---
title: "Frozen pizza brands: Which brands are most popular in search?"
description: "Compare the frozen pizza brands shoppers choose between. Share of Search among McCain, Goodfella's, DiGiorno, Dr. Oetker, Totino's and Chicago Town, the frozen pizza brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/frozen-pizza-brands"
publisher: "Brandwave"
---

# Frozen pizza brands: Which brands are most popular in search?

Compare the frozen pizza brands shoppers choose between. Share of Search among McCain, Goodfella's, DiGiorno, Dr. Oetker, Totino's and Chicago Town, the frozen pizza brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Frozen pizza brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: McCain, 28.9%

## Which brand is most popular in search among frozen pizza brands worldwide?

- In August 2026, McCain was the most searched among frozen pizza brands worldwide, with an estimated 110K branded searches and 28.9% estimated Share of Search within this set.
- Goodfella's is in 2nd place, 5.1 percentage points behind at 23.8% Share of Search.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen pizza brands worldwide decreased from 33.8% to 28.9%.
- Across the 11 months ending August 2026, Goodfella's’ estimated Share of Search among frozen pizza brands worldwide increased from 22.7% to 23.8%.
- Across the 11 months ending August 2026, DiGiorno’s estimated Share of Search among frozen pizza brands worldwide increased from 15.2% to 15.9%.
- Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands worldwide decreased from 18.5% to 15.9%.
- Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide increased from 6.8% to 13%.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen pizza brands worldwide peaked at 35% in November 2025 and was lowest at 28.9% in August 2026.
- Across the 11 months ending August 2026, Goodfella's’ estimated Share of Search among frozen pizza brands worldwide peaked at 28.1% in May 2026 and was lowest at 22.3% in January 2026.
- Across the 11 months ending August 2026, DiGiorno’s estimated Share of Search among frozen pizza brands worldwide peaked at 18.3% in January 2026 and was lowest at 12.6% in May 2026.
- Across the 11 months ending August 2026, Dr. Oetker’s estimated Share of Search among frozen pizza brands worldwide peaked at 18.5% in October 2025 and was lowest at 14.9% in January 2026.
- Across the 11 months ending August 2026, Totino's’ estimated Share of Search among frozen pizza brands worldwide peaked at 13% in August 2026 and was lowest at 6.7% in March 2026.
- Across the 11 months ending August 2026, DiGiorno rose from 4th to 3rd among frozen pizza brands worldwide.
- Across the 11 months ending August 2026, Dr. Oetker fell from 3rd to 4th among frozen pizza brands worldwide.
- Across the 11 months ending August 2026, Chicago Town held steady: its estimated Share of Search among frozen pizza brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [McCain vs Goodfella's: compare search popularity](/demand/global-en/compare/goodfellas-vs-mccain): 28.9% against 23.8% Share of Search.
- [McCain vs DiGiorno: compare search popularity](/demand/global-en/compare/digiorno-vs-mccain): 28.9% against 15.9% Share of Search.
- [McCain vs Dr. Oetker: compare search popularity](/demand/global-en/compare/dr-oetker-vs-mccain): 28.9% against 15.9% Share of Search.
- [McCain vs Totino's: compare search popularity](/demand/global-en/compare/mccain-vs-totinos): 28.9% against 13% Share of Search.
- [Goodfella's vs DiGiorno: compare search popularity](/demand/global-en/compare/digiorno-vs-goodfellas): 23.8% against 15.9% Share of Search.
- [Goodfella's vs Dr. Oetker: compare search popularity](/demand/global-en/compare/dr-oetker-vs-goodfellas): 23.8% against 15.9% Share of Search.
- [Goodfella's vs Totino's: compare search popularity](/demand/global-en/compare/goodfellas-vs-totinos): 23.8% against 13% Share of Search.
- [DiGiorno vs Dr. Oetker: compare search popularity](/demand/global-en/compare/digiorno-vs-dr-oetker): 15.9% Share of Search each.
- [DiGiorno vs Totino's: compare search popularity](/demand/global-en/compare/digiorno-vs-totinos): 15.9% against 13% Share of Search.
- [Dr. Oetker vs Totino's: compare search popularity](/demand/global-en/compare/dr-oetker-vs-totinos): 15.9% against 13% Share of Search.

## How did search popularity change for frozen pizza brands worldwide in August 2026?

- In August 2026, Totino's gained estimated Share of Search among frozen pizza brands worldwide, from 9.1% to 13%.
- In August 2026, McCain lost estimated Share of Search among frozen pizza brands worldwide, from 30.2% to 28.9%.
- In August 2026, Goodfella's lost estimated Share of Search among frozen pizza brands worldwide, from 24.8% to 23.8%.
- In August 2026, DiGiorno lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.
- In August 2026, Dr. Oetker lost estimated Share of Search among frozen pizza brands worldwide, from 16.6% to 15.9%.
- Estimated monthly branded searches for Chicago Town worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | McCain | 28.9% | 110K | 0.0% | McCain |
| 2 | Goodfella's | 23.8% | 90.5K | 0.0% | Goodfella's |
| 3 | DiGiorno | 15.9% | 60.5K | 0.0% | DiGiorno |
| 4 | Dr. Oetker | 15.9% | 60.5K | 0.0% | Dr. Oetker |
| 5 | Totino's | 13% | 49.5K | +49.5% | Totino's |
| 6 | Chicago Town | 2.6% | 9.9K | 0.0% | Chicago Town |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | McCain | 135K | 33.8% | 1 |
| Oct 2025 | Goodfella's | 90.5K | 22.7% | 2 |
| Oct 2025 | Dr. Oetker | 74K | 18.5% | 3 |
| Oct 2025 | DiGiorno | 60.5K | 15.2% | 4 |
| Oct 2025 | Totino's | 27.1K | 6.8% | 5 |
| Oct 2025 | Chicago Town | 12.1K | 3% | 6 |
| Nov 2025 | McCain | 135K | 35% | 1 |
| Nov 2025 | Goodfella's | 90.5K | 23.5% | 2 |
| Nov 2025 | DiGiorno | 60.5K | 15.7% | 3 |
| Nov 2025 | Dr. Oetker | 60.5K | 15.7% | 4 |
| Nov 2025 | Totino's | 27.1K | 7% | 5 |
| Nov 2025 | Chicago Town | 12.1K | 3.1% | 6 |
| Dec 2025 | McCain | 110K | 30.7% | 1 |
| Dec 2025 | Goodfella's | 90.5K | 25.2% | 2 |
| Dec 2025 | DiGiorno | 60.5K | 16.9% | 3 |
| Dec 2025 | Dr. Oetker | 60.5K | 16.9% | 4 |
| Dec 2025 | Totino's | 27.1K | 7.6% | 5 |
| Dec 2025 | Chicago Town | 9.9K | 2.8% | 6 |
| Jan 2026 | McCain | 135K | 33.3% | 1 |
| Jan 2026 | Goodfella's | 90.5K | 22.3% | 2 |
| Jan 2026 | DiGiorno | 74K | 18.3% | 3 |
| Jan 2026 | Dr. Oetker | 60.5K | 14.9% | 4 |
| Jan 2026 | Totino's | 33.1K | 8.2% | 5 |
| Jan 2026 | Chicago Town | 12.1K | 3% | 6 |
| Feb 2026 | McCain | 135K | 34.5% | 1 |
| Feb 2026 | Goodfella's | 90.5K | 23.1% | 2 |
| Feb 2026 | DiGiorno | 60.5K | 15.4% | 3 |
| Feb 2026 | Dr. Oetker | 60.5K | 15.4% | 4 |
| Feb 2026 | Totino's | 33.1K | 8.5% | 5 |
| Feb 2026 | Chicago Town | 12.1K | 3.1% | 6 |
| Mar 2026 | McCain | 135K | 33.3% | 1 |
| Mar 2026 | Goodfella's | 110K | 27.1% | 2 |
| Mar 2026 | DiGiorno | 60.5K | 14.9% | 3 |
| Mar 2026 | Dr. Oetker | 60.5K | 14.9% | 4 |
| Mar 2026 | Totino's | 27.1K | 6.7% | 5 |
| Mar 2026 | Chicago Town | 12.1K | 3% | 6 |
| Apr 2026 | McCain | 110K | 31.7% | 1 |
| Apr 2026 | Goodfella's | 90.5K | 26% | 2 |
| Apr 2026 | Dr. Oetker | 60.5K | 17.4% | 3 |
| Apr 2026 | DiGiorno | 49.5K | 14.2% | 4 |
| Apr 2026 | Totino's | 27.1K | 7.8% | 5 |
| Apr 2026 | Chicago Town | 9.9K | 2.8% | 6 |
| May 2026 | McCain | 135K | 34.4% | 1 |
| May 2026 | Goodfella's | 110K | 28.1% | 2 |
| May 2026 | Dr. Oetker | 60.5K | 15.4% | 3 |
| May 2026 | DiGiorno | 49.5K | 12.6% | 4 |
| May 2026 | Totino's | 27.1K | 6.9% | 5 |
| May 2026 | Chicago Town | 9.9K | 2.5% | 6 |
| Jun 2026 | McCain | 110K | 31.1% | 1 |
| Jun 2026 | Goodfella's | 90.5K | 25.6% | 2 |
| Jun 2026 | Dr. Oetker | 60.5K | 17.1% | 3 |
| Jun 2026 | DiGiorno | 49.5K | 14% | 4 |
| Jun 2026 | Totino's | 33.1K | 9.4% | 5 |
| Jun 2026 | Chicago Town | 9.9K | 2.8% | 6 |
| Jul 2026 | McCain | 110K | 30.2% | 1 |
| Jul 2026 | Goodfella's | 90.5K | 24.8% | 2 |
| Jul 2026 | DiGiorno | 60.5K | 16.6% | 3 |
| Jul 2026 | Dr. Oetker | 60.5K | 16.6% | 4 |
| Jul 2026 | Totino's | 33.1K | 9.1% | 5 |
| Jul 2026 | Chicago Town | 9.9K | 2.7% | 6 |
| Aug 2026 | McCain | 110K | 28.9% | 1 |
| Aug 2026 | Goodfella's | 90.5K | 23.8% | 2 |
| Aug 2026 | DiGiorno | 60.5K | 15.9% | 3 |
| Aug 2026 | Dr. Oetker | 60.5K | 15.9% | 4 |
| Aug 2026 | Totino's | 49.5K | 13% | 5 |
| Aug 2026 | Chicago Town | 9.9K | 2.6% | 6 |
| Sep 2026 | Chicago Town | — | — | — |
| Sep 2026 | DiGiorno | — | — | — |
| Sep 2026 | Dr. Oetker | — | — | — |
| Sep 2026 | Goodfella's | — | — | — |
| Sep 2026 | McCain | — | — | — |
| Sep 2026 | Totino's | — | — | — |

## What is being compared

- **Chicago Town**: Measured on the search term “chicago town pizza”.
- **DiGiorno**: Measured on the search term “digiorno pizza”.
- **Dr. Oetker**: Measured on the search term “dr oetker pizza”.
- **Goodfella's**: Measured on the search term “goodfellas pizza”.
- **McCain**: Measured on the search term “mccain”.
- **Totino's**: Measured on the search term “totinos pizza”.

- [Chicago Town](/demand/global-en/brands/chicago-town)
- [DiGiorno](/demand/global-en/brands/digiorno)
- [Dr. Oetker](/demand/global-en/brands/dr-oetker)
- [Goodfella's](/demand/global-en/brands/goodfellas)
- [McCain](/demand/global-en/brands/mccain)
- [Totino's](/demand/global-en/brands/totinos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among frozen pizza brands worldwide?

In August 2026, McCain was the most searched among frozen pizza brands worldwide, with an estimated 110K branded searches and 28.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Frozen pizza brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/frozen-pizza-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/frozen-pizza-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.