---
title: "Fridge freezer brands: Which are searched most?"
description: "Compare the fridge freezer brands brands people buy. Share of Search among Hisense, Beko, LG, Haier, Liebherr and Bosch, the fridge freezer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/fridge-freezer-brands"
publisher: "Brandwave"
---

# Fridge freezer brands: Which are searched most?

Compare the fridge freezer brands brands people buy. Share of Search among Hisense, Beko, LG, Haier, Liebherr and Bosch, the fridge freezer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fridge freezer brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hisense, 31.4%

## Which brand is most popular in search among fridge freezer brands worldwide?

- In September 2026, Hisense was the most searched among fridge freezer brands worldwide, with an estimated 673K branded searches and 31.4% estimated Share of Search within this set.
- Beko is in 2nd place, 10.4 percentage points behind at 21% Share of Search.
- Across the 12 months ending September 2026, Hisense’s estimated Share of Search among fridge freezer brands worldwide peaked at 36.8% in November 2025 and was lowest at 27.3% in March 2026.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among fridge freezer brands worldwide peaked at 21.7% in July 2026 and was lowest at 18.2% in May 2026.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among fridge freezer brands worldwide peaked at 23.2% in March 2026 and was lowest at 13.9% in June 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge freezer brands worldwide peaked at 23.1% in April 2026 and was lowest at 16.5% in August 2026.
- Across the 12 months ending September 2026, Liebherr’s estimated Share of Search among fridge freezer brands worldwide peaked at 12.7% in April 2026 and was lowest at 9.5% in December 2025.
- Across the 12 months ending September 2026, Hisense, Beko, LG, Haier, Liebherr and Bosch held steady: their estimated Share of Search among fridge freezer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hisense vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-hisense): 31.4% against 21% Share of Search.
- [Hisense vs LG: compare search popularity](/demand/global-en/compare/hisense-vs-lg): 31.4% against 18% Share of Search.
- [Hisense vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-hisense): 31.4% against 17.2% Share of Search.
- [Hisense vs Liebherr: compare search popularity](/demand/global-en/compare/hisense-vs-liebherr): 31.4% against 11.5% Share of Search.
- [Beko vs LG: compare search popularity](/demand/global-en/compare/beko-vs-lg): 21% against 18% Share of Search.
- [Beko vs Haier: compare search popularity](/demand/global-en/compare/beko-vs-haier): 21% against 17.2% Share of Search.
- [Beko vs Liebherr: compare search popularity](/demand/global-en/compare/beko-vs-liebherr): 21% against 11.5% Share of Search.
- [LG vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-lg): 18% against 17.2% Share of Search.
- [LG vs Liebherr: compare search popularity](/demand/global-en/compare/lg-vs-liebherr): 18% against 11.5% Share of Search.
- [Haier vs Liebherr: compare search popularity](/demand/global-en/compare/haier-vs-liebherr): 17.2% against 11.5% Share of Search.

## How did search popularity change for fridge freezer brands worldwide in September 2026?

- In September 2026, Beko overtook LG to rank 2nd among fridge freezer brands worldwide, with 21% estimated Share of Search.
- In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 30.2% to 31.4%.
- In September 2026, Haier gained estimated Share of Search among fridge freezer brands worldwide, from 16.5% to 17.2%.
- In September 2026, LG lost estimated Share of Search among fridge freezer brands worldwide, from 21.2% to 18%.
- Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hisense | 31.4% | 673K | 0.0% | Hisense |
| 2 | Beko | 21% | 450K | 0.0% | Beko |
| 3 | LG | 18% | 386K | -18.2% | LG |
| 4 | Haier | 17.2% | 368K | 0.0% | Haier |
| 5 | Liebherr | 11.5% | 246K | 0.0% | Liebherr |
| 6 | Bosch | 1% | 22.2K | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hisense | 823K | 31.4% | 1 |
| Oct 2025 | Beko | 550K | 21% | 2 |
| Oct 2025 | LG | 472K | 18% | 3 |
| Oct 2025 | Haier | 450K | 17.2% | 4 |
| Oct 2025 | Liebherr | 301K | 11.5% | 5 |
| Oct 2025 | Bosch | 22.2K | 0.85% | 6 |
| Nov 2025 | Hisense | 1M | 36.8% | 1 |
| Nov 2025 | Beko | 550K | 20.2% | 2 |
| Nov 2025 | Haier | 450K | 16.6% | 3 |
| Nov 2025 | LG | 395K | 14.5% | 4 |
| Nov 2025 | Liebherr | 301K | 11.1% | 5 |
| Nov 2025 | Bosch | 22.2K | 0.82% | 6 |
| Dec 2025 | Hisense | 823K | 31.9% | 1 |
| Dec 2025 | Beko | 550K | 21.3% | 2 |
| Dec 2025 | Haier | 550K | 21.3% | 3 |
| Dec 2025 | LG | 390K | 15.1% | 4 |
| Dec 2025 | Liebherr | 246K | 9.5% | 5 |
| Dec 2025 | Bosch | 18.1K | 0.7% | 6 |
| Jan 2026 | Hisense | 823K | 31.5% | 1 |
| Jan 2026 | Beko | 550K | 21% | 2 |
| Jan 2026 | LG | 472K | 18.1% | 3 |
| Jan 2026 | Haier | 450K | 17.2% | 4 |
| Jan 2026 | Liebherr | 301K | 11.5% | 5 |
| Jan 2026 | Bosch | 18.1K | 0.69% | 6 |
| Feb 2026 | Hisense | 673K | 30.3% | 1 |
| Feb 2026 | LG | 472K | 21.2% | 2 |
| Feb 2026 | Beko | 450K | 20.2% | 3 |
| Feb 2026 | Haier | 368K | 16.5% | 4 |
| Feb 2026 | Liebherr | 246K | 11.1% | 5 |
| Feb 2026 | Bosch | 14.8K | 0.67% | 6 |
| Mar 2026 | Hisense | 673K | 27.3% | 1 |
| Mar 2026 | LG | 572K | 23.2% | 2 |
| Mar 2026 | Beko | 450K | 18.3% | 3 |
| Mar 2026 | Haier | 450K | 18.3% | 4 |
| Mar 2026 | Liebherr | 301K | 12.2% | 5 |
| Mar 2026 | Bosch | 18.1K | 0.73% | 6 |
| Apr 2026 | Hisense | 673K | 28.3% | 1 |
| Apr 2026 | Haier | 550K | 23.1% | 2 |
| Apr 2026 | Beko | 450K | 18.9% | 3 |
| Apr 2026 | LG | 390K | 16.4% | 4 |
| Apr 2026 | Liebherr | 301K | 12.7% | 5 |
| Apr 2026 | Bosch | 14.8K | 0.62% | 6 |
| May 2026 | Hisense | 823K | 33.2% | 1 |
| May 2026 | Haier | 550K | 22.2% | 2 |
| May 2026 | Beko | 450K | 18.2% | 3 |
| May 2026 | LG | 390K | 15.8% | 4 |
| May 2026 | Liebherr | 246K | 9.9% | 5 |
| May 2026 | Bosch | 18.1K | 0.73% | 6 |
| Jun 2026 | Hisense | 1M | 35.5% | 1 |
| Jun 2026 | Beko | 550K | 19.5% | 2 |
| Jun 2026 | Haier | 550K | 19.5% | 3 |
| Jun 2026 | LG | 390K | 13.9% | 4 |
| Jun 2026 | Liebherr | 301K | 10.7% | 5 |
| Jun 2026 | Bosch | 22.2K | 0.79% | 6 |
| Jul 2026 | Hisense | 823K | 32.4% | 1 |
| Jul 2026 | Beko | 550K | 21.7% | 2 |
| Jul 2026 | Haier | 450K | 17.7% | 3 |
| Jul 2026 | LG | 390K | 15.4% | 4 |
| Jul 2026 | Liebherr | 301K | 11.9% | 5 |
| Jul 2026 | Bosch | 22.2K | 0.88% | 6 |
| Aug 2026 | Hisense | 673K | 30.2% | 1 |
| Aug 2026 | LG | 472K | 21.2% | 2 |
| Aug 2026 | Beko | 450K | 20.2% | 3 |
| Aug 2026 | Haier | 368K | 16.5% | 4 |
| Aug 2026 | Liebherr | 246K | 11% | 5 |
| Aug 2026 | Bosch | 22.2K | 0.99% | 6 |
| Sep 2026 | Hisense | 673K | 31.4% | 1 |
| Sep 2026 | Beko | 450K | 21% | 2 |
| Sep 2026 | LG | 386K | 18% | 3 |
| Sep 2026 | Haier | 368K | 17.2% | 4 |
| Sep 2026 | Liebherr | 246K | 11.5% | 5 |
| Sep 2026 | Bosch | 22.2K | 1% | 6 |

## What is being compared

- **Beko**: Measured on the search term “beko”.
- **Bosch**: Measured on the search term “bosch fridge freezer”.
- **Haier**: Measured on the search term “haier”.
- **Hisense**: Measured on the search term “hisense”.
- **LG**: Measured on the search terms “lg com” and “lg washing machine”, summed into one figure.
- **Liebherr**: Measured on the search term “liebherr”.

- [Beko](/demand/global-en/brands/beko)
- [Bosch](/demand/global-en/brands/bosch)
- [Haier](/demand/global-en/brands/haier)
- [Hisense](/demand/global-en/brands/hisense)
- [LG](/demand/global-en/brands/lg)
- [Liebherr](/demand/global-en/brands/liebherr)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fridge freezer brands worldwide?

In September 2026, Hisense was the most searched among fridge freezer brands worldwide, with an estimated 673K branded searches and 31.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Fridge freezer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/fridge-freezer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/fridge-freezer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.