---
title: "Furniture brands: Which brands are most popular in search?"
description: "Compare the furniture brands people buy. Share of Search among IKEA, Harvey Norman, Freedom Furniture, Nick Scali and Mocka, the furniture brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/furniture-brands"
publisher: "Brandwave"
---

# Furniture brands: Which brands are most popular in search?

Compare the furniture brands people buy. Share of Search among IKEA, Harvey Norman, Freedom Furniture, Nick Scali and Mocka, the furniture brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Furniture brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: IKEA, 96.7%

## Which brand is most popular in search among furniture brands worldwide?

- In August 2026, IKEA was the most searched among furniture brands worldwide, with an estimated 55.6M branded searches and 96.7% estimated Share of Search within this set.
- Harvey Norman is in 2nd place, 94.1 percentage points behind at 2.6% Share of Search.
- Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture brands worldwide increased from 96.2% to 96.7%.
- Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture brands worldwide decreased from 3.2% to 2.6%.
- Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture brands worldwide peaked at 96.7% in August 2026 and was lowest at 94.5% in November 2025.
- Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.6% in August 2026.
- Across the 11 months ending August 2026, Freedom Furniture, Nick Scali and Mocka held steady: their estimated Share of Search among furniture brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [IKEA vs Harvey Norman: compare search popularity](/demand/global-en/compare/harvey-norman-vs-ikea): 96.7% against 2.6% Share of Search.

## How did search popularity change for furniture brands worldwide in August 2026?

- In August 2026, IKEA gained estimated Share of Search among furniture brands worldwide, from 96.1% to 96.7%.
- In August 2026, Harvey Norman lost estimated Share of Search among furniture brands worldwide, from 3.2% to 2.6%.
- Estimated monthly branded searches for Nick Scali worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
- Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | IKEA | 96.7% | 55.6M | +22.2% | IKEA New Zealand Limited |
| 2 | Harvey Norman | 2.6% | 1.5M | 0.0% | HARVEY NORMAN STORES (N.Z.) PTY LTD |
| 3 | Freedom Furniture | 0.29% | 165K | 0.0% | FREEDOM FURNITURE NEW ZEALAND LIMITED |
| 4 | Nick Scali | 0.23% | 135K | +22.7% | Nick Scali |
| 5 | Mocka | 0.13% | 74K | 0.0% | MOCKA LIMITED |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IKEA | 55.6M | 96.2% | 1 |
| Oct 2025 | Harvey Norman | 1.8M | 3.2% | 2 |
| Oct 2025 | Freedom Furniture | 201K | 0.35% | 3 |
| Oct 2025 | Nick Scali | 110K | 0.19% | 4 |
| Oct 2025 | Mocka | 74K | 0.13% | 5 |
| Nov 2025 | IKEA | 55.6M | 94.5% | 1 |
| Nov 2025 | Harvey Norman | 2.7M | 4.7% | 2 |
| Nov 2025 | Freedom Furniture | 246K | 0.42% | 3 |
| Nov 2025 | Nick Scali | 135K | 0.23% | 4 |
| Nov 2025 | Mocka | 90.5K | 0.15% | 5 |
| Dec 2025 | IKEA | 55.6M | 94.7% | 1 |
| Dec 2025 | Harvey Norman | 2.7M | 4.7% | 2 |
| Dec 2025 | Freedom Furniture | 201K | 0.34% | 3 |
| Dec 2025 | Nick Scali | 110K | 0.19% | 4 |
| Dec 2025 | Mocka | 74K | 0.13% | 5 |
| Jan 2026 | IKEA | 55.6M | 96.1% | 1 |
| Jan 2026 | Harvey Norman | 1.8M | 3.2% | 2 |
| Jan 2026 | Freedom Furniture | 201K | 0.35% | 3 |
| Jan 2026 | Nick Scali | 165K | 0.29% | 4 |
| Jan 2026 | Mocka | 74K | 0.13% | 5 |
| Feb 2026 | IKEA | 45.5M | 96.2% | 1 |
| Feb 2026 | Harvey Norman | 1.5M | 3.2% | 2 |
| Feb 2026 | Freedom Furniture | 135K | 0.29% | 3 |
| Feb 2026 | Nick Scali | 90.5K | 0.19% | 4 |
| Feb 2026 | Mocka | 60.5K | 0.13% | 5 |
| Mar 2026 | IKEA | 45.5M | 96.1% | 1 |
| Mar 2026 | Harvey Norman | 1.5M | 3.2% | 2 |
| Mar 2026 | Freedom Furniture | 165K | 0.35% | 3 |
| Mar 2026 | Nick Scali | 110K | 0.23% | 4 |
| Mar 2026 | Mocka | 60.5K | 0.13% | 5 |
| Apr 2026 | IKEA | 45.5M | 96.1% | 1 |
| Apr 2026 | Harvey Norman | 1.5M | 3.2% | 2 |
| Apr 2026 | Freedom Furniture | 165K | 0.35% | 3 |
| Apr 2026 | Nick Scali | 110K | 0.23% | 4 |
| Apr 2026 | Mocka | 60.5K | 0.13% | 5 |
| May 2026 | IKEA | 45.5M | 95.4% | 1 |
| May 2026 | Harvey Norman | 1.8M | 3.8% | 2 |
| May 2026 | Freedom Furniture | 201K | 0.42% | 3 |
| May 2026 | Nick Scali | 110K | 0.23% | 4 |
| May 2026 | Mocka | 74K | 0.16% | 5 |
| Jun 2026 | IKEA | 45.5M | 96% | 1 |
| Jun 2026 | Harvey Norman | 1.5M | 3.2% | 2 |
| Jun 2026 | Freedom Furniture | 201K | 0.42% | 3 |
| Jun 2026 | Nick Scali | 135K | 0.28% | 4 |
| Jun 2026 | Mocka | 74K | 0.16% | 5 |
| Jul 2026 | IKEA | 45.5M | 96.1% | 1 |
| Jul 2026 | Harvey Norman | 1.5M | 3.2% | 2 |
| Jul 2026 | Freedom Furniture | 165K | 0.35% | 3 |
| Jul 2026 | Nick Scali | 110K | 0.23% | 4 |
| Jul 2026 | Mocka | 74K | 0.16% | 5 |
| Aug 2026 | IKEA | 55.6M | 96.7% | 1 |
| Aug 2026 | Harvey Norman | 1.5M | 2.6% | 2 |
| Aug 2026 | Freedom Furniture | 165K | 0.29% | 3 |
| Aug 2026 | Nick Scali | 135K | 0.23% | 4 |
| Aug 2026 | Mocka | 74K | 0.13% | 5 |
| Sep 2026 | Freedom Furniture | — | — | — |
| Sep 2026 | Harvey Norman | — | — | — |
| Sep 2026 | IKEA | — | — | — |
| Sep 2026 | Mocka | — | — | — |
| Sep 2026 | Nick Scali | — | — | — |

## What is being compared

- **Freedom Furniture**: Measured on the search term “freedom furniture”.
- **Harvey Norman**: Measured on the search term “harvey norman”.
- **IKEA**: Measured on the search term “ikea”.
- **Mocka**: Measured on the search term “mocka”.
- **Nick Scali**: Measured on the search term “nick scali”.

- [Freedom Furniture](/demand/global-en/brands/freedom-furniture)
- [Harvey Norman](/demand/global-en/brands/harvey-norman)
- [IKEA](/demand/global-en/brands/ikea)
- [Mocka](/demand/global-en/brands/mocka)
- [Nick Scali](/demand/global-en/brands/nick-scali)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among furniture brands worldwide?

In August 2026, IKEA was the most searched among furniture brands worldwide, with an estimated 55.6M branded searches and 96.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Furniture brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/furniture-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/furniture-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.