--- title: "Descartes MacroPoint vs Tive: Which is searched more?" description: "Is Descartes MacroPoint or Tive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight visibility platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/freight-visibility-platforms/compare/descartes-macropoint-vs-tive" publisher: "Brandwave" --- # Descartes MacroPoint vs Tive: Which is searched more? Is Descartes MacroPoint or Tive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freight visibility platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Descartes MacroPoint and Tive - **Competitive set**: Freight visibility platforms - **Market**: Global - **Month measured**: Sep 2026 - **Descartes MacroPoint Share of Search**: 8.6% - **Tive Share of Search**: 1.9% ## Is Descartes MacroPoint or Tive more popular in search? - In September 2026, Descartes MacroPoint had more branded searches than Tive among freight visibility platforms worldwide. Descartes MacroPoint had about 7,330 branded searches, while Tive had 1,600. Descartes MacroPoint made up 8.6% of all freight visibility platform searches we track, and Tive accounted for 1.9%. - Descartes MacroPoint was ahead of Tive in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Descartes MacroPoint’s share of searches among freight visibility platforms worldwide moved from 8.9% to 8.6%, and its estimated monthly branded searches moved from 7.5K to 7.3K. - Across the 12 months ending September 2026, Tive’s share of searches among freight visibility platforms worldwide moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top freight visibility platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Descartes MacroPoint was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tive was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Descartes MacroPoint was listed before Tive in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | project44 | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | FourKites | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Descartes MacroPoint | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shippeo | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Tive | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | GoComet | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about freight visibility platforms - Asked ChatGPT "Which freight visibility platform should I use?": 1. project44, 2. FourKites, 3. Descartes MacroPoint - Asked ChatGPT "What are the best freight visibility platforms?": 1. project44, 2. FourKites, 3. Descartes MacroPoint, 4. Shippeo, 5. GoComet, 6. Tive - Asked ChatGPT "What's the best freight visibility platform for shipment tracking?": 1. project44, 2. FourKites, 3. Descartes MacroPoint - Searched Google, AI Overview "freight visibility platform": 1. project44, 2. FourKites, 3. Shippeo, 4. Tive - Searched Google, AI Overview "shipment tracking software": 1. FourKites Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for freight visibility platforms worldwide in September 2026? - Estimated monthly branded searches for Tive worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Descartes MacroPoint estimated searches | Descartes MacroPoint Share of Search | Descartes MacroPoint rank | Tive estimated searches | Tive Share of Search | Tive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.5K | 8.9% | 5 | 1.3K | 1.5% | 6 | | Nov 2025 | 7.3K | 9% | 5 | 1K | 1.2% | 6 | | Dec 2025 | 7.2K | 9.4% | 5 | 1K | 1.3% | 6 | | Jan 2026 | 6.1K | 7.3% | 5 | 1.3K | 1.6% | 6 | | Feb 2026 | 7.5K | 8.8% | 5 | 1.3K | 1.5% | 6 | | Mar 2026 | 7.5K | 8.3% | 5 | 1.6K | 1.8% | 6 | | Apr 2026 | 7.3K | 7.8% | 5 | 1.6K | 1.7% | 6 | | May 2026 | 7.3K | 8.4% | 5 | 1.6K | 1.8% | 6 | | Jun 2026 | 7.3K | 8.9% | 5 | 1.6K | 1.9% | 6 | | Jul 2026 | 7.3K | 8.2% | 5 | 1.6K | 1.8% | 6 | | Aug 2026 | 7.5K | 8.4% | 5 | 1.9K | 2.1% | 6 | | Sep 2026 | 7.3K | 8.6% | 5 | 1.6K | 1.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Descartes MacroPoint’s and Tive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Descartes MacroPoint**: Measured on the search terms “descartes macropoint”, “descartes macropoint app” and “macropoint”, summed into one figure. - **Tive**: Measured on the search term “tive tracker”. - [Descartes MacroPoint profile](/demand/global-en/brands/descartes-macropoint) - [Tive profile](/demand/global-en/brands/tive) - [All freight visibility platforms worldwide](/demand/global-en/categories/freight-visibility-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Descartes MacroPoint or Tive more popular in search? In September 2026, Descartes MacroPoint had more branded searches than Tive among freight visibility platforms worldwide. Descartes MacroPoint had about 7,330 branded searches, while Tive had 1,600. Descartes MacroPoint made up 8.6% of all freight visibility platform searches we track, and Tive accounted for 1.9%. ## Cite this page Brandwave. "Descartes MacroPoint vs Tive: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/freight-visibility-platforms/compare/descartes-macropoint-vs-tive This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/freight-visibility-platforms/compare/descartes-macropoint-vs-tive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.