---
title: "Haier vs Hisense: Which is searched more?"
description: "Which is more popular in search, Haier or Hisense? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fridge-freezer-brands/compare/haier-vs-hisense"
publisher: "Brandwave"
---

# Haier vs Hisense: Which is searched more?

Which is more popular in search, Haier or Hisense? Compare estimated monthly branded-search demand and Share of Search inside the Fridge freezer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haier and Hisense
- **Competitive set**: Fridge freezer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Haier Share of Search**: 17.2%
- **Hisense Share of Search**: 31.4%

## Which is more popular in search, Haier or Hisense?

- In September 2026, Hisense had more branded searches than Haier among fridge freezer brands worldwide. Hisense was estimated to have 673K branded searches compared to Haier’s 368K, and held a 31.4% Share of Search versus Haier’s 17.2%.
- Hisense was ahead of Haier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge freezer brands worldwide held steady at 17.2%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among fridge freezer brands worldwide held steady at 31.4%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for fridge freezer brands worldwide in September 2026?

- In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 30.2% to 31.4%.
- In September 2026, Haier gained estimated Share of Search among fridge freezer brands worldwide, from 16.5% to 17.2%.

## Month by month

| Month | Haier estimated searches | Haier Share of Search | Haier rank | Hisense estimated searches | Hisense Share of Search | Hisense rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 17.2% | 4 | 823K | 31.4% | 1 |
| Nov 2025 | 450K | 16.6% | 3 | 1M | 36.8% | 1 |
| Dec 2025 | 550K | 21.3% | 3 | 823K | 31.9% | 1 |
| Jan 2026 | 450K | 17.2% | 4 | 823K | 31.5% | 1 |
| Feb 2026 | 368K | 16.5% | 4 | 673K | 30.3% | 1 |
| Mar 2026 | 450K | 18.3% | 4 | 673K | 27.3% | 1 |
| Apr 2026 | 550K | 23.1% | 2 | 673K | 28.3% | 1 |
| May 2026 | 550K | 22.2% | 2 | 823K | 33.2% | 1 |
| Jun 2026 | 550K | 19.5% | 3 | 1M | 35.5% | 1 |
| Jul 2026 | 450K | 17.7% | 3 | 823K | 32.4% | 1 |
| Aug 2026 | 368K | 16.5% | 4 | 673K | 30.2% | 1 |
| Sep 2026 | 368K | 17.2% | 4 | 673K | 31.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haier**: Measured on the search term “haier”.
- **Hisense**: Measured on the search term “hisense”.

- [Haier profile](/demand/global-en/brands/haier)
- [Hisense profile](/demand/global-en/brands/hisense)
- [All fridge freezer brands worldwide](/demand/global-en/categories/fridge-freezer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haier or Hisense?

In September 2026, Hisense had more branded searches than Haier among fridge freezer brands worldwide. Hisense was estimated to have 673K branded searches compared to Haier’s 368K, and held a 31.4% Share of Search versus Haier’s 17.2%.

## Cite this page

Brandwave. "Haier vs Hisense: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/fridge-freezer-brands/compare/haier-vs-hisense

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fridge-freezer-brands/compare/haier-vs-hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.