--- title: "Fried chicken chains: Which are searched most?" description: "Compare the fried chicken chains people order from. Share of Search among KFC, Popeyes and Nando's, the fried chicken chains Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/fried-chicken-chains" publisher: "Brandwave" --- # Fried chicken chains: Which are searched most? Compare the fried chicken chains people order from. Share of Search among KFC, Popeyes and Nando's, the fried chicken chains Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fried chicken chains - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: KFC, 80.2% ## Which brand is most popular in search among fried chicken chains worldwide? - In September 2026, KFC was the most searched among fried chicken chains worldwide, with an estimated 24.9M branded searches and 80.2% estimated Share of Search within this set. - Popeyes is in 2nd place, 60.5 percentage points behind at 19.7% Share of Search. - Across the 12 months ending September 2026, KFC’s estimated Share of Search among fried chicken chains worldwide increased from 76.8% to 80.2%. - Across the 12 months ending September 2026, Popeyes’ estimated Share of Search among fried chicken chains worldwide decreased from 23.1% to 19.7%. - Across the 12 months ending September 2026, KFC’s estimated Share of Search among fried chicken chains worldwide peaked at 83.1% in August 2026 and was lowest at 76.8% in October 2025. - Across the 12 months ending September 2026, Popeyes’ estimated Share of Search among fried chicken chains worldwide peaked at 23.1% in January 2026 and was lowest at 16.7% in August 2026. - Across the 12 months ending September 2026, Nando's held steady: its estimated Share of Search among fried chicken chains worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [KFC vs Popeyes: compare search popularity](/demand/global-en/compare/kfc-vs-popeyes): 80.2% against 19.7% Share of Search. ## How did search popularity change for fried chicken chains worldwide in September 2026? - In September 2026, Popeyes gained estimated Share of Search among fried chicken chains worldwide, from 16.7% to 19.7%. - In September 2026, KFC lost estimated Share of Search among fried chicken chains worldwide, from 83.1% to 80.2%. - Estimated monthly branded searches for Nando's worldwide fell 18.1% over 12 measured months, from 54.2K to 44.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | KFC | 80.2% | 24.9M | -18.1% | KFC | | 2 | Popeyes | 19.7% | 6.1M | 0.0% | Popeyes | | 3 | Nando's | 0.14% | 44.4K | -9.9% | Nando's | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | KFC | 24.9M | 76.8% | 1 | | Oct 2025 | Popeyes | 7.5M | 23.1% | 2 | | Oct 2025 | Nando's | 54.2K | 0.17% | 3 | | Nov 2025 | KFC | 24.9M | 76.8% | 1 | | Nov 2025 | Popeyes | 7.5M | 23.1% | 2 | | Nov 2025 | Nando's | 54.2K | 0.17% | 3 | | Dec 2025 | KFC | 30.4M | 80.1% | 1 | | Dec 2025 | Popeyes | 7.5M | 19.7% | 2 | | Dec 2025 | Nando's | 49.3K | 0.13% | 3 | | Jan 2026 | KFC | 24.9M | 76.8% | 1 | | Jan 2026 | Popeyes | 7.5M | 23.1% | 2 | | Jan 2026 | Nando's | 49.3K | 0.15% | 3 | | Feb 2026 | KFC | 24.9M | 80.1% | 1 | | Feb 2026 | Popeyes | 6.1M | 19.7% | 2 | | Feb 2026 | Nando's | 49.3K | 0.16% | 3 | | Mar 2026 | KFC | 24.9M | 76.8% | 1 | | Mar 2026 | Popeyes | 7.5M | 23.1% | 2 | | Mar 2026 | Nando's | 49.3K | 0.15% | 3 | | Apr 2026 | KFC | 24.9M | 76.8% | 1 | | Apr 2026 | Popeyes | 7.5M | 23.1% | 2 | | Apr 2026 | Nando's | 49.3K | 0.15% | 3 | | May 2026 | KFC | 24.9M | 80.1% | 1 | | May 2026 | Popeyes | 6.1M | 19.7% | 2 | | May 2026 | Nando's | 55.3K | 0.18% | 3 | | Jun 2026 | KFC | 24.9M | 80.1% | 1 | | Jun 2026 | Popeyes | 6.1M | 19.7% | 2 | | Jun 2026 | Nando's | 49.3K | 0.16% | 3 | | Jul 2026 | KFC | 24.9M | 80.1% | 1 | | Jul 2026 | Popeyes | 6.1M | 19.7% | 2 | | Jul 2026 | Nando's | 49.3K | 0.16% | 3 | | Aug 2026 | KFC | 30.4M | 83.1% | 1 | | Aug 2026 | Popeyes | 6.1M | 16.7% | 2 | | Aug 2026 | Nando's | 49.3K | 0.13% | 3 | | Sep 2026 | KFC | 24.9M | 80.2% | 1 | | Sep 2026 | Popeyes | 6.1M | 19.7% | 2 | | Sep 2026 | Nando's | 44.4K | 0.14% | 3 | ## What is being compared - **KFC**: Measured on the search term “kfc”. - **Nando's**: Measured on the search terms “nando s” and “nandos chicken”, summed into one figure. - **Popeyes**: Measured on the search term “popeyes”. - [KFC](/demand/global-en/brands/kfc) - [Nando's](/demand/global-en/brands/nandos) - [Popeyes](/demand/global-en/brands/popeyes) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fried chicken chains worldwide? In September 2026, KFC was the most searched among fried chicken chains worldwide, with an estimated 24.9M branded searches and 80.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Fried chicken chains: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fried-chicken-chains This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fried-chicken-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.