---
title: "Fundraising CRM platforms: Which are searched most?"
description: "Compare the fundraising crm platforms people choose between. Share of Search among Givebutter, Keela, Raiser's Edge, Little Green Light, DonorPerfect, Neon CRM, Bloomerang, Salesforce Nonprofit Cloud and Virtuous, the fundraising CRM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fundraising-crm-platforms"
publisher: "Brandwave"
---

# Fundraising CRM platforms: Which are searched most?

Compare the fundraising crm platforms people choose between. Share of Search among Givebutter, Keela, Raiser's Edge, Little Green Light, DonorPerfect, Neon CRM, Bloomerang, Salesforce Nonprofit Cloud and Virtuous, the fundraising CRM platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fundraising CRM platforms
- **Market**: Global
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Givebutter, 45.1%

## Which brand is most popular in search among fundraising CRM platforms worldwide?

- In September 2026, Givebutter was the most searched among fundraising CRM platforms worldwide, with an estimated 60.5K branded searches, 45.1% of all searches for the nine we track.
- Keela is in 2nd place, 24.9 percentage points behind at 20.2%.
- Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising CRM platforms worldwide decreased from 46.4% to 45.1%.
- Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide increased from 17% to 20.2%.
- Across the 12 months ending September 2026, DonorPerfect’s share of searches among fundraising CRM platforms worldwide decreased from 5.1% to 4%.
- Across the 12 months ending September 2026, Bloomerang’s share of searches among fundraising CRM platforms worldwide increased from 1.5% to 2.7%.
- Across the 12 months ending September 2026, Salesforce Nonprofit Cloud’s share of searches among fundraising CRM platforms worldwide decreased from 2.6% to 1.5%.
- Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising CRM platforms worldwide peaked at 49.6% in April 2026 and was lowest at 35.6% in May 2026.
- Across the 12 months ending September 2026, Keela’s share of searches among fundraising CRM platforms worldwide peaked at 35.6% in May 2026 and was lowest at 14.8% in April 2026.
- Across the 12 months ending September 2026, Raiser's Edge’s share of searches among fundraising CRM platforms worldwide peaked at 15.4% in February 2026 and was lowest at 8.7% in May 2026.
- Across the 12 months ending September 2026, Little Green Light’s share of searches among fundraising CRM platforms worldwide peaked at 12.1% in January 2026 and was lowest at 8.7% in May 2026.
- Across the 12 months ending September 2026, DonorPerfect’s share of searches among fundraising CRM platforms worldwide peaked at 6.1% in December 2025 and was lowest at 3.9% in May 2026.
- Across the 12 months ending September 2026, Bloomerang’s share of searches among fundraising CRM platforms worldwide peaked at 2.7% in July 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Bloomerang rose from 8th to 7th among fundraising CRM platforms worldwide.
- Across the 12 months ending September 2026, Salesforce Nonprofit Cloud fell from 7th to 8th among fundraising CRM platforms worldwide.
- Across the 12 months ending September 2026, Raiser's Edge, Little Green Light, Neon CRM and Virtuous held steady: their share of searches among fundraising CRM platforms worldwide each moved less than 0.5 percentage points.

## Top fundraising CRM platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Little Green Light, Bloomerang and Salesforce Nonprofit Cloud appeared every time. Bloomerang was recommended most often, coming first in three out of five answers. Little Green Light was second, and Givebutter was third. Keela, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bloomerang | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Little Green Light | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Givebutter | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Neon CRM | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| DonorPerfect | 5th | 2 of 3 | 2 of 2 | 4 of 5 |
| Salesforce Nonprofit Cloud | 6th | 3 of 3 | 2 of 2 | 5 of 5 |
| Virtuous | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Raiser's Edge | 8th | 1 of 3 | 2 of 2 | 3 of 5 |
| Keela | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fundraising CRM platforms

- Asked ChatGPT "Which fundraising CRM should I use?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. Givebutter, 5. Salesforce Nonprofit Cloud
- Asked ChatGPT "What are the best fundraising CRMs?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. DonorPerfect, 5. Salesforce Nonprofit Cloud, 6. Raiser's Edge, 7. Givebutter, 8. Virtuous
- Asked ChatGPT "What's the best fundraising CRM for a nonprofit team?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. Salesforce Nonprofit Cloud, 5. DonorPerfect
- Searched Google, AI Overview "fundraising crm": 1. Little Green Light, 2. Givebutter, 3. Bloomerang, 4. DonorPerfect, 5. Virtuous, 6. Salesforce Nonprofit Cloud, 7. Raiser's Edge
- Searched Google, AI Overview "nonprofit crm software": 1. Givebutter, 2. Little Green Light, 3. Bloomerang, 4. Virtuous, 5. DonorPerfect, 6. Salesforce Nonprofit Cloud, 7. Raiser's Edge

Not named in any answer: Keela.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## Compare search popularity between leading brands

- [Givebutter vs Keela: compare search popularity](/demand/global-en/compare/givebutter-vs-keela): 45.1% against 20.2% Share of Search.
- [Givebutter vs Raiser's Edge: compare search popularity](/demand/global-en/compare/givebutter-vs-raisers-edge): 45.1% against 13.5% Share of Search.
- [Givebutter vs Little Green Light: compare search popularity](/demand/global-en/compare/givebutter-vs-little-green-light): 45.1% against 9% Share of Search.
- [Givebutter vs DonorPerfect: compare search popularity](/demand/global-en/compare/donorperfect-vs-givebutter): 45.1% against 4% Share of Search.
- [Keela vs Raiser's Edge: compare search popularity](/demand/global-en/compare/keela-vs-raisers-edge): 20.2% against 13.5% Share of Search.
- [Keela vs Little Green Light: compare search popularity](/demand/global-en/compare/keela-vs-little-green-light): 20.2% against 9% Share of Search.
- [Keela vs DonorPerfect: compare search popularity](/demand/global-en/compare/donorperfect-vs-keela): 20.2% against 4% Share of Search.
- [Raiser's Edge vs Little Green Light: compare search popularity](/demand/global-en/compare/little-green-light-vs-raisers-edge): 13.5% against 9% Share of Search.
- [Raiser's Edge vs DonorPerfect: compare search popularity](/demand/global-en/compare/donorperfect-vs-raisers-edge): 13.5% against 4% Share of Search.
- [Little Green Light vs DonorPerfect: compare search popularity](/demand/global-en/compare/donorperfect-vs-little-green-light): 9% against 4% Share of Search.

## How did search popularity change for fundraising CRM platforms worldwide in September 2026?

- In September 2026, Givebutter gained share of searches among fundraising CRM platforms worldwide, from 41.5% to 45.1%.
- In September 2026, Raiser's Edge gained share of searches among fundraising CRM platforms worldwide, from 12.4% to 13.5%.
- In September 2026, Keela lost share of searches among fundraising CRM platforms worldwide, from 22.7% to 20.2%.
- In September 2026, Little Green Light lost share of searches among fundraising CRM platforms worldwide, from 10.1% to 9%.
- In September 2026, DonorPerfect lost share of searches among fundraising CRM platforms worldwide, from 4.5% to 4%.
- Estimated monthly branded searches for Bloomerang worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.
- Estimated monthly branded searches for Salesforce Nonprofit Cloud worldwide fell 40.6% over 12 measured months, from 3.4K to 2K in September 2026.
- Estimated monthly branded searches for Virtuous worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Givebutter | 45.1% | 60.5K | +22.2% | Givebutter |
| 2 | Keela | 20.2% | 27.1K | 0.0% | Keela |
| 3 | Raiser's Edge | 13.5% | 18.1K | +22.3% | Blackbaud |
| 4 | Little Green Light | 9% | 12.1K | 0.0% | Little Green Light |
| 5 | DonorPerfect | 4% | 5.4K | 0.0% | DonorPerfect |
| 6 | Neon CRM | 3.3% | 4.4K | 0.0% | Neon One |
| 7 | Bloomerang | 2.7% | 3.6K | +24.1% | Bloomerang |
| 8 | Salesforce Nonprofit Cloud | 1.5% | 2K | 0.0% | Salesforce |
| 9 | Virtuous | 0.75% | 1K | 0.0% | Virtuous |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Givebutter | 60.5K | 46.4% | 1 |
| Oct 2025 | Keela | 22.2K | 17% | 2 |
| Oct 2025 | Raiser's Edge | 18.1K | 13.9% | 3 |
| Oct 2025 | Little Green Light | 12.1K | 9.3% | 4 |
| Oct 2025 | DonorPerfect | 6.6K | 5.1% | 5 |
| Oct 2025 | Neon CRM | 4.4K | 3.4% | 6 |
| Oct 2025 | Salesforce Nonprofit Cloud | 3.4K | 2.6% | 7 |
| Oct 2025 | Bloomerang | 1.9K | 1.5% | 8 |
| Oct 2025 | Virtuous | 1.3K | 1% | 9 |
| Nov 2025 | Givebutter | 49.5K | 43.5% | 1 |
| Nov 2025 | Keela | 22.2K | 19.5% | 2 |
| Nov 2025 | Raiser's Edge | 14.8K | 13% | 3 |
| Nov 2025 | Little Green Light | 12.1K | 10.6% | 4 |
| Nov 2025 | DonorPerfect | 5.4K | 4.7% | 5 |
| Nov 2025 | Neon CRM | 4.4K | 3.9% | 6 |
| Nov 2025 | Salesforce Nonprofit Cloud | 2.8K | 2.4% | 7 |
| Nov 2025 | Bloomerang | 1.6K | 1.4% | 8 |
| Nov 2025 | Virtuous | 1K | 0.88% | 9 |
| Dec 2025 | Givebutter | 49.5K | 45.8% | 1 |
| Dec 2025 | Keela | 18.1K | 16.8% | 2 |
| Dec 2025 | Little Green Light | 12.1K | 11.2% | 3 |
| Dec 2025 | Raiser's Edge | 12.1K | 11.2% | 4 |
| Dec 2025 | DonorPerfect | 6.6K | 6.1% | 5 |
| Dec 2025 | Neon CRM | 4.4K | 4.1% | 6 |
| Dec 2025 | Salesforce Nonprofit Cloud | 2.3K | 2.1% | 7 |
| Dec 2025 | Bloomerang | 1.9K | 1.8% | 8 |
| Dec 2025 | Virtuous | 1K | 0.93% | 9 |
| Jan 2026 | Givebutter | 49.5K | 40.6% | 1 |
| Jan 2026 | Keela | 22.2K | 18.2% | 2 |
| Jan 2026 | Raiser's Edge | 18.1K | 14.8% | 3 |
| Jan 2026 | Little Green Light | 14.8K | 12.1% | 4 |
| Jan 2026 | DonorPerfect | 6.6K | 5.4% | 5 |
| Jan 2026 | Neon CRM | 4.4K | 3.6% | 6 |
| Jan 2026 | Salesforce Nonprofit Cloud | 2.9K | 2.4% | 7 |
| Jan 2026 | Bloomerang | 2.4K | 2% | 8 |
| Jan 2026 | Virtuous | 1K | 0.82% | 9 |
| Feb 2026 | Givebutter | 49.5K | 42.1% | 1 |
| Feb 2026 | Keela | 22.2K | 18.9% | 2 |
| Feb 2026 | Raiser's Edge | 18.1K | 15.4% | 3 |
| Feb 2026 | Little Green Light | 12.1K | 10.3% | 4 |
| Feb 2026 | DonorPerfect | 5.4K | 4.6% | 5 |
| Feb 2026 | Neon CRM | 4.4K | 3.7% | 6 |
| Feb 2026 | Salesforce Nonprofit Cloud | 2.6K | 2.2% | 7 |
| Feb 2026 | Bloomerang | 2.4K | 2% | 8 |
| Feb 2026 | Virtuous | 1K | 0.85% | 9 |
| Mar 2026 | Givebutter | 60.5K | 46.6% | 1 |
| Mar 2026 | Keela | 22.2K | 17.1% | 2 |
| Mar 2026 | Raiser's Edge | 18.1K | 13.9% | 3 |
| Mar 2026 | Little Green Light | 12.1K | 9.3% | 4 |
| Mar 2026 | DonorPerfect | 5.4K | 4.2% | 5 |
| Mar 2026 | Neon CRM | 4.4K | 3.4% | 6 |
| Mar 2026 | Bloomerang | 2.9K | 2.2% | 7 |
| Mar 2026 | Salesforce Nonprofit Cloud | 2.9K | 2.2% | 8 |
| Mar 2026 | Virtuous | 1.3K | 1% | 9 |
| Apr 2026 | Givebutter | 60.5K | 49.6% | 1 |
| Apr 2026 | Keela | 18.1K | 14.8% | 2 |
| Apr 2026 | Raiser's Edge | 14.8K | 12.1% | 3 |
| Apr 2026 | Little Green Light | 12.1K | 9.9% | 4 |
| Apr 2026 | DonorPerfect | 5.4K | 4.4% | 5 |
| Apr 2026 | Neon CRM | 4.4K | 3.6% | 6 |
| Apr 2026 | Salesforce Nonprofit Cloud | 2.9K | 2.4% | 7 |
| Apr 2026 | Bloomerang | 2.4K | 2% | 8 |
| Apr 2026 | Virtuous | 1.3K | 1.1% | 9 |
| May 2026 | Givebutter | 49.5K | 35.6% | 1 |
| May 2026 | Keela | 49.5K | 35.6% | 2 |
| May 2026 | Little Green Light | 12.1K | 8.7% | 3 |
| May 2026 | Raiser's Edge | 12.1K | 8.7% | 4 |
| May 2026 | DonorPerfect | 5.4K | 3.9% | 5 |
| May 2026 | Neon CRM | 4.4K | 3.2% | 6 |
| May 2026 | Salesforce Nonprofit Cloud | 2.5K | 1.8% | 7 |
| May 2026 | Bloomerang | 2.4K | 1.7% | 8 |
| May 2026 | Virtuous | 1.3K | 0.93% | 9 |
| Jun 2026 | Givebutter | 49.5K | 42.2% | 1 |
| Jun 2026 | Keela | 27.1K | 23.1% | 2 |
| Jun 2026 | Little Green Light | 12.1K | 10.3% | 3 |
| Jun 2026 | Raiser's Edge | 12.1K | 10.3% | 4 |
| Jun 2026 | DonorPerfect | 5.4K | 4.6% | 5 |
| Jun 2026 | Neon CRM | 4.4K | 3.8% | 6 |
| Jun 2026 | Bloomerang | 2.9K | 2.5% | 7 |
| Jun 2026 | Salesforce Nonprofit Cloud | 2.5K | 2.1% | 8 |
| Jun 2026 | Virtuous | 1.3K | 1.1% | 9 |
| Jul 2026 | Givebutter | 40.5K | 37.6% | 1 |
| Jul 2026 | Keela | 27.1K | 25.1% | 2 |
| Jul 2026 | Little Green Light | 12.1K | 11.2% | 3 |
| Jul 2026 | Raiser's Edge | 12.1K | 11.2% | 4 |
| Jul 2026 | DonorPerfect | 5.4K | 5% | 5 |
| Jul 2026 | Neon CRM | 4.4K | 4.1% | 6 |
| Jul 2026 | Bloomerang | 2.9K | 2.7% | 7 |
| Jul 2026 | Salesforce Nonprofit Cloud | 2.3K | 2.2% | 8 |
| Jul 2026 | Virtuous | 1K | 0.93% | 9 |
| Aug 2026 | Givebutter | 49.5K | 41.5% | 1 |
| Aug 2026 | Keela | 27.1K | 22.7% | 2 |
| Aug 2026 | Raiser's Edge | 14.8K | 12.4% | 3 |
| Aug 2026 | Little Green Light | 12.1K | 10.1% | 4 |
| Aug 2026 | DonorPerfect | 5.4K | 4.5% | 5 |
| Aug 2026 | Neon CRM | 4.4K | 3.7% | 6 |
| Aug 2026 | Bloomerang | 2.9K | 2.4% | 7 |
| Aug 2026 | Salesforce Nonprofit Cloud | 2K | 1.7% | 8 |
| Aug 2026 | Virtuous | 1K | 0.84% | 9 |
| Sep 2026 | Givebutter | 60.5K | 45.1% | 1 |
| Sep 2026 | Keela | 27.1K | 20.2% | 2 |
| Sep 2026 | Raiser's Edge | 18.1K | 13.5% | 3 |
| Sep 2026 | Little Green Light | 12.1K | 9% | 4 |
| Sep 2026 | DonorPerfect | 5.4K | 4% | 5 |
| Sep 2026 | Neon CRM | 4.4K | 3.3% | 6 |
| Sep 2026 | Bloomerang | 3.6K | 2.7% | 7 |
| Sep 2026 | Salesforce Nonprofit Cloud | 2K | 1.5% | 8 |
| Sep 2026 | Virtuous | 1K | 0.75% | 9 |

## What is being compared

- **Bloomerang**: Measured on the search term “bloomerang crm”.
- **DonorPerfect**: Measured on the search term “donorperfect”.
- **Givebutter**: Measured on the search term “givebutter”.
- **Keela**: Measured on the search term “keela”.
- **Little Green Light**: Measured on the search term “little green light”.
- **Neon CRM**: Measured on the search term “neon crm”.
- **Raiser's Edge**: Measured on the search term “raiser s edge”.
- **Salesforce Nonprofit Cloud**: Measured on the search terms “salesforce nonprofit” and “salesforce nonprofit cloud”, summed into one figure.
- **Virtuous**: Measured on the search term “virtuous crm”.

- [Bloomerang](/demand/global-en/brands/bloomerang)
- [DonorPerfect](/demand/global-en/brands/donorperfect)
- [Givebutter](/demand/global-en/brands/givebutter)
- [Keela](/demand/global-en/brands/keela)
- [Little Green Light](/demand/global-en/brands/little-green-light)
- [Neon CRM](/demand/global-en/brands/neon-crm)
- [Raiser's Edge](/demand/global-en/brands/raisers-edge)
- [Salesforce Nonprofit Cloud](/demand/global-en/brands/salesforce-nonprofit-cloud)
- [Virtuous](/demand/global-en/brands/virtuous-crm)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fundraising CRM platforms worldwide?

In September 2026, Givebutter was the most searched among fundraising CRM platforms worldwide, with an estimated 60.5K branded searches, 45.1% of all searches for the nine we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fundraising CRM platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fundraising-crm-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fundraising-crm-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.