---
title: "Game controller brands: Which are searched most?"
description: "Compare the gamepads and controllers people buy for consoles, PCs and phones. Share of Search among PlayStation, Xbox, 8BitDo, GameSir, SCUF, Backbone, PowerA, Razer, GuliKit, Turtle Beach, Nacon and HORI, the game controller brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/game-controller-brands"
publisher: "Brandwave"
---

# Game controller brands: Which are searched most?

Compare the gamepads and controllers people buy for consoles, PCs and phones. Share of Search among PlayStation, Xbox, 8BitDo, GameSir, SCUF, Backbone, PowerA, Razer, GuliKit, Turtle Beach, Nacon and HORI, the game controller brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Game controller brands
- **Market**: Global
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: PlayStation, 48.8%

## Which brand is most popular in search among game controller brands worldwide?

- In September 2026, PlayStation was the most searched among game controller brands worldwide, with an estimated 1.7M branded searches, 48.8% of all searches for the 12 we track.
- Xbox is in 2nd place, 28.3 percentage points behind at 20.5%.
- Across the 12 months ending September 2026, PlayStation’s share of searches among game controller brands worldwide increased from 45.4% to 48.8%.
- Across the 12 months ending September 2026, Xbox’s share of searches among game controller brands worldwide decreased from 26.1% to 20.5%.
- Across the 12 months ending September 2026, 8BitDo’s share of searches among game controller brands worldwide increased from 9% to 10.3%.
- Across the 12 months ending September 2026, GameSir’s share of searches among game controller brands worldwide increased from 7.3% to 10.3%.
- Across the 12 months ending September 2026, SCUF’s share of searches among game controller brands worldwide decreased from 7.6% to 6.3%.
- Across the 12 months ending September 2026, PlayStation’s share of searches among game controller brands worldwide peaked at 48.8% in September 2026 and was lowest at 37.9% in May 2026.
- Across the 12 months ending September 2026, Xbox’s share of searches among game controller brands worldwide peaked at 29.2% in December 2025 and was lowest at 20.5% in September 2026.
- Across the 12 months ending September 2026, 8BitDo’s share of searches among game controller brands worldwide peaked at 11.6% in January 2026 and was lowest at 7.1% in December 2025.
- Across the 12 months ending September 2026, GameSir’s share of searches among game controller brands worldwide peaked at 10.8% in August 2026 and was lowest at 5.4% in November 2025.
- Across the 12 months ending September 2026, SCUF’s share of searches among game controller brands worldwide peaked at 8.1% in May 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, GameSir rose from 5th to 4th among game controller brands worldwide.
- Across the 12 months ending September 2026, SCUF fell from 4th to 5th among game controller brands worldwide.
- Across the 12 months ending September 2026, Backbone, PowerA, Razer, GuliKit, Turtle Beach, Nacon and HORI held steady: their share of searches among game controller brands worldwide each moved less than 0.5 percentage points.

## Top game controller brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Xbox appeared every time. Xbox and 8BitDo tied as the most recommended. GameSir was third. SCUF, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Xbox | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| 8BitDo | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| GameSir | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| PlayStation | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Razer | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| SCUF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Backbone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| PowerA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GuliKit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Turtle Beach | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |
| Nacon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| HORI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about game controller brands

- Asked ChatGPT "What's the best controller for PC gaming?": 1. Xbox, 2. 8BitDo, 3. PlayStation, 4. Razer
- Asked ChatGPT "Which game controller should I buy?": 1. Xbox, 2. PlayStation, 3. GameSir
- Asked ChatGPT "What are the best third-party controllers?": 1. Xbox, 2. PlayStation, 3. GameSir, 4. 8BitDo, 5. Razer, 6. Turtle Beach
- Searched Google, AI Overview "game controller": 1. 8BitDo, 2. GameSir, 3. PlayStation, 4. Xbox
- Searched Google, AI Overview "best pc controller": 1. GameSir, 2. 8BitDo, 3. Razer, 4. Xbox

Not named in any answer: SCUF, Backbone, PowerA, GuliKit, Nacon and HORI.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [PlayStation vs Xbox: compare search popularity](/demand/global-en/compare/playstation-vs-xbox): 48.8% against 20.5% Share of Search.
- [PlayStation vs 8BitDo: compare search popularity](/demand/global-en/compare/8bitdo-vs-playstation): 48.8% against 10.3% Share of Search.
- [PlayStation vs GameSir: compare search popularity](/demand/global-en/compare/gamesir-vs-playstation): 48.8% against 10.3% Share of Search.
- [PlayStation vs SCUF: compare search popularity](/demand/global-en/compare/playstation-vs-scuf): 48.8% against 6.3% Share of Search.
- [Xbox vs 8BitDo: compare search popularity](/demand/global-en/compare/8bitdo-vs-xbox): 20.5% against 10.3% Share of Search.
- [Xbox vs GameSir: compare search popularity](/demand/global-en/compare/gamesir-vs-xbox): 20.5% against 10.3% Share of Search.
- [Xbox vs SCUF: compare search popularity](/demand/global-en/compare/scuf-vs-xbox): 20.5% against 6.3% Share of Search.
- [8BitDo vs GameSir: compare search popularity](/demand/global-en/compare/8bitdo-vs-gamesir): 10.3% Share of Search each.
- [8BitDo vs SCUF: compare search popularity](/demand/global-en/compare/8bitdo-vs-scuf): 10.3% against 6.3% Share of Search.
- [GameSir vs SCUF: compare search popularity](/demand/global-en/compare/gamesir-vs-scuf): 10.3% against 6.3% Share of Search.

## How did search popularity change for game controller brands worldwide in September 2026?

- In September 2026, PlayStation gained share of searches among game controller brands worldwide, from 41.8% to 48.8%.
- In September 2026, Xbox lost share of searches among game controller brands worldwide, from 25.7% to 20.5%.
- In September 2026, 8BitDo lost share of searches among game controller brands worldwide, from 10.8% to 10.3%.
- In September 2026, GameSir lost share of searches among game controller brands worldwide, from 10.8% to 10.3%.
- Estimated monthly branded searches for Turtle Beach worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
- Estimated monthly branded searches for GuliKit worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
- Estimated monthly branded searches for Backbone worldwide fell 18.2% over 12 measured months, from 51.2K to 41.9K in September 2026.
- Estimated monthly branded searches for PowerA worldwide fell 18.1% over 12 measured months, from 37K to 30.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | PlayStation | 48.8% | 1.7M | +22.9% | Sony |
| 2 | Xbox | 20.5% | 734K | -16.1% | Microsoft |
| 3 | 8BitDo | 10.3% | 368K | 0.0% | 8BitDo |
| 4 | GameSir | 10.3% | 368K | 0.0% | GameSir |
| 5 | SCUF | 6.3% | 226K | 0.0% | Corsair |
| 6 | Backbone | 1.2% | 41.9K | 0.0% | Backbone |
| 7 | PowerA | 0.85% | 30.3K | 0.0% | PowerA |
| 8 | Razer | 0.64% | 22.9K | 0.0% | Razer |
| 9 | GuliKit | 0.51% | 18.1K | -18.5% | GuliKit |
| 10 | Turtle Beach | 0.34% | 12.1K | 0.0% | Turtle Beach |
| 11 | Nacon | 0.2% | 7K | 0.0% | Nacon |
| 12 | HORI | 0.08% | 2.9K | 0.0% | HORI |

PlayStation, Xbox and 2 other brands sell other things too, so only their searches that name this product count here, like “dualsense”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | PlayStation | 1.5M | 45.4% | 1 |
| Oct 2025 | Xbox | 874K | 26.1% | 2 |
| Oct 2025 | 8BitDo | 301K | 9% | 3 |
| Oct 2025 | SCUF | 256K | 7.6% | 4 |
| Oct 2025 | GameSir | 246K | 7.3% | 5 |
| Oct 2025 | Backbone | 51.2K | 1.5% | 6 |
| Oct 2025 | PowerA | 37K | 1.1% | 7 |
| Oct 2025 | Razer | 26.2K | 0.78% | 8 |
| Oct 2025 | GuliKit | 22.2K | 0.66% | 9 |
| Oct 2025 | Turtle Beach | 9.9K | 0.3% | 10 |
| Oct 2025 | Nacon | 7K | 0.21% | 11 |
| Oct 2025 | HORI | 2.9K | 0.09% | 12 |
| Nov 2025 | PlayStation | 2.1M | 46.7% | 1 |
| Nov 2025 | Xbox | 1.3M | 28.5% | 2 |
| Nov 2025 | 8BitDo | 368K | 8.1% | 3 |
| Nov 2025 | SCUF | 336K | 7.4% | 4 |
| Nov 2025 | GameSir | 246K | 5.4% | 5 |
| Nov 2025 | Backbone | 67.6K | 1.5% | 6 |
| Nov 2025 | PowerA | 37K | 0.81% | 7 |
| Nov 2025 | Razer | 28K | 0.61% | 8 |
| Nov 2025 | GuliKit | 22.2K | 0.49% | 9 |
| Nov 2025 | Turtle Beach | 12.1K | 0.27% | 10 |
| Nov 2025 | Nacon | 8.5K | 0.19% | 11 |
| Nov 2025 | HORI | 2.9K | 0.06% | 12 |
| Dec 2025 | PlayStation | 2.5M | 48.7% | 1 |
| Dec 2025 | Xbox | 1.5M | 29.2% | 2 |
| Dec 2025 | 8BitDo | 368K | 7.1% | 3 |
| Dec 2025 | GameSir | 301K | 5.8% | 4 |
| Dec 2025 | SCUF | 275K | 5.3% | 5 |
| Dec 2025 | Backbone | 87.6K | 1.7% | 6 |
| Dec 2025 | PowerA | 39.2K | 0.75% | 7 |
| Dec 2025 | Razer | 32.1K | 0.62% | 8 |
| Dec 2025 | GuliKit | 22.2K | 0.43% | 9 |
| Dec 2025 | Turtle Beach | 14.8K | 0.28% | 10 |
| Dec 2025 | Nacon | 8.5K | 0.16% | 11 |
| Dec 2025 | HORI | 2.9K | 0.06% | 12 |
| Jan 2026 | PlayStation | 1.7M | 45.1% | 1 |
| Jan 2026 | Xbox | 988K | 25.5% | 2 |
| Jan 2026 | 8BitDo | 450K | 11.6% | 3 |
| Jan 2026 | GameSir | 301K | 7.8% | 4 |
| Jan 2026 | SCUF | 226K | 5.8% | 5 |
| Jan 2026 | Backbone | 51.2K | 1.3% | 6 |
| Jan 2026 | PowerA | 37K | 0.96% | 7 |
| Jan 2026 | Razer | 28K | 0.72% | 8 |
| Jan 2026 | GuliKit | 22.2K | 0.57% | 9 |
| Jan 2026 | Turtle Beach | 9.9K | 0.26% | 10 |
| Jan 2026 | Nacon | 7.3K | 0.19% | 11 |
| Jan 2026 | HORI | 2.9K | 0.07% | 12 |
| Feb 2026 | PlayStation | 1.2M | 40.8% | 1 |
| Feb 2026 | Xbox | 838K | 28.5% | 2 |
| Feb 2026 | 8BitDo | 301K | 10.2% | 3 |
| Feb 2026 | GameSir | 246K | 8.4% | 4 |
| Feb 2026 | SCUF | 226K | 7.7% | 5 |
| Feb 2026 | Backbone | 41.9K | 1.4% | 6 |
| Feb 2026 | PowerA | 30.3K | 1% | 7 |
| Feb 2026 | Razer | 21.4K | 0.73% | 8 |
| Feb 2026 | GuliKit | 18.1K | 0.62% | 9 |
| Feb 2026 | Turtle Beach | 8.1K | 0.28% | 10 |
| Feb 2026 | Nacon | 7K | 0.24% | 11 |
| Feb 2026 | HORI | 2.4K | 0.08% | 12 |
| Mar 2026 | PlayStation | 1.4M | 44.4% | 1 |
| Mar 2026 | Xbox | 838K | 26.2% | 2 |
| Mar 2026 | 8BitDo | 301K | 9.4% | 3 |
| Mar 2026 | GameSir | 301K | 9.4% | 4 |
| Mar 2026 | SCUF | 201K | 6.3% | 5 |
| Mar 2026 | Backbone | 41.9K | 1.3% | 6 |
| Mar 2026 | PowerA | 32.1K | 1% | 7 |
| Mar 2026 | Razer | 24.7K | 0.77% | 8 |
| Mar 2026 | GuliKit | 22.2K | 0.69% | 9 |
| Mar 2026 | Turtle Beach | 8.1K | 0.25% | 10 |
| Mar 2026 | Nacon | 7K | 0.22% | 11 |
| Mar 2026 | HORI | 2.4K | 0.08% | 12 |
| Apr 2026 | PlayStation | 1.2M | 43.6% | 1 |
| Apr 2026 | Xbox | 715K | 26% | 2 |
| Apr 2026 | 8BitDo | 301K | 10.9% | 3 |
| Apr 2026 | GameSir | 246K | 8.9% | 4 |
| Apr 2026 | SCUF | 165K | 6% | 5 |
| Apr 2026 | Backbone | 41.9K | 1.5% | 6 |
| Apr 2026 | PowerA | 26.2K | 0.95% | 7 |
| Apr 2026 | Razer | 21.4K | 0.78% | 8 |
| Apr 2026 | GuliKit | 18.1K | 0.66% | 9 |
| Apr 2026 | Turtle Beach | 8.1K | 0.29% | 10 |
| Apr 2026 | Nacon | 6K | 0.22% | 11 |
| Apr 2026 | HORI | 2.4K | 0.09% | 12 |
| May 2026 | PlayStation | 1.2M | 37.9% | 1 |
| May 2026 | Xbox | 919K | 29% | 2 |
| May 2026 | 8BitDo | 368K | 11.6% | 3 |
| May 2026 | GameSir | 301K | 9.5% | 4 |
| May 2026 | SCUF | 256K | 8.1% | 5 |
| May 2026 | Backbone | 37K | 1.2% | 6 |
| May 2026 | PowerA | 26.2K | 0.83% | 7 |
| May 2026 | Razer | 22.9K | 0.72% | 8 |
| May 2026 | GuliKit | 22.2K | 0.7% | 9 |
| May 2026 | Turtle Beach | 8.1K | 0.26% | 10 |
| May 2026 | Nacon | 7.3K | 0.23% | 11 |
| May 2026 | HORI | 2.4K | 0.08% | 12 |
| Jun 2026 | PlayStation | 1.5M | 43.2% | 1 |
| Jun 2026 | Xbox | 974K | 28.7% | 2 |
| Jun 2026 | 8BitDo | 301K | 8.9% | 3 |
| Jun 2026 | GameSir | 301K | 8.9% | 4 |
| Jun 2026 | SCUF | 226K | 6.6% | 5 |
| Jun 2026 | Backbone | 37K | 1.1% | 6 |
| Jun 2026 | PowerA | 30.3K | 0.89% | 7 |
| Jun 2026 | GuliKit | 22.2K | 0.65% | 8 |
| Jun 2026 | Razer | 20.2K | 0.59% | 9 |
| Jun 2026 | Turtle Beach | 9.9K | 0.29% | 10 |
| Jun 2026 | Nacon | 6K | 0.18% | 11 |
| Jun 2026 | HORI | 2.4K | 0.07% | 12 |
| Jul 2026 | PlayStation | 1.4M | 42.8% | 1 |
| Jul 2026 | Xbox | 919K | 27.7% | 2 |
| Jul 2026 | 8BitDo | 301K | 9.1% | 3 |
| Jul 2026 | GameSir | 301K | 9.1% | 4 |
| Jul 2026 | SCUF | 245K | 7.4% | 5 |
| Jul 2026 | Backbone | 41.9K | 1.3% | 6 |
| Jul 2026 | PowerA | 30.3K | 0.91% | 7 |
| Jul 2026 | Razer | 22.9K | 0.69% | 8 |
| Jul 2026 | GuliKit | 18.1K | 0.55% | 9 |
| Jul 2026 | Turtle Beach | 9.9K | 0.3% | 10 |
| Jul 2026 | Nacon | 6K | 0.18% | 11 |
| Jul 2026 | HORI | 2.9K | 0.09% | 12 |
| Aug 2026 | PlayStation | 1.4M | 41.8% | 1 |
| Aug 2026 | Xbox | 874K | 25.7% | 2 |
| Aug 2026 | 8BitDo | 368K | 10.8% | 3 |
| Aug 2026 | GameSir | 368K | 10.8% | 4 |
| Aug 2026 | SCUF | 226K | 6.6% | 5 |
| Aug 2026 | Backbone | 41.9K | 1.2% | 6 |
| Aug 2026 | PowerA | 30.3K | 0.89% | 7 |
| Aug 2026 | Razer | 22.9K | 0.67% | 8 |
| Aug 2026 | GuliKit | 22.2K | 0.65% | 9 |
| Aug 2026 | Turtle Beach | 12.1K | 0.36% | 10 |
| Aug 2026 | Nacon | 7K | 0.21% | 11 |
| Aug 2026 | HORI | 2.9K | 0.09% | 12 |
| Sep 2026 | PlayStation | 1.7M | 48.8% | 1 |
| Sep 2026 | Xbox | 734K | 20.5% | 2 |
| Sep 2026 | 8BitDo | 368K | 10.3% | 3 |
| Sep 2026 | GameSir | 368K | 10.3% | 4 |
| Sep 2026 | SCUF | 226K | 6.3% | 5 |
| Sep 2026 | Backbone | 41.9K | 1.2% | 6 |
| Sep 2026 | PowerA | 30.3K | 0.85% | 7 |
| Sep 2026 | Razer | 22.9K | 0.64% | 8 |
| Sep 2026 | GuliKit | 18.1K | 0.51% | 9 |
| Sep 2026 | Turtle Beach | 12.1K | 0.34% | 10 |
| Sep 2026 | Nacon | 7K | 0.2% | 11 |
| Sep 2026 | HORI | 2.9K | 0.08% | 12 |

## What is being compared

- **8BitDo**: Measured on the search term “8bitdo”.
- **Backbone**: Measured on the search terms “backbone controller” and “backbone one”, summed into one figure.
- **GameSir**: Measured on the search term “gamesir”.
- **GuliKit**: Measured on the search term “gulikit”.
- **HORI**: Measured on the search term “hori controller”.
- **Nacon**: Measured on the search terms “nacon controller” and “nacon revolution”, summed into one figure.
- **PlayStation**: Measured on the search terms “dualsense” and “ps5 controller”, summed into one figure.
- **PowerA**: Measured on the search terms “powera” and “powera controller”, summed into one figure.
- **Razer**: Measured on the search terms “razer kishi” and “razer wolverine”, summed into one figure.
- **SCUF**: Measured on the search terms “scuf” and “scuf controller”, summed into one figure.
- **Turtle Beach**: Measured on the search term “turtle beach controller”.
- **Xbox**: Measured on the search terms “xbox controller” and “xbox wireless controller”, summed into one figure.

- [8BitDo](/demand/global-en/brands/8bitdo)
- [Backbone](/demand/global-en/brands/backbone)
- [GameSir](/demand/global-en/brands/gamesir)
- [GuliKit](/demand/global-en/brands/gulikit)
- [HORI](/demand/global-en/brands/hori)
- [Nacon](/demand/global-en/brands/nacon)
- [PlayStation](/demand/global-en/brands/playstation)
- [PowerA](/demand/global-en/brands/powera)
- [Razer](/demand/global-en/brands/razer)
- [SCUF](/demand/global-en/brands/scuf)
- [Turtle Beach](/demand/global-en/brands/turtle-beach)
- [Xbox](/demand/global-en/brands/xbox)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among game controller brands worldwide?

In September 2026, PlayStation was the most searched among game controller brands worldwide, with an estimated 1.7M branded searches, 48.8% of all searches for the 12 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Game controller brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/game-controller-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/game-controller-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.