 9M | 41% | 1 | | Oct 2025 | Nintendo Switch | 5M | 22.8% | 2 | | Oct 2025 | PlayStation | 5M | 22.8% | 3 | | Oct 2025 | Steam Deck | 2.5M | 11.4% | 4 | | Oct 2025 | Meta Quest | 409K | 1.9% | 5 | | Nov 2025 | Xbox | 11.1M | 37.7% | 1 | | Nov 2025 | Nintendo Switch | 7.5M | 25.3% | 2 | | Nov 2025 | PlayStation | 6.1M | 20.7% | 3 | | Nov 2025 | Steam Deck | 4.2M | 14.1% | 4 | | Nov 2025 | Meta Quest | 624K | 2.1% | 5 | | Dec 2025 | Xbox | 11.6M | 34.9% | 1 | | Dec 2025 | Nintendo Switch | 9.1M | 27.6% | 2 | | Dec 2025 | PlayStation | 7.5M | 22.6% | 3 | | Dec 2025 | Steam Deck | 4.2M | 12.6% | 4 | | Dec 2025 | Meta Quest | 764K | 2.3% | 5 | | Jan 2026 | Xbox | 9.3M | 39% | 1 | | Jan 2026 | Nintendo Switch | 6.1M | 25.7% | 2 | | Jan 2026 | PlayStation | 5M | 21% | 3 | | Jan 2026 | Steam Deck | 2.9M | 12.2% | 4 | | Jan 2026 | Meta Quest | 500K | 2.1% | 5 | | Feb 2026 | Xbox | 7.5M | 38.5% | 1 | | Feb 2026 | PlayStation | 5M | 25.8% | 2 | | Feb 2026 | Nintendo Switch | 4.1M | 21.1% | 3 | | Feb 2026 | Steam Deck | 2.5M | 12.9% | 4 | | Feb 2026 | Meta Quest | 342K | 1.8% | 5 | | Mar 2026 | Xbox | 7.6M | 39% | 1 | | Mar 2026 | PlayStation | 5M | 25.6% | 2 | | Mar 2026 | Nintendo Switch | 4.1M | 20.9% | 3 | | Mar 2026 | Steam Deck | 2.5M | 12.8% | 4 | | Mar 2026 | Meta Quest | 342K | 1.7% | 5 | | Apr 2026 | Xbox | 7.3M | 36.6% | 1 | | Apr 2026 | Nintendo Switch | 5M | 24.9% | 2 | | Apr 2026 | PlayStation | 5M | 24.9% | 3 | | Apr 2026 | Steam Deck | 2.4M | 11.9% | 4 | | Apr 2026 | Meta Quest | 334K | 1.7% | 5 | | May 2026 | Xbox | 7.5M | 36% | 1 | | May 2026 | Nintendo Switch | 5M | 24.1% | 2 | | May 2026 | PlayStation | 5M | 24.1% | 3 | | May 2026 | Steam Deck | 2.9M | 14.1% | 4 | | May 2026 | Meta Quest | 334K | 1.6% | 5 | | Jun 2026 | Xbox | 9M | 37.2% | 1 | | Jun 2026 | Nintendo Switch | 7.5M | 31% | 2 | | Jun 2026 | PlayStation | 5M | 20.7% | 3 | | Jun 2026 | Steam Deck | 2.4M | 9.9% | 4 | | Jun 2026 | Meta Quest | 279K | 1.2% | 5 | | Jul 2026 | Xbox | 9M | 39.9% | 1 | | Jul 2026 | PlayStation | 6.1M | 27.2% | 2 | | Jul 2026 | Nintendo Switch | 5M | 22.2% | 3 | | Jul 2026 | Steam Deck | 2M | 9.1% | 4 | | Jul 2026 | Meta Quest | 334K | 1.5% | 5 | | Aug 2026 | Xbox | 9.2M | 44.4% | 1 | | Aug 2026 | PlayStation | 5M | 24.2% | 2 | | Aug 2026 | Nintendo Switch | 4.1M | 19.8% | 3 | | Aug 2026 | Steam Deck | 2M | 9.9% | 4 | | Aug 2026 | Meta Quest | 334K | 1.6% | 5 | | Sep 2026 | Xbox | 7.6M | 37.7% | 1 | | Sep 2026 | PlayStation | 6.1M | 30.3% | 2 | | Sep 2026 | Nintendo Switch | 4.1M | 20.2% | 3 | | Sep 2026 | Steam Deck | 2M | 10.1% | 4 | | Sep 2026 | Meta Quest | 334K | 1.7% | 5 | ## What is being compared - **Meta Quest**: Measured on the search terms “meta quest” and “metaquest”, summed into one figure. - **Nintendo Switch**: Measured on the search term “nintendo switch”. - **PlayStation**: Measured on the search term “playstation”. - **Steam Deck**: Measured on the search terms “steam deck” and “steamdeck”, summed into one figure. - **Xbox**: Measured on the search terms “xbox”, “xbox controller” and “xbox one”, summed into one figure. - [Meta Quest](/demand/global-en/brands/meta-quest) - [Nintendo Switch](/demand/global-en/brands/nintendo-switch) - [PlayStation](/demand/global-en/brands/playstation) - [Steam Deck](/demand/global-en/brands/steam-deck) - [Xbox](/demand/global-en/brands/xbox) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among games consoles worldwide? In September 2026, Xbox was the most searched among games consoles worldwide, with an estimated 7.6M branded searches and 37.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Games consoles: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/games-consoles This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/games-consoles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.