---
title: "Furniture paint brands: Which are searched most?"
description: "Compare the furniture paint brands shoppers choose between. Share of Search among Farrow & Ball, Chalk Paint, Autentico, Annie Sloan, Frenchic and Zinsser, the furniture paint brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/furniture-paint-brands"
publisher: "Brandwave"
---

# Furniture paint brands: Which are searched most?

Compare the furniture paint brands shoppers choose between. Share of Search among Farrow & Ball, Chalk Paint, Autentico, Annie Sloan, Frenchic and Zinsser, the furniture paint brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Furniture paint brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Farrow & Ball, 58.3%

## Which brand is most popular in search among furniture paint brands worldwide?

- In August 2026, Farrow & Ball was the most searched among furniture paint brands worldwide, with an estimated 256K branded searches and 58.3% estimated Share of Search within this set.
- Chalk Paint is in 2nd place, 37.7 percentage points behind at 20.6% Share of Search.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among furniture paint brands worldwide decreased from 63.4% to 58.3%.
- Across the 11 months ending August 2026, Chalk Paint’s estimated Share of Search among furniture paint brands worldwide increased from 18.2% to 20.6%.
- Across the 11 months ending August 2026, Autentico’s estimated Share of Search among furniture paint brands worldwide increased from 8.1% to 9.2%.
- Across the 11 months ending August 2026, Annie Sloan’s estimated Share of Search among furniture paint brands worldwide increased from 7.9% to 8.4%.
- Across the 11 months ending August 2026, Frenchic’s estimated Share of Search among furniture paint brands worldwide increased from 2.4% to 3.4%.
- Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among furniture paint brands worldwide peaked at 67% in February 2026 and was lowest at 53.4% in June 2026.
- Across the 11 months ending August 2026, Chalk Paint’s estimated Share of Search among furniture paint brands worldwide peaked at 22.9% in June 2026 and was lowest at 15.6% in January 2026.
- Across the 11 months ending August 2026, Autentico’s estimated Share of Search among furniture paint brands worldwide peaked at 9.8% in December 2025 and was lowest at 7% in January 2026.
- Across the 11 months ending August 2026, Annie Sloan’s estimated Share of Search among furniture paint brands worldwide peaked at 12.8% in June 2026 and was lowest at 7.3% in November 2025.
- Across the 11 months ending August 2026, Frenchic’s estimated Share of Search among furniture paint brands worldwide peaked at 3.4% in August 2026 and was lowest at 2% in March 2026.
- Across the 11 months ending August 2026, Zinsser held steady: its estimated Share of Search among furniture paint brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Farrow & Ball vs Chalk Paint: compare search popularity](/demand/global-en/compare/chalk-paint-vs-farrow-ball): 58.3% against 20.6% Share of Search.
- [Farrow & Ball vs Autentico: compare search popularity](/demand/global-en/compare/autentico-vs-farrow-ball): 58.3% against 9.2% Share of Search.
- [Farrow & Ball vs Annie Sloan: compare search popularity](/demand/global-en/compare/annie-sloan-vs-farrow-ball): 58.3% against 8.4% Share of Search.
- [Farrow & Ball vs Frenchic: compare search popularity](/demand/global-en/compare/farrow-ball-vs-frenchic): 58.3% against 3.4% Share of Search.
- [Chalk Paint vs Autentico: compare search popularity](/demand/global-en/compare/autentico-vs-chalk-paint): 20.6% against 9.2% Share of Search.
- [Chalk Paint vs Annie Sloan: compare search popularity](/demand/global-en/compare/annie-sloan-vs-chalk-paint): 20.6% against 8.4% Share of Search.
- [Chalk Paint vs Frenchic: compare search popularity](/demand/global-en/compare/chalk-paint-vs-frenchic): 20.6% against 3.4% Share of Search.
- [Autentico vs Annie Sloan: compare search popularity](/demand/global-en/compare/annie-sloan-vs-autentico): 9.2% against 8.4% Share of Search.
- [Autentico vs Frenchic: compare search popularity](/demand/global-en/compare/autentico-vs-frenchic): 9.2% against 3.4% Share of Search.
- [Annie Sloan vs Frenchic: compare search popularity](/demand/global-en/compare/annie-sloan-vs-frenchic): 8.4% against 3.4% Share of Search.

## How did search popularity change for furniture paint brands worldwide in August 2026?

- In August 2026, Autentico overtook Annie Sloan to rank 3rd among furniture paint brands worldwide, at 9.2%.
- In August 2026, Frenchic gained estimated Share of Search among furniture paint brands worldwide, from 2.3% to 3.4%.
- In August 2026, Annie Sloan lost estimated Share of Search among furniture paint brands worldwide, from 9.9% to 8.4%.
- In August 2026, Farrow & Ball lost estimated Share of Search among furniture paint brands worldwide, from 59.2% to 58.3%.
- Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Farrow & Ball | 58.3% | 256K | 0.0% | Farrow & Ball |
| 2 | Chalk Paint | 20.6% | 90.5K | 0.0% | Chalk Paint |
| 3 | Autentico | 9.2% | 40.5K | +22.4% | Autentico |
| 4 | Annie Sloan | 8.4% | 37K | -14.0% | Annie Sloan |
| 5 | Frenchic | 3.4% | 14.8K | +49.5% | Frenchic |
| 6 | Zinsser | <0.01% | 10 | 0.0% | Rust-Oleum |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farrow & Ball | 316K | 63.4% | 1 |
| Oct 2025 | Chalk Paint | 90.5K | 18.2% | 2 |
| Oct 2025 | Autentico | 40.5K | 8.1% | 3 |
| Oct 2025 | Annie Sloan | 39.2K | 7.9% | 4 |
| Oct 2025 | Frenchic | 12.1K | 2.4% | 5 |
| Oct 2025 | Zinsser | 20 | <0.01% | 6 |
| Nov 2025 | Farrow & Ball | 313K | 66.4% | 1 |
| Nov 2025 | Chalk Paint | 74K | 15.7% | 2 |
| Nov 2025 | Autentico | 40.5K | 8.6% | 3 |
| Nov 2025 | Annie Sloan | 34.3K | 7.3% | 4 |
| Nov 2025 | Frenchic | 9.9K | 2.1% | 5 |
| Nov 2025 | Zinsser | 20 | <0.01% | 6 |
| Dec 2025 | Farrow & Ball | 211K | 62.2% | 1 |
| Dec 2025 | Chalk Paint | 60.5K | 17.9% | 2 |
| Dec 2025 | Autentico | 33.1K | 9.8% | 3 |
| Dec 2025 | Annie Sloan | 26.2K | 7.7% | 4 |
| Dec 2025 | Frenchic | 8.1K | 2.4% | 5 |
| Dec 2025 | Zinsser | 10 | <0.01% | 6 |
| Jan 2026 | Farrow & Ball | 313K | 65.9% | 1 |
| Jan 2026 | Chalk Paint | 74K | 15.6% | 2 |
| Jan 2026 | Annie Sloan | 43K | 9% | 3 |
| Jan 2026 | Autentico | 33.1K | 7% | 4 |
| Jan 2026 | Frenchic | 12.1K | 2.5% | 5 |
| Jan 2026 | Zinsser | 20 | <0.01% | 6 |
| Feb 2026 | Farrow & Ball | 313K | 67% | 1 |
| Feb 2026 | Chalk Paint | 74K | 15.8% | 2 |
| Feb 2026 | Annie Sloan | 37K | 7.9% | 3 |
| Feb 2026 | Autentico | 33.1K | 7.1% | 4 |
| Feb 2026 | Frenchic | 9.9K | 2.1% | 5 |
| Feb 2026 | Zinsser | 20 | <0.01% | 6 |
| Mar 2026 | Farrow & Ball | 313K | 62.1% | 1 |
| Mar 2026 | Chalk Paint | 90.5K | 17.9% | 2 |
| Mar 2026 | Annie Sloan | 50.4K | 10% | 3 |
| Mar 2026 | Autentico | 40.5K | 8% | 4 |
| Mar 2026 | Frenchic | 9.9K | 2% | 5 |
| Mar 2026 | Zinsser | 20 | <0.01% | 6 |
| Apr 2026 | Farrow & Ball | 258K | 59.1% | 1 |
| Apr 2026 | Chalk Paint | 90.5K | 20.7% | 2 |
| Apr 2026 | Annie Sloan | 43K | 9.8% | 3 |
| Apr 2026 | Autentico | 33.1K | 7.6% | 4 |
| Apr 2026 | Frenchic | 12.1K | 2.8% | 5 |
| Apr 2026 | Zinsser | 20 | <0.01% | 6 |
| May 2026 | Farrow & Ball | 256K | 57.2% | 1 |
| May 2026 | Chalk Paint | 90.5K | 20.2% | 2 |
| May 2026 | Annie Sloan | 50.4K | 11.3% | 3 |
| May 2026 | Autentico | 40.5K | 9.1% | 4 |
| May 2026 | Frenchic | 9.9K | 2.2% | 5 |
| May 2026 | Zinsser | 30 | <0.01% | 6 |
| Jun 2026 | Farrow & Ball | 211K | 53.4% | 1 |
| Jun 2026 | Chalk Paint | 90.5K | 22.9% | 2 |
| Jun 2026 | Annie Sloan | 50.4K | 12.8% | 3 |
| Jun 2026 | Autentico | 33.1K | 8.4% | 4 |
| Jun 2026 | Frenchic | 9.9K | 2.5% | 5 |
| Jun 2026 | Zinsser | 40 | 0.01% | 6 |
| Jul 2026 | Farrow & Ball | 256K | 59.2% | 1 |
| Jul 2026 | Chalk Paint | 90.5K | 20.9% | 2 |
| Jul 2026 | Annie Sloan | 43K | 9.9% | 3 |
| Jul 2026 | Autentico | 33.1K | 7.7% | 4 |
| Jul 2026 | Frenchic | 9.9K | 2.3% | 5 |
| Jul 2026 | Zinsser | 10 | <0.01% | 6 |
| Aug 2026 | Farrow & Ball | 256K | 58.3% | 1 |
| Aug 2026 | Chalk Paint | 90.5K | 20.6% | 2 |
| Aug 2026 | Autentico | 40.5K | 9.2% | 3 |
| Aug 2026 | Annie Sloan | 37K | 8.4% | 4 |
| Aug 2026 | Frenchic | 14.8K | 3.4% | 5 |
| Aug 2026 | Zinsser | 10 | <0.01% | 6 |
| Sep 2026 | Annie Sloan | — | — | — |
| Sep 2026 | Autentico | — | — | — |
| Sep 2026 | Chalk Paint | — | — | — |
| Sep 2026 | Farrow & Ball | — | — | — |
| Sep 2026 | Frenchic | — | — | — |
| Sep 2026 | Zinsser | — | — | — |

## What is being compared

- **Annie Sloan**: Measured on the search terms “annie sloan” and “annie sloan chalk paint”, summed into one figure.
- **Autentico**: Measured on the search term “autentico”.
- **Chalk Paint**: Measured on the search term “chalk paint”.
- **Farrow & Ball**: Measured on the search terms “farrow and ball” and “farrow ball”, summed into one figure.
- **Frenchic**: Measured on the search term “frenchic”.
- **Zinsser**: Measured on the search term “zinsser nz”.

- [Annie Sloan](/demand/global-en/brands/annie-sloan)
- [Autentico](/demand/global-en/brands/autentico)
- [Chalk Paint](/demand/global-en/brands/chalk-paint)
- [Farrow & Ball](/demand/global-en/brands/farrow-ball)
- [Frenchic](/demand/global-en/brands/frenchic)
- [Zinsser](/demand/global-en/brands/zinsser)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among furniture paint brands worldwide?

In August 2026, Farrow & Ball was the most searched among furniture paint brands worldwide, with an estimated 256K branded searches and 58.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Furniture paint brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/furniture-paint-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/furniture-paint-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.