--- title: "Chick-fil-A vs Popeyes: Which is searched more?" description: "Is Chick-fil-A or Popeyes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fried-chicken-chains/compare/chick-fil-a-vs-popeyes" publisher: "Brandwave" --- # Chick-fil-A vs Popeyes: Which is searched more? Is Chick-fil-A or Popeyes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fried chicken chains set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chick-fil-A and Popeyes - **Competitive set**: Fried chicken chains - **Market**: Global - **Month measured**: Sep 2026 - **Chick-fil-A Share of Search**: 42.8% - **Popeyes Share of Search**: 10.5% ## Is Chick-fil-A or Popeyes more popular in search? - In September 2026, Chick-fil-A had more branded searches than Popeyes among fried chicken chains worldwide. Chick-fil-A had about 24.9 million branded searches, while Popeyes had 6.1 million. Chick-fil-A made up 42.8% of all fried chicken chain searches we track, and Popeyes accounted for 10.5%. - Chick-fil-A was ahead of Popeyes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among fried chicken chains worldwide moved from 42.1% to 42.8%, and its estimated monthly branded searches held steady at 24.9M. - Across the 12 months ending September 2026, Popeyes’ share of searches among fried chicken chains worldwide moved from 12.6% to 10.5%, and its estimated monthly branded searches moved from 7.5M to 6.1M. ## Top fried chicken chains in ChatGPT and Google AI Overviews In three ChatGPT questions, both Chick-fil-A and Popeyes showed up in all three answers. Popeyes was listed before Chick-fil-A in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Popeyes | 1st | 3 of 3 | 3 of 3 | | Chick-fil-A | 2nd | 3 of 3 | 3 of 3 | | Raising Cane’s | 3rd | 2 of 3 | 2 of 3 | | KFC | 4th | 3 of 3 | 3 of 3 | | Nando's | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about fried chicken chains - Asked ChatGPT "Which fried chicken chain should I shop at?": 1. Popeyes, 2. Chick-fil-A, 3. KFC - Asked ChatGPT "What are the best fried chicken chains?": 1. Popeyes, 2. Chick-fil-A, 3. Raising Cane’s, 4. KFC - Asked ChatGPT "What's the best fried chicken chain for a quick dinner?": 1. Popeyes, 2. Chick-fil-A, 3. Raising Cane’s, 4. KFC Not named in any answer: Nando's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fried chicken chains worldwide in September 2026? - In September 2026, Chick-fil-A overtook KFC to become the leader among fried chicken chains worldwide, with 42.8% of the searches. - In September 2026, Popeyes gained share of searches among fried chicken chains worldwide, from 9.6% to 10.5%. ## Month by month | Month | Chick-fil-A estimated searches | Chick-fil-A Share of Search | Chick-fil-A rank | Popeyes estimated searches | Popeyes Share of Search | Popeyes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.9M | 42.1% | 1 | 7.5M | 12.6% | 3 | | Nov 2025 | 20.4M | 37% | 2 | 7.5M | 13.6% | 3 | | Dec 2025 | 24.9M | 38.3% | 2 | 7.5M | 11.5% | 3 | | Jan 2026 | 24.9M | 41.8% | 1 | 7.5M | 12.6% | 3 | | Feb 2026 | 20.4M | 38% | 2 | 6.1M | 11.4% | 3 | | Mar 2026 | 24.9M | 41.8% | 1 | 7.5M | 12.6% | 3 | | Apr 2026 | 24.9M | 42.1% | 1 | 7.5M | 12.6% | 3 | | May 2026 | 24.9M | 42.8% | 1 | 6.1M | 10.5% | 3 | | Jun 2026 | 24.9M | 43.1% | 1 | 6.1M | 10.6% | 3 | | Jul 2026 | 24.9M | 43.1% | 1 | 6.1M | 10.6% | 3 | | Aug 2026 | 24.9M | 39.1% | 2 | 6.1M | 9.6% | 3 | | Sep 2026 | 24.9M | 42.8% | 1 | 6.1M | 10.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Chick-fil-A’s and Popeyes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chick-fil-A**: Measured on the search terms “chick fil a” and “chickfila”, summed into one figure. - **Popeyes**: Measured on the search term “popeyes”. - [Chick-fil-A profile](/demand/global-en/brands/chick-fil-a) - [Popeyes profile](/demand/global-en/brands/popeyes) - [All fried chicken chains worldwide](/demand/global-en/categories/fried-chicken-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chick-fil-A or Popeyes more popular in search? In September 2026, Chick-fil-A had more branded searches than Popeyes among fried chicken chains worldwide. Chick-fil-A had about 24.9 million branded searches, while Popeyes had 6.1 million. Chick-fil-A made up 42.8% of all fried chicken chain searches we track, and Popeyes accounted for 10.5%. ## Cite this page Brandwave. "Chick-fil-A vs Popeyes: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/fried-chicken-chains/compare/chick-fil-a-vs-popeyes This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fried-chicken-chains/compare/chick-fil-a-vs-popeyes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.