---
title: "Frozen meals: Which brands are most popular in search?"
description: "Compare the frozen meals people search for. Share of Search among McCain, Amy's, Lean Cuisine, Weight Watchers, Healthy Choice and Birds Eye, the frozen meals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/frozen-meals"
publisher: "Brandwave"
---

# Frozen meals: Which brands are most popular in search?

Compare the frozen meals people search for. Share of Search among McCain, Amy's, Lean Cuisine, Weight Watchers, Healthy Choice and Birds Eye, the frozen meals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Frozen meals
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: McCain, 69.9%

## Which brand is most popular in search among frozen meals worldwide?

- In August 2026, McCain was the most searched among frozen meals worldwide, with an estimated 110K branded searches and 69.9% estimated Share of Search within this set.
- Amy's is in 2nd place, 58.4 percentage points behind at 11.5% Share of Search.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen meals worldwide decreased from 74.3% to 69.9%.
- Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide increased from 10% to 11.5%.
- Across the 11 months ending August 2026, Lean Cuisine’s estimated Share of Search among frozen meals worldwide increased from 8.1% to 9.4%.
- Across the 11 months ending August 2026, Weight Watchers’ estimated Share of Search among frozen meals worldwide increased from 3.6% to 4.2%.
- Across the 11 months ending August 2026, McCain’s estimated Share of Search among frozen meals worldwide peaked at 77.4% in November 2025 and was lowest at 67.4% in April 2026.
- Across the 11 months ending August 2026, Amy's’ estimated Share of Search among frozen meals worldwide peaked at 16.6% in April 2026 and was lowest at 9.7% in February 2026.
- Across the 11 months ending August 2026, Lean Cuisine’s estimated Share of Search among frozen meals worldwide peaked at 9.4% in August 2026 and was lowest at 5.7% in November 2025.
- Across the 11 months ending August 2026, Weight Watchers’ estimated Share of Search among frozen meals worldwide peaked at 6.1% in January 2026 and was lowest at 3.1% in November 2025.
- Across the 11 months ending August 2026, Healthy Choice’s estimated Share of Search among frozen meals worldwide peaked at 4.4% in February 2026 and was lowest at 2.4% in May 2026.
- Across the 11 months ending August 2026, Healthy Choice and Birds Eye held steady: their estimated Share of Search among frozen meals worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [McCain vs Amy's: compare search popularity](/demand/global-en/compare/amy-s-vs-mccain): 69.9% against 11.5% Share of Search.
- [McCain vs Lean Cuisine: compare search popularity](/demand/global-en/compare/lean-cuisine-vs-mccain): 69.9% against 9.4% Share of Search.
- [McCain vs Weight Watchers: compare search popularity](/demand/global-en/compare/mccain-vs-weight-watchers): 69.9% against 4.2% Share of Search.
- [McCain vs Healthy Choice: compare search popularity](/demand/global-en/compare/healthy-choice-vs-mccain): 69.9% against 3.4% Share of Search.
- [Amy's vs Lean Cuisine: compare search popularity](/demand/global-en/compare/amy-s-vs-lean-cuisine): 11.5% against 9.4% Share of Search.
- [Amy's vs Weight Watchers: compare search popularity](/demand/global-en/compare/amy-s-vs-weight-watchers): 11.5% against 4.2% Share of Search.
- [Amy's vs Healthy Choice: compare search popularity](/demand/global-en/compare/amy-s-vs-healthy-choice): 11.5% against 3.4% Share of Search.
- [Lean Cuisine vs Weight Watchers: compare search popularity](/demand/global-en/compare/lean-cuisine-vs-weight-watchers): 9.4% against 4.2% Share of Search.
- [Lean Cuisine vs Healthy Choice: compare search popularity](/demand/global-en/compare/healthy-choice-vs-lean-cuisine): 9.4% against 3.4% Share of Search.
- [Weight Watchers vs Healthy Choice: compare search popularity](/demand/global-en/compare/healthy-choice-vs-weight-watchers): 4.2% against 3.4% Share of Search.

## How did search popularity change for frozen meals worldwide in August 2026?

- In August 2026, Weight Watchers overtook Healthy Choice to rank 4th among frozen meals worldwide, at 4.2%.
- In August 2026, Lean Cuisine gained estimated Share of Search among frozen meals worldwide, from 7.7% to 9.4%.
- In August 2026, Amy's lost estimated Share of Search among frozen meals worldwide, from 14.1% to 11.5%.
- McCain’s estimated Share of Search among frozen meals worldwide has lost ground for 3 months in a row, from 74.1% to 69.9% in August 2026.
- Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | McCain | 69.9% | 110K | 0.0% | McCain |
| 2 | Amy's | 11.5% | 18.1K | -18.5% | Amy's |
| 3 | Lean Cuisine | 9.4% | 14.8K | +22.3% | Lean Cuisine |
| 4 | Weight Watchers | 4.2% | 6.6K | +22.2% | Weight Watchers |
| 5 | Healthy Choice | 3.4% | 5.4K | 0.0% | Healthy Choice |
| 6 | Birds Eye | 1.5% | 2.4K | +26.3% | Birds Eye |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | McCain | 135K | 74.3% | 1 |
| Oct 2025 | Amy's | 18.1K | 10% | 2 |
| Oct 2025 | Lean Cuisine | 14.8K | 8.1% | 3 |
| Oct 2025 | Weight Watchers | 6.6K | 3.6% | 4 |
| Oct 2025 | Healthy Choice | 5.4K | 3% | 5 |
| Oct 2025 | Birds Eye | 1.9K | 1% | 6 |
| Nov 2025 | McCain | 135K | 77.4% | 1 |
| Nov 2025 | Amy's | 18.1K | 10.4% | 2 |
| Nov 2025 | Lean Cuisine | 9.9K | 5.7% | 3 |
| Nov 2025 | Weight Watchers | 5.4K | 3.1% | 4 |
| Nov 2025 | Healthy Choice | 4.4K | 2.5% | 5 |
| Nov 2025 | Birds Eye | 1.6K | 0.92% | 6 |
| Dec 2025 | McCain | 110K | 73.6% | 1 |
| Dec 2025 | Amy's | 18.1K | 12.1% | 2 |
| Dec 2025 | Lean Cuisine | 9.9K | 6.6% | 3 |
| Dec 2025 | Weight Watchers | 5.4K | 3.6% | 4 |
| Dec 2025 | Healthy Choice | 4.4K | 2.9% | 5 |
| Dec 2025 | Birds Eye | 1.6K | 1.1% | 6 |
| Jan 2026 | McCain | 135K | 68.4% | 1 |
| Jan 2026 | Amy's | 22.2K | 11.2% | 2 |
| Jan 2026 | Lean Cuisine | 18.1K | 9.2% | 3 |
| Jan 2026 | Weight Watchers | 12.1K | 6.1% | 4 |
| Jan 2026 | Healthy Choice | 8.1K | 4.1% | 5 |
| Jan 2026 | Birds Eye | 1.9K | 0.96% | 6 |
| Feb 2026 | McCain | 135K | 72.6% | 1 |
| Feb 2026 | Amy's | 18.1K | 9.7% | 2 |
| Feb 2026 | Lean Cuisine | 14.8K | 8% | 3 |
| Feb 2026 | Healthy Choice | 8.1K | 4.4% | 4 |
| Feb 2026 | Weight Watchers | 8.1K | 4.4% | 5 |
| Feb 2026 | Birds Eye | 1.9K | 1% | 6 |
| Mar 2026 | McCain | 135K | 72.2% | 1 |
| Mar 2026 | Amy's | 22.2K | 11.9% | 2 |
| Mar 2026 | Lean Cuisine | 14.8K | 7.9% | 3 |
| Mar 2026 | Healthy Choice | 6.6K | 3.5% | 4 |
| Mar 2026 | Weight Watchers | 6.6K | 3.5% | 5 |
| Mar 2026 | Birds Eye | 1.9K | 1% | 6 |
| Apr 2026 | McCain | 110K | 67.4% | 1 |
| Apr 2026 | Amy's | 27.1K | 16.6% | 2 |
| Apr 2026 | Lean Cuisine | 12.1K | 7.4% | 3 |
| Apr 2026 | Weight Watchers | 6.6K | 4% | 4 |
| Apr 2026 | Healthy Choice | 5.4K | 3.3% | 5 |
| Apr 2026 | Birds Eye | 1.9K | 1.2% | 6 |
| May 2026 | McCain | 135K | 74.1% | 1 |
| May 2026 | Amy's | 22.2K | 12.2% | 2 |
| May 2026 | Lean Cuisine | 12.1K | 6.6% | 3 |
| May 2026 | Weight Watchers | 6.6K | 3.6% | 4 |
| May 2026 | Healthy Choice | 4.4K | 2.4% | 5 |
| May 2026 | Birds Eye | 1.9K | 1% | 6 |
| Jun 2026 | McCain | 110K | 71.9% | 1 |
| Jun 2026 | Amy's | 18.1K | 11.8% | 2 |
| Jun 2026 | Lean Cuisine | 12.1K | 7.9% | 3 |
| Jun 2026 | Healthy Choice | 5.4K | 3.5% | 4 |
| Jun 2026 | Weight Watchers | 5.4K | 3.5% | 5 |
| Jun 2026 | Birds Eye | 1.9K | 1.2% | 6 |
| Jul 2026 | McCain | 110K | 70.1% | 1 |
| Jul 2026 | Amy's | 22.2K | 14.1% | 2 |
| Jul 2026 | Lean Cuisine | 12.1K | 7.7% | 3 |
| Jul 2026 | Healthy Choice | 5.4K | 3.4% | 4 |
| Jul 2026 | Weight Watchers | 5.4K | 3.4% | 5 |
| Jul 2026 | Birds Eye | 1.9K | 1.2% | 6 |
| Aug 2026 | McCain | 110K | 69.9% | 1 |
| Aug 2026 | Amy's | 18.1K | 11.5% | 2 |
| Aug 2026 | Lean Cuisine | 14.8K | 9.4% | 3 |
| Aug 2026 | Weight Watchers | 6.6K | 4.2% | 4 |
| Aug 2026 | Healthy Choice | 5.4K | 3.4% | 5 |
| Aug 2026 | Birds Eye | 2.4K | 1.5% | 6 |
| Sep 2026 | Amy's | — | — | — |
| Sep 2026 | Birds Eye | — | — | — |
| Sep 2026 | Healthy Choice | — | — | — |
| Sep 2026 | Lean Cuisine | — | — | — |
| Sep 2026 | McCain | — | — | — |
| Sep 2026 | Weight Watchers | — | — | — |

## What is being compared

- **Amy's**: Measured on the search term “amys kitchen”.
- **Birds Eye**: Measured on the search term “birds eye fish”.
- **Healthy Choice**: Measured on the search term “healthy choice meals”.
- **Lean Cuisine**: Measured on the search term “lean cuisine meals”.
- **McCain**: Measured on the search term “mccain”.
- **Weight Watchers**: Measured on the search term “weight watchers meals”.

- [Amy's](/demand/global-en/brands/amy-s)
- [Birds Eye](/demand/global-en/brands/birds-eye)
- [Healthy Choice](/demand/global-en/brands/healthy-choice)
- [Lean Cuisine](/demand/global-en/brands/lean-cuisine)
- [McCain](/demand/global-en/brands/mccain)
- [Weight Watchers](/demand/global-en/brands/weight-watchers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among frozen meals worldwide?

In August 2026, McCain was the most searched among frozen meals worldwide, with an estimated 110K branded searches and 69.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Frozen meals: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/frozen-meals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/frozen-meals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.