---
title: "Game publishers: Which brands are most popular in search?"
description: "Compare the game publishers people search for. Share of Search among The Legend of Zelda, EA Sports FC, Ubisoft, Activision Blizzard, Square Enix and Take-Two, the game publishers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/game-publishers"
publisher: "Brandwave"
---

# Game publishers: Which brands are most popular in search?

Compare the game publishers people search for. Share of Search among The Legend of Zelda, EA Sports FC, Ubisoft, Activision Blizzard, Square Enix and Take-Two, the game publishers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Game publishers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: The Legend of Zelda, 76.6%

## Which brand is most popular in search among game publishers worldwide?

- In August 2026, The Legend of Zelda was the most searched among game publishers worldwide, with an estimated 673K branded searches and 76.6% estimated Share of Search within this set.
- EA Sports FC is in 2nd place, 64.1 percentage points behind at 12.5% Share of Search.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide decreased from 77.5% to 76.6%.
- Across the 11 months ending August 2026, EA Sports FC’s estimated Share of Search among game publishers worldwide increased from 8.5% to 12.5%.
- Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide decreased from 5.7% to 4.6%.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide decreased from 5.7% to 2.5%.
- Across the 11 months ending August 2026, Take-Two’s estimated Share of Search among game publishers worldwide increased from 0.93% to 1.7%.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide peaked at 81.1% in March 2026 and was lowest at 66.2% in January 2026.
- Across the 11 months ending August 2026, EA Sports FC’s estimated Share of Search among game publishers worldwide peaked at 17.4% in July 2026 and was lowest at 6.7% in December 2025.
- Across the 11 months ending August 2026, Ubisoft’s estimated Share of Search among game publishers worldwide peaked at 19.8% in January 2026 and was lowest at 4.6% in August 2026.
- Across the 11 months ending August 2026, Activision Blizzard’s estimated Share of Search among game publishers worldwide peaked at 5.7% in October 2025 and was lowest at 2.3% in July 2026.
- Across the 11 months ending August 2026, Square Enix’s estimated Share of Search among game publishers worldwide peaked at 2.5% in December 2025 and was lowest at 1.5% in January 2026.
- Across the 11 months ending August 2026, Ubisoft rose from 4th to 3rd among game publishers worldwide.
- Across the 11 months ending August 2026, Activision Blizzard fell from 3rd to 4th among game publishers worldwide.
- Across the 11 months ending August 2026, Square Enix held steady: its estimated Share of Search among game publishers worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [The Legend of Zelda vs EA Sports FC: compare search popularity](/demand/global-en/compare/ea-sports-fc-vs-the-legend-of-zelda): 76.6% against 12.5% Share of Search.
- [The Legend of Zelda vs Ubisoft: compare search popularity](/demand/global-en/compare/the-legend-of-zelda-vs-ubisoft): 76.6% against 4.6% Share of Search.
- [The Legend of Zelda vs Activision Blizzard: compare search popularity](/demand/global-en/compare/activision-blizzard-vs-the-legend-of-zelda): 76.6% against 2.5% Share of Search.
- [The Legend of Zelda vs Square Enix: compare search popularity](/demand/global-en/compare/square-enix-vs-the-legend-of-zelda): 76.6% against 2.1% Share of Search.
- [EA Sports FC vs Ubisoft: compare search popularity](/demand/global-en/compare/ea-sports-fc-vs-ubisoft): 12.5% against 4.6% Share of Search.
- [EA Sports FC vs Activision Blizzard: compare search popularity](/demand/global-en/compare/activision-blizzard-vs-ea-sports-fc): 12.5% against 2.5% Share of Search.
- [EA Sports FC vs Square Enix: compare search popularity](/demand/global-en/compare/ea-sports-fc-vs-square-enix): 12.5% against 2.1% Share of Search.
- [Ubisoft vs Activision Blizzard: compare search popularity](/demand/global-en/compare/activision-blizzard-vs-ubisoft): 4.6% against 2.5% Share of Search.
- [Ubisoft vs Square Enix: compare search popularity](/demand/global-en/compare/square-enix-vs-ubisoft): 4.6% against 2.1% Share of Search.
- [Activision Blizzard vs Square Enix: compare search popularity](/demand/global-en/compare/activision-blizzard-vs-square-enix): 2.5% against 2.1% Share of Search.

## How did search popularity change for game publishers worldwide in August 2026?

- In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.
- In August 2026, Take-Two gained estimated Share of Search among game publishers worldwide, from 1% to 1.7%.
- In August 2026, EA Sports FC lost estimated Share of Search among game publishers worldwide, from 17.4% to 12.5%.
- In August 2026, Ubisoft lost estimated Share of Search among game publishers worldwide, from 6.4% to 4.6%.
- Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for Activision Blizzard worldwide fell 55.2% over 11 measured months, from 49.5K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The Legend of Zelda | 76.6% | 673K | +22.4% | Nintendo |
| 2 | EA Sports FC | 12.5% | 110K | -18.5% | Electronic Arts |
| 3 | Ubisoft | 4.6% | 40.5K | -18.2% | Ubisoft |
| 4 | Activision Blizzard | 2.5% | 22.2K | +22.7% | Activision Blizzard |
| 5 | Square Enix | 2.1% | 18.1K | +22.3% | Square Enix |
| 6 | Take-Two | 1.7% | 14.8K | +82.7% | Take-Two |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | The Legend of Zelda | 673K | 77.5% | 1 |
| Oct 2025 | EA Sports FC | 74K | 8.5% | 2 |
| Oct 2025 | Activision Blizzard | 49.5K | 5.7% | 3 |
| Oct 2025 | Ubisoft | 49.5K | 5.7% | 4 |
| Oct 2025 | Square Enix | 14.8K | 1.7% | 5 |
| Oct 2025 | Take-Two | 8.1K | 0.93% | 6 |
| Nov 2025 | The Legend of Zelda | 673K | 79.3% | 1 |
| Nov 2025 | EA Sports FC | 60.5K | 7.1% | 2 |
| Nov 2025 | Ubisoft | 60.5K | 7.1% | 3 |
| Nov 2025 | Activision Blizzard | 27.1K | 3.2% | 4 |
| Nov 2025 | Square Enix | 18.1K | 2.1% | 5 |
| Nov 2025 | Take-Two | 9.9K | 1.2% | 6 |
| Dec 2025 | The Legend of Zelda | 673K | 74.8% | 1 |
| Dec 2025 | Ubisoft | 110K | 12.2% | 2 |
| Dec 2025 | EA Sports FC | 60.5K | 6.7% | 3 |
| Dec 2025 | Activision Blizzard | 27.1K | 3% | 4 |
| Dec 2025 | Square Enix | 22.2K | 2.5% | 5 |
| Dec 2025 | Take-Two | 6.6K | 0.73% | 6 |
| Jan 2026 | The Legend of Zelda | 673K | 66.2% | 1 |
| Jan 2026 | Ubisoft | 201K | 19.8% | 2 |
| Jan 2026 | EA Sports FC | 90.5K | 8.9% | 3 |
| Jan 2026 | Activision Blizzard | 27.1K | 2.7% | 4 |
| Jan 2026 | Square Enix | 14.8K | 1.5% | 5 |
| Jan 2026 | Take-Two | 9.9K | 0.97% | 6 |
| Feb 2026 | The Legend of Zelda | 550K | 74.1% | 1 |
| Feb 2026 | EA Sports FC | 90.5K | 12.2% | 2 |
| Feb 2026 | Ubisoft | 49.5K | 6.7% | 3 |
| Feb 2026 | Activision Blizzard | 27.1K | 3.7% | 4 |
| Feb 2026 | Square Enix | 14.8K | 2% | 5 |
| Feb 2026 | Take-Two | 9.9K | 1.3% | 6 |
| Mar 2026 | The Legend of Zelda | 673K | 81.1% | 1 |
| Mar 2026 | EA Sports FC | 60.5K | 7.3% | 2 |
| Mar 2026 | Ubisoft | 49.5K | 6% | 3 |
| Mar 2026 | Activision Blizzard | 22.2K | 2.7% | 4 |
| Mar 2026 | Square Enix | 18.1K | 2.2% | 5 |
| Mar 2026 | Take-Two | 6.6K | 0.8% | 6 |
| Apr 2026 | The Legend of Zelda | 673K | 79.7% | 1 |
| Apr 2026 | EA Sports FC | 74K | 8.8% | 2 |
| Apr 2026 | Ubisoft | 49.5K | 5.9% | 3 |
| Apr 2026 | Activision Blizzard | 22.2K | 2.6% | 4 |
| Apr 2026 | Square Enix | 18.1K | 2.1% | 5 |
| Apr 2026 | Take-Two | 8.1K | 0.96% | 6 |
| May 2026 | The Legend of Zelda | 673K | 77.8% | 1 |
| May 2026 | EA Sports FC | 90.5K | 10.5% | 2 |
| May 2026 | Ubisoft | 49.5K | 5.7% | 3 |
| May 2026 | Activision Blizzard | 22.2K | 2.6% | 4 |
| May 2026 | Square Enix | 18.1K | 2.1% | 5 |
| May 2026 | Take-Two | 12.1K | 1.4% | 6 |
| Jun 2026 | The Legend of Zelda | 673K | 74.8% | 1 |
| Jun 2026 | EA Sports FC | 110K | 12.2% | 2 |
| Jun 2026 | Ubisoft | 60.5K | 6.7% | 3 |
| Jun 2026 | Activision Blizzard | 22.2K | 2.5% | 4 |
| Jun 2026 | Square Enix | 22.2K | 2.5% | 5 |
| Jun 2026 | Take-Two | 12.1K | 1.3% | 6 |
| Jul 2026 | The Legend of Zelda | 550K | 70.9% | 1 |
| Jul 2026 | EA Sports FC | 135K | 17.4% | 2 |
| Jul 2026 | Ubisoft | 49.5K | 6.4% | 3 |
| Jul 2026 | Activision Blizzard | 18.1K | 2.3% | 4 |
| Jul 2026 | Square Enix | 14.8K | 1.9% | 5 |
| Jul 2026 | Take-Two | 8.1K | 1% | 6 |
| Aug 2026 | The Legend of Zelda | 673K | 76.6% | 1 |
| Aug 2026 | EA Sports FC | 110K | 12.5% | 2 |
| Aug 2026 | Ubisoft | 40.5K | 4.6% | 3 |
| Aug 2026 | Activision Blizzard | 22.2K | 2.5% | 4 |
| Aug 2026 | Square Enix | 18.1K | 2.1% | 5 |
| Aug 2026 | Take-Two | 14.8K | 1.7% | 6 |
| Sep 2026 | Activision Blizzard | — | — | — |
| Sep 2026 | EA Sports FC | — | — | — |
| Sep 2026 | Square Enix | — | — | — |
| Sep 2026 | Take-Two | — | — | — |
| Sep 2026 | The Legend of Zelda | — | — | — |
| Sep 2026 | Ubisoft | — | — | — |

## What is being compared

- **Activision Blizzard**: Measured on the search term “activision blizzard”.
- **EA Sports FC**: Measured on the search term “ea sports fc”.
- **Square Enix**: Measured on the search term “square enix games”.
- **Take-Two**: Measured on the search term “take two games”.
- **The Legend of Zelda**: Measured on the search term “zelda”.
- **Ubisoft**: Measured on the search term “ubisoft games”.

- [Activision Blizzard](/demand/global-en/brands/activision-blizzard)
- [EA Sports FC](/demand/global-en/brands/ea-sports-fc)
- [Square Enix](/demand/global-en/brands/square-enix)
- [Take-Two](/demand/global-en/brands/take-two)
- [The Legend of Zelda](/demand/global-en/brands/the-legend-of-zelda)
- [Ubisoft](/demand/global-en/brands/ubisoft)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among game publishers worldwide?

In August 2026, The Legend of Zelda was the most searched among game publishers worldwide, with an estimated 673K branded searches and 76.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Game publishers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/game-publishers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/game-publishers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.