--- title: "Fruit brands: Which are searched most?" description: "Compare the kiwifruit and apple brands people and export markets know. Share of Search among Jazz, Envy and Rockit, the fruit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fruit-brands" publisher: "Brandwave" --- # Fruit brands: Which are searched most? Compare the kiwifruit and apple brands people and export markets know. Share of Search among Jazz, Envy and Rockit, the fruit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fruit brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Jazz, 56.2% ## Which brand is most popular in search among fruit brands worldwide? - In September 2026, Jazz was the most searched among fruit brands worldwide, with an estimated 550K branded searches and 56.2% estimated Share of Search within this set. - Envy is in 2nd place, 18.6 percentage points behind at 37.6% Share of Search. - Across the 12 months ending September 2026, Jazz’s estimated Share of Search among fruit brands worldwide decreased from 61.1% to 56.2%. - Across the 12 months ending September 2026, Envy’s estimated Share of Search among fruit brands worldwide increased from 33.4% to 37.6%. - Across the 12 months ending September 2026, Rockit’s estimated Share of Search among fruit brands worldwide increased from 5.5% to 6.2%. - Across the 12 months ending September 2026, Jazz’s estimated Share of Search among fruit brands worldwide peaked at 74% in November 2025 and was lowest at 51.2% in June 2026. - Across the 12 months ending September 2026, Envy’s estimated Share of Search among fruit brands worldwide peaked at 41.9% in June 2026 and was lowest at 22.1% in December 2025. - Across the 12 months ending September 2026, Rockit’s estimated Share of Search among fruit brands worldwide peaked at 7.5% in May 2026 and was lowest at 3.7% in November 2025. ## Compare search popularity between leading brands - [Jazz vs Envy: compare search popularity](/demand/global-en/compare/envy-vs-jazz): 56.2% against 37.6% Share of Search. - [Jazz vs Rockit: compare search popularity](/demand/global-en/compare/jazz-vs-rockit): 56.2% against 6.2% Share of Search. - [Envy vs Rockit: compare search popularity](/demand/global-en/compare/envy-vs-rockit): 37.6% against 6.2% Share of Search. ## How did search popularity change for fruit brands worldwide in September 2026? - In September 2026, Jazz gained estimated Share of Search among fruit brands worldwide, from 51.2% to 56.2%. - In September 2026, Envy lost estimated Share of Search among fruit brands worldwide, from 41.9% to 37.6%. - In September 2026, Rockit lost estimated Share of Search among fruit brands worldwide, from 6.9% to 6.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Jazz | 56.2% | 550K | +22.2% | Jazz | | 2 | Envy | 37.6% | 368K | 0.0% | Envy | | 3 | Rockit | 6.2% | 60.5K | 0.0% | Rockit | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Jazz | 823K | 61.1% | 1 | | Oct 2025 | Envy | 450K | 33.4% | 2 | | Oct 2025 | Rockit | 74K | 5.5% | 3 | | Nov 2025 | Jazz | 1.2M | 74% | 1 | | Nov 2025 | Envy | 368K | 22.3% | 2 | | Nov 2025 | Rockit | 60.5K | 3.7% | 3 | | Dec 2025 | Jazz | 1.2M | 73.4% | 1 | | Dec 2025 | Envy | 368K | 22.1% | 2 | | Dec 2025 | Rockit | 74K | 4.5% | 3 | | Jan 2026 | Jazz | 1M | 65.6% | 1 | | Jan 2026 | Envy | 450K | 29.5% | 2 | | Jan 2026 | Rockit | 74K | 4.9% | 3 | | Feb 2026 | Jazz | 823K | 65.8% | 1 | | Feb 2026 | Envy | 368K | 29.4% | 2 | | Feb 2026 | Rockit | 60.5K | 4.8% | 3 | | Mar 2026 | Jazz | 673K | 61.1% | 1 | | Mar 2026 | Envy | 368K | 33.4% | 2 | | Mar 2026 | Rockit | 60.5K | 5.5% | 3 | | Apr 2026 | Jazz | 550K | 56.2% | 1 | | Apr 2026 | Envy | 368K | 37.6% | 2 | | Apr 2026 | Rockit | 60.5K | 6.2% | 3 | | May 2026 | Jazz | 550K | 55.4% | 1 | | May 2026 | Envy | 368K | 37.1% | 2 | | May 2026 | Rockit | 74K | 7.5% | 3 | | Jun 2026 | Jazz | 450K | 51.2% | 1 | | Jun 2026 | Envy | 368K | 41.9% | 2 | | Jun 2026 | Rockit | 60.5K | 6.9% | 3 | | Jul 2026 | Jazz | 450K | 51.2% | 1 | | Jul 2026 | Envy | 368K | 41.9% | 2 | | Jul 2026 | Rockit | 60.5K | 6.9% | 3 | | Aug 2026 | Jazz | 450K | 51.2% | 1 | | Aug 2026 | Envy | 368K | 41.9% | 2 | | Aug 2026 | Rockit | 60.5K | 6.9% | 3 | | Sep 2026 | Jazz | 550K | 56.2% | 1 | | Sep 2026 | Envy | 368K | 37.6% | 2 | | Sep 2026 | Rockit | 60.5K | 6.2% | 3 | ## What is being compared - **Envy**: Measured on the search term “envy”. - **Jazz**: Measured on the search term “jazz”. - **Rockit**: Measured on the search term “rockit”. - [Envy](/demand/global-en/brands/envy) - [Jazz](/demand/global-en/brands/jazz) - [Rockit](/demand/global-en/brands/rockit) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fruit brands worldwide? In September 2026, Jazz was the most searched among fruit brands worldwide, with an estimated 550K branded searches and 56.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fruit brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fruit-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fruit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.