--- title: "Freight marketplaces: Which brands are most popular in search?" description: "Compare the marketplaces shippers book freight on. Share of Search among Convoy, Uber Freight, Flock Freight, Loadsmart and Emerge, the freight marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/freight-marketplaces" publisher: "Brandwave" --- # Freight marketplaces: Which brands are most popular in search? Compare the marketplaces shippers book freight on. Share of Search among Convoy, Uber Freight, Flock Freight, Loadsmart and Emerge, the freight marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Freight marketplaces - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Convoy, 67.7% ## Which brand is most popular in search among freight marketplaces worldwide? - In August 2026, Convoy was the most searched among freight marketplaces worldwide, with an estimated 110K branded searches and 67.7% estimated Share of Search within this set. - Uber Freight is in 2nd place, 42.7 percentage points behind at 24.9% Share of Search. - Across the 11 months ending August 2026, Convoy’s estimated Share of Search among freight marketplaces worldwide decreased from 72.2% to 67.7%. - Across the 11 months ending August 2026, Uber Freight’s estimated Share of Search among freight marketplaces worldwide increased from 21.7% to 24.9%. - Across the 11 months ending August 2026, Flock Freight’s estimated Share of Search among freight marketplaces worldwide increased from 4.3% to 5%. - Across the 11 months ending August 2026, Loadsmart’s estimated Share of Search among freight marketplaces worldwide increased from 1.6% to 2.2%. - Across the 11 months ending August 2026, Convoy’s estimated Share of Search among freight marketplaces worldwide peaked at 79.3% in January 2026 and was lowest at 67.7% in June 2026. - Across the 11 months ending August 2026, Uber Freight’s estimated Share of Search among freight marketplaces worldwide peaked at 25% in July 2026 and was lowest at 15.9% in January 2026. - Across the 11 months ending August 2026, Flock Freight’s estimated Share of Search among freight marketplaces worldwide peaked at 5% in July 2026 and was lowest at 3.2% in January 2026. - Across the 11 months ending August 2026, Loadsmart’s estimated Share of Search among freight marketplaces worldwide peaked at 2.4% in March 2026 and was lowest at 1.3% in November 2025. - Across the 11 months ending August 2026, Emerge held steady: its estimated Share of Search among freight marketplaces worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Convoy vs Uber Freight: compare search popularity](/demand/global-en/compare/convoy-vs-uber-freight): 67.7% against 24.9% Share of Search. - [Convoy vs Flock Freight: compare search popularity](/demand/global-en/compare/convoy-vs-flock-freight): 67.7% against 5% Share of Search. - [Convoy vs Loadsmart: compare search popularity](/demand/global-en/compare/convoy-vs-loadsmart): 67.7% against 2.2% Share of Search. - [Uber Freight vs Flock Freight: compare search popularity](/demand/global-en/compare/flock-freight-vs-uber-freight): 24.9% against 5% Share of Search. - [Uber Freight vs Loadsmart: compare search popularity](/demand/global-en/compare/loadsmart-vs-uber-freight): 24.9% against 2.2% Share of Search. - [Flock Freight vs Loadsmart: compare search popularity](/demand/global-en/compare/flock-freight-vs-loadsmart): 5% against 2.2% Share of Search. ## How did search popularity change for freight marketplaces worldwide in August 2026? - Estimated monthly branded searches for Loadsmart worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026. - Estimated monthly branded searches for Emerge worldwide fell 18.8% over 11 measured months, from 480 to 390 in August 2026. - Estimated monthly branded searches for Convoy worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Convoy | 67.7% | 110K | 0.0% | Convoy | | 2 | Uber Freight | 24.9% | 40.5K | 0.0% | Uber Freight | | 3 | Flock Freight | 5% | 8.1K | 0.0% | Flock Freight | | 4 | Loadsmart | 2.2% | 3.6K | +24.1% | Loadsmart | | 5 | Emerge | 0.24% | 390 | 0.0% | Emerge Group Limited | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Convoy | 135K | 72.2% | 1 | | Oct 2025 | Uber Freight | 40.5K | 21.7% | 2 | | Oct 2025 | Flock Freight | 8.1K | 4.3% | 3 | | Oct 2025 | Loadsmart | 2.9K | 1.6% | 4 | | Oct 2025 | Emerge | 480 | 0.26% | 5 | | Nov 2025 | Convoy | 135K | 72.9% | 1 | | Nov 2025 | Uber Freight | 40.5K | 21.9% | 2 | | Nov 2025 | Flock Freight | 6.6K | 3.6% | 3 | | Nov 2025 | Loadsmart | 2.4K | 1.3% | 4 | | Nov 2025 | Emerge | 590 | 0.32% | 5 | | Dec 2025 | Convoy | 110K | 72.1% | 1 | | Dec 2025 | Uber Freight | 33.1K | 21.7% | 2 | | Dec 2025 | Flock Freight | 6.6K | 4.3% | 3 | | Dec 2025 | Loadsmart | 2.4K | 1.6% | 4 | | Dec 2025 | Emerge | 480 | 0.31% | 5 | | Jan 2026 | Convoy | 165K | 79.3% | 1 | | Jan 2026 | Uber Freight | 33.1K | 15.9% | 2 | | Jan 2026 | Flock Freight | 6.6K | 3.2% | 3 | | Jan 2026 | Loadsmart | 2.9K | 1.4% | 4 | | Jan 2026 | Emerge | 390 | 0.19% | 5 | | Feb 2026 | Convoy | 135K | 75.5% | 1 | | Feb 2026 | Uber Freight | 33.1K | 18.5% | 2 | | Feb 2026 | Flock Freight | 6.6K | 3.7% | 3 | | Feb 2026 | Loadsmart | 3.6K | 2% | 4 | | Feb 2026 | Emerge | 480 | 0.27% | 5 | | Mar 2026 | Convoy | 135K | 72.2% | 1 | | Mar 2026 | Uber Freight | 40.5K | 21.7% | 2 | | Mar 2026 | Flock Freight | 6.6K | 3.5% | 3 | | Mar 2026 | Loadsmart | 4.4K | 2.4% | 4 | | Mar 2026 | Emerge | 480 | 0.26% | 5 | | Apr 2026 | Convoy | 135K | 72% | 1 | | Apr 2026 | Uber Freight | 40.5K | 21.6% | 2 | | Apr 2026 | Flock Freight | 8.1K | 4.3% | 3 | | Apr 2026 | Loadsmart | 3.6K | 1.9% | 4 | | Apr 2026 | Emerge | 320 | 0.17% | 5 | | May 2026 | Convoy | 135K | 72% | 1 | | May 2026 | Uber Freight | 40.5K | 21.6% | 2 | | May 2026 | Flock Freight | 8.1K | 4.3% | 3 | | May 2026 | Loadsmart | 3.6K | 1.9% | 4 | | May 2026 | Emerge | 390 | 0.21% | 5 | | Jun 2026 | Convoy | 110K | 67.7% | 1 | | Jun 2026 | Uber Freight | 40.5K | 24.9% | 2 | | Jun 2026 | Flock Freight | 8.1K | 5% | 3 | | Jun 2026 | Loadsmart | 3.6K | 2.2% | 4 | | Jun 2026 | Emerge | 390 | 0.24% | 5 | | Jul 2026 | Convoy | 110K | 67.9% | 1 | | Jul 2026 | Uber Freight | 40.5K | 25% | 2 | | Jul 2026 | Flock Freight | 8.1K | 5% | 3 | | Jul 2026 | Loadsmart | 2.9K | 1.8% | 4 | | Jul 2026 | Emerge | 390 | 0.24% | 5 | | Aug 2026 | Convoy | 110K | 67.7% | 1 | | Aug 2026 | Uber Freight | 40.5K | 24.9% | 2 | | Aug 2026 | Flock Freight | 8.1K | 5% | 3 | | Aug 2026 | Loadsmart | 3.6K | 2.2% | 4 | | Aug 2026 | Emerge | 390 | 0.24% | 5 | | Sep 2026 | Convoy | — | — | — | | Sep 2026 | Emerge | — | — | — | | Sep 2026 | Flock Freight | — | — | — | | Sep 2026 | Loadsmart | — | — | — | | Sep 2026 | Uber Freight | — | — | — | ## What is being compared - **Convoy**: Measured on the search term “convoy”. - **Emerge**: Measured on the search term “emerge nz”. - **Flock Freight**: Measured on the search term “flock freight”. - **Loadsmart**: Measured on the search term “loadsmart”. - **Uber Freight**: Measured on the search term “uber freight”. - [Convoy](/demand/global-en/brands/convoy) - [Emerge](/demand/global-en/brands/emerge) - [Flock Freight](/demand/global-en/brands/flock-freight) - [Loadsmart](/demand/global-en/brands/loadsmart) - [Uber Freight](/demand/global-en/brands/uber-freight) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among freight marketplaces worldwide? In August 2026, Convoy was the most searched among freight marketplaces worldwide, with an estimated 110K branded searches and 67.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Freight marketplaces: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/freight-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/freight-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.