---
title: "Frozen yoghurt brands: Which are searched most?"
description: "Compare the frozen yoghurt brands shoppers choose between. Share of Search among Menchie's, Halo Top, Yasso, Yogurberry, Planet Yogurt and Ben & Jerry's, the frozen yoghurt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/frozen-yoghurt-brands"
publisher: "Brandwave"
---

# Frozen yoghurt brands: Which are searched most?

Compare the frozen yoghurt brands shoppers choose between. Share of Search among Menchie's, Halo Top, Yasso, Yogurberry, Planet Yogurt and Ben & Jerry's, the frozen yoghurt brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Frozen yoghurt brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Menchie's, 62.9%

## Which brand is most popular in search among frozen yoghurt brands worldwide?

- In August 2026, Menchie's was the most searched among frozen yoghurt brands worldwide, with an estimated 246K branded searches and 62.9% estimated Share of Search within this set.
- Halo Top is in 2nd place, 47.4 percentage points behind at 15.5% Share of Search.
- Across the 11 months ending August 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands worldwide increased from 62.2% to 62.9%.
- Across the 11 months ending August 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands worldwide decreased from 18.7% to 15.5%.
- Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide increased from 10.2% to 15.5%.
- Across the 11 months ending August 2026, Yogurberry’s estimated Share of Search among frozen yoghurt brands worldwide decreased from 8.4% to 5.7%.
- Across the 11 months ending August 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands worldwide peaked at 76.5% in February 2026 and was lowest at 61.5% in July 2026.
- Across the 11 months ending August 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands worldwide peaked at 19% in January 2026 and was lowest at 11.8% in December 2025.
- Across the 11 months ending August 2026, Yasso’s estimated Share of Search among frozen yoghurt brands worldwide peaked at 15.6% in April 2026 and was lowest at 6.9% in February 2026.
- Across the 11 months ending August 2026, Yogurberry’s estimated Share of Search among frozen yoghurt brands worldwide peaked at 8.4% in October 2025 and was lowest at 3.8% in February 2026.
- Across the 11 months ending August 2026, Planet Yogurt and Ben & Jerry's held steady: their estimated Share of Search among frozen yoghurt brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Menchie's vs Halo Top: compare search popularity](/demand/global-en/compare/halo-top-vs-menchie-s): 62.9% against 15.5% Share of Search.
- [Menchie's vs Yasso: compare search popularity](/demand/global-en/compare/menchie-s-vs-yasso): 62.9% against 15.5% Share of Search.
- [Menchie's vs Yogurberry: compare search popularity](/demand/global-en/compare/menchie-s-vs-yogurberry): 62.9% against 5.7% Share of Search.
- [Halo Top vs Yasso: compare search popularity](/demand/global-en/compare/halo-top-vs-yasso): 15.5% Share of Search each.
- [Halo Top vs Yogurberry: compare search popularity](/demand/global-en/compare/halo-top-vs-yogurberry): 15.5% against 5.7% Share of Search.
- [Yasso vs Yogurberry: compare search popularity](/demand/global-en/compare/yasso-vs-yogurberry): 15.5% against 5.7% Share of Search.

## How did search popularity change for frozen yoghurt brands worldwide in August 2026?

- In August 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands worldwide, from 61.5% to 62.9%.
- In August 2026, Yogurberry gained estimated Share of Search among frozen yoghurt brands worldwide, from 4.5% to 5.7%.
- In August 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands worldwide, from 18.5% to 15.5%.
- Estimated monthly branded searches for Yasso worldwide rose 123.2% over 11 measured months, from 27.1K to 60.5K in August 2026.
- Estimated monthly branded searches for Planet Yogurt worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.
- Estimated monthly branded searches for Ben & Jerry's worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Menchie's | 62.9% | 246K | 0.0% | Menchie's |
| 2 | Halo Top | 15.5% | 60.5K | -18.2% | Halo Top |
| 3 | Yasso | 15.5% | 60.5K | 0.0% | Yasso |
| 4 | Yogurberry | 5.7% | 22.2K | +22.7% | Yogurberry |
| 5 | Planet Yogurt | 0.33% | 1.3K | +30.0% | Planet Yogurt |
| 6 | Ben & Jerry's | 0.12% | 480 | -15.8% | Unilever |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Menchie's | 165K | 62.2% | 1 |
| Oct 2025 | Halo Top | 49.5K | 18.7% | 2 |
| Oct 2025 | Yasso | 27.1K | 10.2% | 3 |
| Oct 2025 | Yogurberry | 22.2K | 8.4% | 4 |
| Oct 2025 | Planet Yogurt | 1K | 0.38% | 5 |
| Oct 2025 | Ben & Jerry's | 390 | 0.15% | 6 |
| Nov 2025 | Menchie's | 165K | 66.8% | 1 |
| Nov 2025 | Halo Top | 40.5K | 16.4% | 2 |
| Nov 2025 | Yasso | 22.2K | 9% | 3 |
| Nov 2025 | Yogurberry | 18.1K | 7.3% | 4 |
| Nov 2025 | Planet Yogurt | 1K | 0.4% | 5 |
| Nov 2025 | Ben & Jerry's | 330 | 0.13% | 6 |
| Dec 2025 | Menchie's | 201K | 71.8% | 1 |
| Dec 2025 | Halo Top | 33.1K | 11.8% | 2 |
| Dec 2025 | Yasso | 22.2K | 7.9% | 3 |
| Dec 2025 | Yogurberry | 22.2K | 7.9% | 4 |
| Dec 2025 | Planet Yogurt | 1.3K | 0.46% | 5 |
| Dec 2025 | Ben & Jerry's | 280 | 0.1% | 6 |
| Jan 2026 | Menchie's | 201K | 63.1% | 1 |
| Jan 2026 | Halo Top | 60.5K | 19% | 2 |
| Jan 2026 | Yasso | 33.1K | 10.4% | 3 |
| Jan 2026 | Yogurberry | 22.2K | 7% | 4 |
| Jan 2026 | Planet Yogurt | 1.3K | 0.41% | 5 |
| Jan 2026 | Ben & Jerry's | 330 | 0.1% | 6 |
| Feb 2026 | Menchie's | 368K | 76.5% | 1 |
| Feb 2026 | Halo Top | 60.5K | 12.6% | 2 |
| Feb 2026 | Yasso | 33.1K | 6.9% | 3 |
| Feb 2026 | Yogurberry | 18.1K | 3.8% | 4 |
| Feb 2026 | Planet Yogurt | 1K | 0.21% | 5 |
| Feb 2026 | Ben & Jerry's | 330 | 0.07% | 6 |
| Mar 2026 | Menchie's | 301K | 70.7% | 1 |
| Mar 2026 | Halo Top | 60.5K | 14.2% | 2 |
| Mar 2026 | Yasso | 40.5K | 9.5% | 3 |
| Mar 2026 | Yogurberry | 22.2K | 5.2% | 4 |
| Mar 2026 | Planet Yogurt | 1K | 0.23% | 5 |
| Mar 2026 | Ben & Jerry's | 500 | 0.12% | 6 |
| Apr 2026 | Menchie's | 246K | 63.6% | 1 |
| Apr 2026 | Halo Top | 60.5K | 15.6% | 2 |
| Apr 2026 | Yasso | 60.5K | 15.6% | 3 |
| Apr 2026 | Yogurberry | 18.1K | 4.7% | 4 |
| Apr 2026 | Planet Yogurt | 1K | 0.26% | 5 |
| Apr 2026 | Ben & Jerry's | 500 | 0.13% | 6 |
| May 2026 | Menchie's | 301K | 68.2% | 1 |
| May 2026 | Halo Top | 60.5K | 13.7% | 2 |
| May 2026 | Yasso | 60.5K | 13.7% | 3 |
| May 2026 | Yogurberry | 18.1K | 4.1% | 4 |
| May 2026 | Planet Yogurt | 1K | 0.23% | 5 |
| May 2026 | Ben & Jerry's | 500 | 0.11% | 6 |
| Jun 2026 | Menchie's | 301K | 66.2% | 1 |
| Jun 2026 | Halo Top | 74K | 16.3% | 2 |
| Jun 2026 | Yasso | 60.5K | 13.3% | 3 |
| Jun 2026 | Yogurberry | 18.1K | 4% | 4 |
| Jun 2026 | Planet Yogurt | 1K | 0.22% | 5 |
| Jun 2026 | Ben & Jerry's | 410 | 0.09% | 6 |
| Jul 2026 | Menchie's | 246K | 61.5% | 1 |
| Jul 2026 | Halo Top | 74K | 18.5% | 2 |
| Jul 2026 | Yasso | 60.5K | 15.1% | 3 |
| Jul 2026 | Yogurberry | 18.1K | 4.5% | 4 |
| Jul 2026 | Planet Yogurt | 1K | 0.25% | 5 |
| Jul 2026 | Ben & Jerry's | 570 | 0.14% | 6 |
| Aug 2026 | Menchie's | 246K | 62.9% | 1 |
| Aug 2026 | Halo Top | 60.5K | 15.5% | 2 |
| Aug 2026 | Yasso | 60.5K | 15.5% | 3 |
| Aug 2026 | Yogurberry | 22.2K | 5.7% | 4 |
| Aug 2026 | Planet Yogurt | 1.3K | 0.33% | 5 |
| Aug 2026 | Ben & Jerry's | 480 | 0.12% | 6 |
| Sep 2026 | Ben & Jerry's | — | — | — |
| Sep 2026 | Halo Top | — | — | — |
| Sep 2026 | Menchie's | — | — | — |
| Sep 2026 | Planet Yogurt | — | — | — |
| Sep 2026 | Yasso | — | — | — |
| Sep 2026 | Yogurberry | — | — | — |

## What is being compared

- **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure.
- **Halo Top**: Measured on the search term “halo top”.
- **Menchie's**: Measured on the search term “menchies”.
- **Planet Yogurt**: Measured on the search term “planet yogurt”.
- **Yasso**: Measured on the search term “yasso”.
- **Yogurberry**: Measured on the search term “yogurberry”.

- [Ben & Jerry's](/demand/global-en/brands/ben-and-jerrys)
- [Halo Top](/demand/global-en/brands/halo-top)
- [Menchie's](/demand/global-en/brands/menchie-s)
- [Planet Yogurt](/demand/global-en/brands/planet-yogurt)
- [Yasso](/demand/global-en/brands/yasso)
- [Yogurberry](/demand/global-en/brands/yogurberry)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among frozen yoghurt brands worldwide?

In August 2026, Menchie's was the most searched among frozen yoghurt brands worldwide, with an estimated 246K branded searches and 62.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Frozen yoghurt brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/frozen-yoghurt-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/frozen-yoghurt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.