--- title: "Front load washer brands: Which are searched most?" description: "Compare the front load washer brands people buy. Share of Search among Electrolux, LG, Samsung, Miele and Whirlpool, the front load washer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/front-load-washer-brands" publisher: "Brandwave" --- # Front load washer brands: Which are searched most? Compare the front load washer brands people buy. Share of Search among Electrolux, LG, Samsung, Miele and Whirlpool, the front load washer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Front load washer brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Electrolux, 69.6% ## Which brand is most popular in search among front load washer brands worldwide? - In September 2026, Electrolux was the most searched among front load washer brands worldwide, with an estimated 1.5M branded searches and 69.6% estimated Share of Search within this set. - LG is in 2nd place, 51.7 percentage points behind at 17.9% Share of Search. - Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among front load washer brands worldwide increased from 66.9% to 69.6%. - Across the 12 months ending September 2026, LG’s estimated Share of Search among front load washer brands worldwide decreased from 21.1% to 17.9%. - Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among front load washer brands worldwide peaked at 74.9% in November 2025 and was lowest at 61.5% in February 2026. - Across the 12 months ending September 2026, LG’s estimated Share of Search among front load washer brands worldwide peaked at 23.9% in March 2026 and was lowest at 13.2% in November 2025. - Across the 12 months ending September 2026, Samsung’s estimated Share of Search among front load washer brands worldwide peaked at 9.2% in July 2026 and was lowest at 6.2% in November 2025. - Across the 12 months ending September 2026, Miele’s estimated Share of Search among front load washer brands worldwide peaked at 7.5% in December 2025 and was lowest at 5% in October 2025. - Across the 12 months ending September 2026, Samsung, Miele and Whirlpool held steady: their estimated Share of Search among front load washer brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Electrolux vs LG: compare search popularity](/demand/global-en/compare/electrolux-vs-lg): 69.6% against 17.9% Share of Search. - [Electrolux vs Samsung: compare search popularity](/demand/global-en/compare/electrolux-vs-samsung): 69.6% against 7% Share of Search. - [Electrolux vs Miele: compare search popularity](/demand/global-en/compare/electrolux-vs-miele): 69.6% against 5.1% Share of Search. - [LG vs Samsung: compare search popularity](/demand/global-en/compare/lg-vs-samsung): 17.9% against 7% Share of Search. - [LG vs Miele: compare search popularity](/demand/global-en/compare/lg-vs-miele): 17.9% against 5.1% Share of Search. - [Samsung vs Miele: compare search popularity](/demand/global-en/compare/miele-vs-samsung): 7% against 5.1% Share of Search. ## How did search popularity change for front load washer brands worldwide in September 2026? - In September 2026, Electrolux gained estimated Share of Search among front load washer brands worldwide, from 65.5% to 69.6%. - In September 2026, LG lost estimated Share of Search among front load washer brands worldwide, from 20.6% to 17.9%. - In September 2026, Miele lost estimated Share of Search among front load washer brands worldwide, from 5.9% to 5.1%. - In September 2026, Samsung lost estimated Share of Search among front load washer brands worldwide, from 7.7% to 7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Electrolux | 69.6% | 1.5M | 0.0% | Electrolux Group | | 2 | LG | 17.9% | 386K | -18.2% | LG | | 3 | Samsung | 7% | 151K | -14.2% | Samsung | | 4 | Miele | 5.1% | 111K | -18.4% | Miele | | 5 | Whirlpool | 0.38% | 8.1K | 0.0% | Whirlpool | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Electrolux | 1.5M | 66.9% | 1 | | Oct 2025 | LG | 472K | 21.1% | 2 | | Oct 2025 | Samsung | 151K | 6.7% | 3 | | Oct 2025 | Miele | 111K | 5% | 4 | | Oct 2025 | Whirlpool | 8.1K | 0.36% | 5 | | Nov 2025 | Electrolux | 2.2M | 74.9% | 1 | | Nov 2025 | LG | 395K | 13.2% | 2 | | Nov 2025 | Samsung | 185K | 6.2% | 3 | | Nov 2025 | Miele | 166K | 5.6% | 4 | | Nov 2025 | Whirlpool | 6.6K | 0.22% | 5 | | Dec 2025 | Electrolux | 1.5M | 67.8% | 1 | | Dec 2025 | LG | 390K | 17.6% | 2 | | Dec 2025 | Miele | 166K | 7.5% | 3 | | Dec 2025 | Samsung | 151K | 6.8% | 4 | | Dec 2025 | Whirlpool | 6.6K | 0.3% | 5 | | Jan 2026 | Electrolux | 1.5M | 66.2% | 1 | | Jan 2026 | LG | 472K | 20.8% | 2 | | Jan 2026 | Samsung | 151K | 6.6% | 3 | | Jan 2026 | Miele | 136K | 6% | 4 | | Jan 2026 | Whirlpool | 8.1K | 0.36% | 5 | | Feb 2026 | Electrolux | 1.2M | 61.5% | 1 | | Feb 2026 | LG | 472K | 23.8% | 2 | | Feb 2026 | Samsung | 176K | 8.8% | 3 | | Feb 2026 | Miele | 111K | 5.6% | 4 | | Feb 2026 | Whirlpool | 6.6K | 0.33% | 5 | | Mar 2026 | Electrolux | 1.5M | 62.8% | 1 | | Mar 2026 | LG | 572K | 23.9% | 2 | | Mar 2026 | Samsung | 176K | 7.3% | 3 | | Mar 2026 | Miele | 136K | 5.7% | 4 | | Mar 2026 | Whirlpool | 6.6K | 0.28% | 5 | | Apr 2026 | Electrolux | 1.5M | 69.5% | 1 | | Apr 2026 | LG | 390K | 18.1% | 2 | | Apr 2026 | Samsung | 151K | 7% | 3 | | Apr 2026 | Miele | 111K | 5.1% | 4 | | Apr 2026 | Whirlpool | 5.4K | 0.25% | 5 | | May 2026 | Electrolux | 1.5M | 69.5% | 1 | | May 2026 | LG | 390K | 18.1% | 2 | | May 2026 | Samsung | 151K | 7% | 3 | | May 2026 | Miele | 111K | 5.1% | 4 | | May 2026 | Whirlpool | 6.6K | 0.31% | 5 | | Jun 2026 | Electrolux | 1.5M | 69.5% | 1 | | Jun 2026 | LG | 390K | 18.1% | 2 | | Jun 2026 | Samsung | 151K | 7% | 3 | | Jun 2026 | Miele | 111K | 5.1% | 4 | | Jun 2026 | Whirlpool | 6.6K | 0.31% | 5 | | Jul 2026 | Electrolux | 1.2M | 64.1% | 1 | | Jul 2026 | LG | 390K | 20.5% | 2 | | Jul 2026 | Samsung | 176K | 9.2% | 3 | | Jul 2026 | Miele | 111K | 5.8% | 4 | | Jul 2026 | Whirlpool | 8.1K | 0.43% | 5 | | Aug 2026 | Electrolux | 1.5M | 65.5% | 1 | | Aug 2026 | LG | 472K | 20.6% | 2 | | Aug 2026 | Samsung | 176K | 7.7% | 3 | | Aug 2026 | Miele | 136K | 5.9% | 4 | | Aug 2026 | Whirlpool | 8.1K | 0.35% | 5 | | Sep 2026 | Electrolux | 1.5M | 69.6% | 1 | | Sep 2026 | LG | 386K | 17.9% | 2 | | Sep 2026 | Samsung | 151K | 7% | 3 | | Sep 2026 | Miele | 111K | 5.1% | 4 | | Sep 2026 | Whirlpool | 8.1K | 0.38% | 5 | ## What is being compared - **Electrolux**: Measured on the search term “electrolux”. - **LG**: Measured on the search terms “lg com” and “lg washing machine”, summed into one figure. - **Miele**: Measured on the search terms “miele com” and “miele vacuum”, summed into one figure. - **Samsung**: Measured on the search terms “samsung com” and “samsung washer”, summed into one figure. - **Whirlpool**: Measured on the search term “washing machine whirlpool”. - [Electrolux](/demand/global-en/brands/electrolux) - [LG](/demand/global-en/brands/lg) - [Miele](/demand/global-en/brands/miele) - [Samsung](/demand/global-en/brands/samsung) - [Whirlpool](/demand/global-en/brands/whirlpool) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among front load washer brands worldwide? In September 2026, Electrolux was the most searched among front load washer brands worldwide, with an estimated 1.5M branded searches and 69.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Front load washer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/front-load-washer-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/front-load-washer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.