---
title: "Frozen fruit brands: Which brands are most popular in search?"
description: "Compare the frozen fruit brands people buy. Share of Search among Sainsbury's, Tesco, Natura, Dole, Del Monte and Country Harvest, the frozen fruit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/frozen-fruit-brands"
publisher: "Brandwave"
---

# Frozen fruit brands: Which brands are most popular in search?

Compare the frozen fruit brands people buy. Share of Search among Sainsbury's, Tesco, Natura, Dole, Del Monte and Country Harvest, the frozen fruit brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Frozen fruit brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sainsbury's, 48.5%

## Which brand is most popular in search among frozen fruit brands worldwide?

- In August 2026, Sainsbury's was the most searched among frozen fruit brands worldwide, with an estimated 9.1M branded searches and 48.5% estimated Share of Search within this set.
- Tesco is in 2nd place, 8.8 percentage points behind at 39.7% Share of Search.
- Across the 11 months ending August 2026, Sainsbury's’ estimated Share of Search among frozen fruit brands worldwide peaked at 52.3% in June 2026 and was lowest at 42.8% in November 2025.
- Across the 11 months ending August 2026, Tesco’s estimated Share of Search among frozen fruit brands worldwide peaked at 43.9% in December 2025 and was lowest at 35% in June 2026.
- Across the 11 months ending August 2026, Natura’s estimated Share of Search among frozen fruit brands worldwide peaked at 12.8% in November 2025 and was lowest at 8.1% in July 2026.
- Across the 11 months ending August 2026, Dole’s estimated Share of Search among frozen fruit brands worldwide peaked at 2% in July 2026 and was lowest at 0.8% in December 2025.
- Across the 11 months ending August 2026, Sainsbury's, Tesco, Natura, Dole, Del Monte and Country Harvest held steady: their estimated Share of Search among frozen fruit brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Sainsbury's vs Tesco: compare search popularity](/demand/global-en/compare/sainsbury-s-vs-tesco): 48.5% against 39.7% Share of Search.
- [Sainsbury's vs Natura: compare search popularity](/demand/global-en/compare/natura-vs-sainsbury-s): 48.5% against 9.7% Share of Search.
- [Tesco vs Natura: compare search popularity](/demand/global-en/compare/natura-vs-tesco): 39.7% against 9.7% Share of Search.

## How did search popularity change for frozen fruit brands worldwide in August 2026?

- In August 2026, Natura gained estimated Share of Search among frozen fruit brands worldwide, from 8.1% to 9.7%.
- In August 2026, Sainsbury's lost estimated Share of Search among frozen fruit brands worldwide, from 49.2% to 48.5%.
- In August 2026, Tesco lost estimated Share of Search among frozen fruit brands worldwide, from 40.3% to 39.7%.
- Estimated monthly branded searches for Dole worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for Del Monte worldwide rose 21.5% over 11 measured months, from 90.5K to 110K in August 2026.
- Estimated monthly branded searches for Country Harvest worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sainsbury's | 48.5% | 9.1M | 0.0% | Sainsbury's |
| 2 | Tesco | 39.7% | 7.5M | 0.0% | Tesco |
| 3 | Natura | 9.7% | 1.8M | +22.0% | Natura |
| 4 | Dole | 1.6% | 301K | -18.2% | Dole |
| 5 | Del Monte | 0.58% | 110K | +21.5% | Del Monte |
| 6 | Country Harvest | <0.01% | 1.3K | 0.0% | Country Harvest |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sainsbury's | 9.1M | 48.6% | 1 |
| Oct 2025 | Tesco | 7.5M | 39.8% | 2 |
| Oct 2025 | Natura | 1.8M | 9.7% | 3 |
| Oct 2025 | Dole | 246K | 1.3% | 4 |
| Oct 2025 | Del Monte | 90.5K | 0.48% | 5 |
| Oct 2025 | Country Harvest | 1.9K | 0.01% | 6 |
| Nov 2025 | Sainsbury's | 9.1M | 42.8% | 1 |
| Nov 2025 | Tesco | 9.1M | 42.8% | 2 |
| Nov 2025 | Natura | 2.7M | 12.8% | 3 |
| Nov 2025 | Dole | 246K | 1.2% | 4 |
| Nov 2025 | Del Monte | 110K | 0.51% | 5 |
| Nov 2025 | Country Harvest | 2.4K | 0.01% | 6 |
| Dec 2025 | Sainsbury's | 11.1M | 43.9% | 1 |
| Dec 2025 | Tesco | 11.1M | 43.9% | 2 |
| Dec 2025 | Natura | 2.7M | 10.8% | 3 |
| Dec 2025 | Dole | 201K | 0.8% | 4 |
| Dec 2025 | Del Monte | 135K | 0.53% | 5 |
| Dec 2025 | Country Harvest | 3.6K | 0.01% | 6 |
| Jan 2026 | Sainsbury's | 9.1M | 48.6% | 1 |
| Jan 2026 | Tesco | 7.5M | 39.8% | 2 |
| Jan 2026 | Natura | 1.8M | 9.7% | 3 |
| Jan 2026 | Dole | 246K | 1.3% | 4 |
| Jan 2026 | Del Monte | 110K | 0.58% | 5 |
| Jan 2026 | Country Harvest | 1.6K | <0.01% | 6 |
| Feb 2026 | Sainsbury's | 7.5M | 48.5% | 1 |
| Feb 2026 | Tesco | 6.1M | 39.6% | 2 |
| Feb 2026 | Natura | 1.5M | 9.7% | 3 |
| Feb 2026 | Dole | 246K | 1.6% | 4 |
| Feb 2026 | Del Monte | 90.5K | 0.59% | 5 |
| Feb 2026 | Country Harvest | 1.3K | <0.01% | 6 |
| Mar 2026 | Sainsbury's | 9.1M | 48.5% | 1 |
| Mar 2026 | Tesco | 7.5M | 39.7% | 2 |
| Mar 2026 | Natura | 1.8M | 9.7% | 3 |
| Mar 2026 | Dole | 301K | 1.6% | 4 |
| Mar 2026 | Del Monte | 110K | 0.58% | 5 |
| Mar 2026 | Country Harvest | 1.6K | <0.01% | 6 |
| Apr 2026 | Sainsbury's | 9.1M | 48.5% | 1 |
| Apr 2026 | Tesco | 7.5M | 39.7% | 2 |
| Apr 2026 | Natura | 1.8M | 9.7% | 3 |
| Apr 2026 | Dole | 301K | 1.6% | 4 |
| Apr 2026 | Del Monte | 110K | 0.58% | 5 |
| Apr 2026 | Country Harvest | 1.3K | <0.01% | 6 |
| May 2026 | Sainsbury's | 9.1M | 48.1% | 1 |
| May 2026 | Tesco | 7.5M | 39.4% | 2 |
| May 2026 | Natura | 1.8M | 9.6% | 3 |
| May 2026 | Dole | 301K | 1.6% | 4 |
| May 2026 | Del Monte | 246K | 1.3% | 5 |
| May 2026 | Country Harvest | 1.3K | <0.01% | 6 |
| Jun 2026 | Sainsbury's | 9.1M | 52.3% | 1 |
| Jun 2026 | Tesco | 6.1M | 35% | 2 |
| Jun 2026 | Natura | 1.8M | 10.5% | 3 |
| Jun 2026 | Dole | 301K | 1.7% | 4 |
| Jun 2026 | Del Monte | 90.5K | 0.52% | 5 |
| Jun 2026 | Country Harvest | 1.3K | <0.01% | 6 |
| Jul 2026 | Sainsbury's | 9.1M | 49.2% | 1 |
| Jul 2026 | Tesco | 7.5M | 40.3% | 2 |
| Jul 2026 | Natura | 1.5M | 8.1% | 3 |
| Jul 2026 | Dole | 368K | 2% | 4 |
| Jul 2026 | Del Monte | 90.5K | 0.49% | 5 |
| Jul 2026 | Country Harvest | 1.3K | <0.01% | 6 |
| Aug 2026 | Sainsbury's | 9.1M | 48.5% | 1 |
| Aug 2026 | Tesco | 7.5M | 39.7% | 2 |
| Aug 2026 | Natura | 1.8M | 9.7% | 3 |
| Aug 2026 | Dole | 301K | 1.6% | 4 |
| Aug 2026 | Del Monte | 110K | 0.58% | 5 |
| Aug 2026 | Country Harvest | 1.3K | <0.01% | 6 |
| Sep 2026 | Country Harvest | — | — | — |
| Sep 2026 | Del Monte | — | — | — |
| Sep 2026 | Dole | — | — | — |
| Sep 2026 | Natura | — | — | — |
| Sep 2026 | Sainsbury's | — | — | — |
| Sep 2026 | Tesco | — | — | — |

## What is being compared

- **Country Harvest**: Measured on the search term “country harvest bread”.
- **Del Monte**: Measured on the search term “del monte”.
- **Dole**: Measured on the search term “dole”.
- **Natura**: Measured on the search term “natura”.
- **Sainsbury's**: Measured on the search term “sainsburys”.
- **Tesco**: Measured on the search term “tesco”.

- [Country Harvest](/demand/global-en/brands/country-harvest)
- [Del Monte](/demand/global-en/brands/del-monte)
- [Dole](/demand/global-en/brands/dole)
- [Natura](/demand/global-en/brands/natura)
- [Sainsbury's](/demand/global-en/brands/sainsbury-s)
- [Tesco](/demand/global-en/brands/tesco)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among frozen fruit brands worldwide?

In August 2026, Sainsbury's was the most searched among frozen fruit brands worldwide, with an estimated 9.1M branded searches and 48.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Frozen fruit brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/frozen-fruit-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/frozen-fruit-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.