---
title: "Frozen vegetable brands: Which brands are most popular in search?"
description: "Compare the frozen vegetable brands people search for. Share of Search among Pinguin, McCain, Green Giant, Birds Eye, Aviko and Arctic Gardens, the frozen vegetable brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/frozen-vegetable-brands"
publisher: "Brandwave"
---

# Frozen vegetable brands: Which brands are most popular in search?

Compare the frozen vegetable brands people search for. Share of Search among Pinguin, McCain, Green Giant, Birds Eye, Aviko and Arctic Gardens, the frozen vegetable brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Frozen vegetable brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pinguin, 83.7%

## Which brand is most popular in search among frozen vegetable brands worldwide?

- In August 2026, Pinguin was the most searched among frozen vegetable brands worldwide, with an estimated 1.2M branded searches and 83.7% estimated Share of Search within this set.
- McCain is in 2nd place, 76.1 percentage points behind at 7.5% Share of Search.
- Across the 11 months ending August 2026, Pinguin’s estimated Share of Search among frozen vegetable brands worldwide decreased from 89.3% to 83.7%.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen vegetable brands worldwide increased from 5.4% to 7.5%.
- Across the 11 months ending August 2026, Green Giant’s estimated Share of Search among frozen vegetable brands worldwide increased from 2% to 4.3%.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen vegetable brands worldwide increased from 2.5% to 3.6%.
- Across the 11 months ending August 2026, Pinguin’s estimated Share of Search among frozen vegetable brands worldwide peaked at 93.3% in April 2026 and was lowest at 83.1% in May 2026.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen vegetable brands worldwide peaked at 7.6% in July 2026 and was lowest at 2.5% in April 2026.
- Across the 11 months ending August 2026, Green Giant’s estimated Share of Search among frozen vegetable brands worldwide peaked at 5.1% in May 2026 and was lowest at 1.7% in December 2025.
- Across the 11 months ending August 2026, Birds Eye’s estimated Share of Search among frozen vegetable brands worldwide peaked at 4.4% in November 2025 and was lowest at 1.7% in January 2026.
- Across the 11 months ending August 2026, Green Giant rose from 4th to 3rd among frozen vegetable brands worldwide.
- Across the 11 months ending August 2026, Birds Eye fell from 3rd to 4th among frozen vegetable brands worldwide.
- Across the 11 months ending August 2026, Aviko and Arctic Gardens held steady: their estimated Share of Search among frozen vegetable brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pinguin vs McCain: compare search popularity](/demand/global-en/compare/mccain-vs-pinguin): 83.7% against 7.5% Share of Search.
- [Pinguin vs Green Giant: compare search popularity](/demand/global-en/compare/green-giant-vs-pinguin): 83.7% against 4.3% Share of Search.
- [Pinguin vs Birds Eye: compare search popularity](/demand/global-en/compare/birds-eye-vs-pinguin): 83.7% against 3.6% Share of Search.
- [McCain vs Green Giant: compare search popularity](/demand/global-en/compare/green-giant-vs-mccain): 7.5% against 4.3% Share of Search.
- [McCain vs Birds Eye: compare search popularity](/demand/global-en/compare/birds-eye-vs-mccain): 7.5% against 3.6% Share of Search.
- [Green Giant vs Birds Eye: compare search popularity](/demand/global-en/compare/birds-eye-vs-green-giant): 4.3% against 3.6% Share of Search.

## How did search popularity change for frozen vegetable brands worldwide in August 2026?

- In August 2026, Green Giant gained estimated Share of Search among frozen vegetable brands worldwide, from 3.6% to 4.3%.
- In August 2026, Pinguin lost estimated Share of Search among frozen vegetable brands worldwide, from 84.3% to 83.7%.
- Estimated monthly branded searches for Aviko worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
- Estimated monthly branded searches for McCain worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Birds Eye worldwide fell 16.8% over 11 measured months, from 62.4K to 51.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pinguin | 83.7% | 1.2M | 0.0% | Pinguin |
| 2 | McCain | 7.5% | 110K | 0.0% | McCain |
| 3 | Green Giant | 4.3% | 62.4K | +20.2% | Green Giant |
| 4 | Birds Eye | 3.6% | 51.9K | +1.0% | Birds Eye |
| 5 | Aviko | 0.83% | 12.1K | 0.0% | Aviko |
| 6 | Arctic Gardens | 0.11% | 1.6K | +23.1% | Arctic Gardens |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pinguin | 2.2M | 89.3% | 1 |
| Oct 2025 | McCain | 135K | 5.4% | 2 |
| Oct 2025 | Birds Eye | 62.4K | 2.5% | 3 |
| Oct 2025 | Green Giant | 51.1K | 2% | 4 |
| Oct 2025 | Aviko | 18.1K | 0.72% | 5 |
| Oct 2025 | Arctic Gardens | 1.6K | 0.06% | 6 |
| Nov 2025 | Pinguin | 2.2M | 87.7% | 1 |
| Nov 2025 | McCain | 135K | 5.3% | 2 |
| Nov 2025 | Birds Eye | 112K | 4.4% | 3 |
| Nov 2025 | Green Giant | 51.9K | 2% | 4 |
| Nov 2025 | Aviko | 14.8K | 0.58% | 5 |
| Nov 2025 | Arctic Gardens | 1.6K | 0.06% | 6 |
| Dec 2025 | Pinguin | 2.7M | 91.9% | 1 |
| Dec 2025 | McCain | 110K | 3.7% | 2 |
| Dec 2025 | Birds Eye | 62.1K | 2.1% | 3 |
| Dec 2025 | Green Giant | 50.8K | 1.7% | 4 |
| Dec 2025 | Aviko | 18.1K | 0.61% | 5 |
| Dec 2025 | Arctic Gardens | 1.6K | 0.05% | 6 |
| Jan 2026 | Pinguin | 3.4M | 92.4% | 1 |
| Jan 2026 | McCain | 135K | 3.7% | 2 |
| Jan 2026 | Birds Eye | 62.4K | 1.7% | 3 |
| Jan 2026 | Green Giant | 61.8K | 1.7% | 4 |
| Jan 2026 | Aviko | 14.8K | 0.41% | 5 |
| Jan 2026 | Arctic Gardens | 1.9K | 0.05% | 6 |
| Feb 2026 | Pinguin | 2.2M | 88.1% | 1 |
| Feb 2026 | McCain | 135K | 5.3% | 2 |
| Feb 2026 | Birds Eye | 75.9K | 3% | 3 |
| Feb 2026 | Green Giant | 75.6K | 3% | 4 |
| Feb 2026 | Aviko | 14.8K | 0.58% | 5 |
| Feb 2026 | Arctic Gardens | 1.6K | 0.06% | 6 |
| Mar 2026 | Pinguin | 2.7M | 89% | 1 |
| Mar 2026 | McCain | 135K | 4.4% | 2 |
| Mar 2026 | Birds Eye | 92.4K | 3% | 3 |
| Mar 2026 | Green Giant | 92.1K | 3% | 4 |
| Mar 2026 | Aviko | 18.1K | 0.59% | 5 |
| Mar 2026 | Arctic Gardens | 1.6K | 0.05% | 6 |
| Apr 2026 | Pinguin | 4.1M | 93.3% | 1 |
| Apr 2026 | McCain | 110K | 2.5% | 2 |
| Apr 2026 | Green Giant | 92.1K | 2.1% | 3 |
| Apr 2026 | Birds Eye | 75.9K | 1.7% | 4 |
| Apr 2026 | Aviko | 14.8K | 0.34% | 5 |
| Apr 2026 | Arctic Gardens | 1.3K | 0.03% | 6 |
| May 2026 | Pinguin | 1.5M | 83.1% | 1 |
| May 2026 | McCain | 135K | 7.5% | 2 |
| May 2026 | Green Giant | 92.1K | 5.1% | 3 |
| May 2026 | Birds Eye | 62.4K | 3.5% | 4 |
| May 2026 | Aviko | 14.8K | 0.82% | 5 |
| May 2026 | Arctic Gardens | 1.3K | 0.07% | 6 |
| Jun 2026 | Pinguin | 1.2M | 83.5% | 1 |
| Jun 2026 | McCain | 110K | 7.5% | 2 |
| Jun 2026 | Green Giant | 62.9K | 4.3% | 3 |
| Jun 2026 | Birds Eye | 51.4K | 3.5% | 4 |
| Jun 2026 | Aviko | 14.8K | 1% | 5 |
| Jun 2026 | Arctic Gardens | 1.3K | 0.09% | 6 |
| Jul 2026 | Pinguin | 1.2M | 84.3% | 1 |
| Jul 2026 | McCain | 110K | 7.6% | 2 |
| Jul 2026 | Green Giant | 51.9K | 3.6% | 3 |
| Jul 2026 | Birds Eye | 51.4K | 3.6% | 4 |
| Jul 2026 | Aviko | 12.1K | 0.84% | 5 |
| Jul 2026 | Arctic Gardens | 1.3K | 0.09% | 6 |
| Aug 2026 | Pinguin | 1.2M | 83.7% | 1 |
| Aug 2026 | McCain | 110K | 7.5% | 2 |
| Aug 2026 | Green Giant | 62.4K | 4.3% | 3 |
| Aug 2026 | Birds Eye | 51.9K | 3.6% | 4 |
| Aug 2026 | Aviko | 12.1K | 0.83% | 5 |
| Aug 2026 | Arctic Gardens | 1.6K | 0.11% | 6 |
| Sep 2026 | Arctic Gardens | — | — | — |
| Sep 2026 | Aviko | — | — | — |
| Sep 2026 | Birds Eye | — | — | — |
| Sep 2026 | Green Giant | — | — | — |
| Sep 2026 | McCain | — | — | — |
| Sep 2026 | Pinguin | — | — | — |

## What is being compared

- **Arctic Gardens**: Measured on the search term “arctic gardens”.
- **Aviko**: Measured on the search term “aviko”.
- **Birds Eye**: Measured on the search terms “birds eye” and “birds eye fish”, summed into one figure.
- **Green Giant**: Measured on the search terms “green giant” and “green giant veg”, summed into one figure.
- **McCain**: Measured on the search term “mccain”.
- **Pinguin**: Measured on the search term “pinguin”.

- [Arctic Gardens](/demand/global-en/brands/arctic-gardens)
- [Aviko](/demand/global-en/brands/aviko)
- [Birds Eye](/demand/global-en/brands/birds-eye)
- [Green Giant](/demand/global-en/brands/green-giant)
- [McCain](/demand/global-en/brands/mccain)
- [Pinguin](/demand/global-en/brands/pinguin)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among frozen vegetable brands worldwide?

In August 2026, Pinguin was the most searched among frozen vegetable brands worldwide, with an estimated 1.2M branded searches and 83.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Frozen vegetable brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/frozen-vegetable-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/frozen-vegetable-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.