---
title: "Freestanding oven brands: Which are searched most?"
description: "Compare the freestanding oven brands people buy. Share of Search among Electrolux, Smeg, Bosch, Haier, Beko, Miele, Fisher & Paykel and Chef, the freestanding oven brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/freestanding-oven-brands"
publisher: "Brandwave"
---

# Freestanding oven brands: Which are searched most?

Compare the freestanding oven brands people buy. Share of Search among Electrolux, Smeg, Bosch, Haier, Beko, Miele, Fisher & Paykel and Chef, the freestanding oven brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Freestanding oven brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Electrolux, 34.1%

## Which brand is most popular in search among freestanding oven brands worldwide?

- In September 2026, Electrolux was the most searched among freestanding oven brands worldwide, with an estimated 1.5M branded searches and 34.1% estimated Share of Search within this set.
- Smeg is in 2nd place, 7.8 percentage points behind at 26.3% Share of Search.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among freestanding oven brands worldwide increased from 31.6% to 34.1%.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among freestanding oven brands worldwide increased from 24.9% to 26.3%.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among freestanding oven brands worldwide decreased from 16.6% to 15.4%.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among freestanding oven brands worldwide decreased from 12.3% to 10.9%.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among freestanding oven brands worldwide decreased from 11.6% to 10.2%.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among freestanding oven brands worldwide peaked at 39.3% in November 2025 and was lowest at 29.2% in July 2026.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among freestanding oven brands worldwide peaked at 27.7% in January 2026 and was lowest at 19.1% in June 2026.
- Across the 12 months ending September 2026, Bosch’s estimated Share of Search among freestanding oven brands worldwide peaked at 17.4% in August 2026 and was lowest at 13.4% in November 2025.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among freestanding oven brands worldwide peaked at 15% in June 2026 and was lowest at 9.8% in November 2025.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among freestanding oven brands worldwide peaked at 13.2% in July 2026 and was lowest at 9.6% in November 2025.
- Across the 12 months ending September 2026, Miele, Fisher & Paykel and Chef held steady: their estimated Share of Search among freestanding oven brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Electrolux vs Smeg: compare search popularity](/demand/global-en/compare/electrolux-vs-smeg): 34.1% against 26.3% Share of Search.
- [Electrolux vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-electrolux): 34.1% against 15.4% Share of Search.
- [Electrolux vs Haier: compare search popularity](/demand/global-en/compare/electrolux-vs-haier): 34.1% against 10.9% Share of Search.
- [Electrolux vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-electrolux): 34.1% against 10.2% Share of Search.
- [Smeg vs Bosch: compare search popularity](/demand/global-en/compare/bosch-vs-smeg): 26.3% against 15.4% Share of Search.
- [Smeg vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-smeg): 26.3% against 10.9% Share of Search.
- [Smeg vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-smeg): 26.3% against 10.2% Share of Search.
- [Bosch vs Haier: compare search popularity](/demand/global-en/compare/bosch-vs-haier): 15.4% against 10.9% Share of Search.
- [Bosch vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-bosch): 15.4% against 10.2% Share of Search.
- [Haier vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-haier): 10.9% against 10.2% Share of Search.

## How did search popularity change for freestanding oven brands worldwide in September 2026?

- In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 23.5% to 26.3%.
- In September 2026, Bosch lost estimated Share of Search among freestanding oven brands worldwide, from 17.4% to 15.4%.
- In September 2026, Miele lost estimated Share of Search among freestanding oven brands worldwide, from 3.1% to 2.6%.
- Haier’s estimated Share of Search among freestanding oven brands worldwide has lost ground for 3 months in a row, from 15% to 10.9% in September 2026.
- Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.
- Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
- Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Electrolux | 34.1% | 1.5M | 0.0% | Electrolux Group |
| 2 | Smeg | 26.3% | 1.2M | +12.1% | Smeg |
| 3 | Bosch | 15.4% | 677K | -11.3% | Bosch |
| 4 | Haier | 10.9% | 478K | 0.0% | Haier |
| 5 | Beko | 10.2% | 450K | 0.0% | Beko |
| 6 | Miele | 2.6% | 113K | -18.1% | Miele |
| 7 | Fisher & Paykel | 0.62% | 27.1K | 0.0% | Fisher & Paykel |
| 8 | Chef | <0.01% | 320 | 0.0% | Progress |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electrolux | 1.5M | 31.6% | 1 |
| Oct 2025 | Smeg | 1.2M | 24.9% | 2 |
| Oct 2025 | Bosch | 788K | 16.6% | 3 |
| Oct 2025 | Haier | 585K | 12.3% | 4 |
| Oct 2025 | Beko | 550K | 11.6% | 5 |
| Oct 2025 | Miele | 113K | 2.4% | 6 |
| Oct 2025 | Fisher & Paykel | 33.1K | 0.7% | 7 |
| Oct 2025 | Chef | 590 | 0.01% | 8 |
| Nov 2025 | Electrolux | 2.2M | 39.3% | 1 |
| Nov 2025 | Smeg | 1.4M | 24.3% | 2 |
| Nov 2025 | Bosch | 767K | 13.4% | 3 |
| Nov 2025 | Haier | 560K | 9.8% | 4 |
| Nov 2025 | Beko | 550K | 9.6% | 5 |
| Nov 2025 | Miele | 169K | 3% | 6 |
| Nov 2025 | Fisher & Paykel | 33.1K | 0.58% | 7 |
| Nov 2025 | Chef | 880 | 0.02% | 8 |
| Dec 2025 | Electrolux | 1.5M | 29.5% | 1 |
| Dec 2025 | Smeg | 1.4M | 26.8% | 2 |
| Dec 2025 | Bosch | 819K | 16.1% | 3 |
| Dec 2025 | Haier | 660K | 13% | 4 |
| Dec 2025 | Beko | 550K | 10.8% | 5 |
| Dec 2025 | Miele | 168K | 3.3% | 6 |
| Dec 2025 | Fisher & Paykel | 27.1K | 0.53% | 7 |
| Dec 2025 | Chef | 590 | 0.01% | 8 |
| Jan 2026 | Electrolux | 1.5M | 29.9% | 1 |
| Jan 2026 | Smeg | 1.4M | 27.7% | 2 |
| Jan 2026 | Bosch | 817K | 16.3% | 3 |
| Jan 2026 | Haier | 585K | 11.7% | 4 |
| Jan 2026 | Beko | 550K | 11% | 5 |
| Jan 2026 | Miele | 138K | 2.8% | 6 |
| Jan 2026 | Fisher & Paykel | 33.1K | 0.66% | 7 |
| Jan 2026 | Chef | 480 | <0.01% | 8 |
| Feb 2026 | Electrolux | 1.2M | 29.8% | 1 |
| Feb 2026 | Smeg | 1.1M | 27.3% | 2 |
| Feb 2026 | Bosch | 685K | 16.8% | 3 |
| Feb 2026 | Haier | 478K | 11.7% | 4 |
| Feb 2026 | Beko | 450K | 11% | 5 |
| Feb 2026 | Miele | 113K | 2.8% | 6 |
| Feb 2026 | Fisher & Paykel | 27.1K | 0.66% | 7 |
| Feb 2026 | Chef | 590 | 0.01% | 8 |
| Mar 2026 | Electrolux | 1.5M | 33% | 1 |
| Mar 2026 | Smeg | 1.1M | 24.6% | 2 |
| Mar 2026 | Bosch | 744K | 16.4% | 3 |
| Mar 2026 | Haier | 560K | 12.3% | 4 |
| Mar 2026 | Beko | 450K | 9.9% | 5 |
| Mar 2026 | Miele | 138K | 3% | 6 |
| Mar 2026 | Fisher & Paykel | 33.1K | 0.73% | 7 |
| Mar 2026 | Chef | 590 | 0.01% | 8 |
| Apr 2026 | Electrolux | 1.5M | 33.7% | 1 |
| Apr 2026 | Smeg | 967K | 21.7% | 2 |
| Apr 2026 | Bosch | 736K | 16.5% | 3 |
| Apr 2026 | Haier | 660K | 14.8% | 4 |
| Apr 2026 | Beko | 450K | 10.1% | 5 |
| Apr 2026 | Miele | 113K | 2.5% | 6 |
| Apr 2026 | Fisher & Paykel | 27.1K | 0.61% | 7 |
| Apr 2026 | Chef | 390 | <0.01% | 8 |
| May 2026 | Electrolux | 1.5M | 33.8% | 1 |
| May 2026 | Smeg | 967K | 21.8% | 2 |
| May 2026 | Bosch | 723K | 16.3% | 3 |
| May 2026 | Haier | 660K | 14.9% | 4 |
| May 2026 | Beko | 450K | 10.1% | 5 |
| May 2026 | Miele | 113K | 2.5% | 6 |
| May 2026 | Fisher & Paykel | 27.1K | 0.61% | 7 |
| May 2026 | Chef | 390 | <0.01% | 8 |
| Jun 2026 | Electrolux | 1.5M | 34% | 1 |
| Jun 2026 | Smeg | 844K | 19.1% | 2 |
| Jun 2026 | Bosch | 718K | 16.3% | 3 |
| Jun 2026 | Haier | 660K | 15% | 4 |
| Jun 2026 | Beko | 550K | 12.5% | 5 |
| Jun 2026 | Miele | 113K | 2.6% | 6 |
| Jun 2026 | Fisher & Paykel | 27.1K | 0.61% | 7 |
| Jun 2026 | Chef | 260 | <0.01% | 8 |
| Jul 2026 | Electrolux | 1.2M | 29.2% | 1 |
| Jul 2026 | Smeg | 992K | 23.7% | 2 |
| Jul 2026 | Bosch | 717K | 17.2% | 3 |
| Jul 2026 | Haier | 560K | 13.4% | 4 |
| Jul 2026 | Beko | 550K | 13.2% | 5 |
| Jul 2026 | Miele | 112K | 2.7% | 6 |
| Jul 2026 | Fisher & Paykel | 27.1K | 0.65% | 7 |
| Jul 2026 | Chef | 260 | <0.01% | 8 |
| Aug 2026 | Electrolux | 1.5M | 34.2% | 1 |
| Aug 2026 | Smeg | 1M | 23.5% | 2 |
| Aug 2026 | Bosch | 764K | 17.4% | 3 |
| Aug 2026 | Haier | 478K | 10.9% | 4 |
| Aug 2026 | Beko | 450K | 10.2% | 5 |
| Aug 2026 | Miele | 138K | 3.1% | 6 |
| Aug 2026 | Fisher & Paykel | 27.1K | 0.62% | 7 |
| Aug 2026 | Chef | 320 | <0.01% | 8 |
| Sep 2026 | Electrolux | 1.5M | 34.1% | 1 |
| Sep 2026 | Smeg | 1.2M | 26.3% | 2 |
| Sep 2026 | Bosch | 677K | 15.4% | 3 |
| Sep 2026 | Haier | 478K | 10.9% | 4 |
| Sep 2026 | Beko | 450K | 10.2% | 5 |
| Sep 2026 | Miele | 113K | 2.6% | 6 |
| Sep 2026 | Fisher & Paykel | 27.1K | 0.62% | 7 |
| Sep 2026 | Chef | 320 | <0.01% | 8 |

## What is being compared

- **Beko**: Measured on the search term “beko”.
- **Bosch**: Measured on the search terms “bosch air blower”, “bosch air nailer”, “bosch alarm panel”, “bosch bag”, “bosch belt sander”, “bosch bench grinder”, “bosch bench saw”, “bosch biscuit joiner”, “bosch borescope”, “bosch breaker hammer”, “bosch brush cutter”, “bosch caulking gun”, “bosch chasing machine”, “bosch chipping hammer”, “bosch chuck key”, “bosch compound miter saw”, “bosch cordless angle grinder”, “bosch cordless sawzall”, “bosch cordless screwdriver”, “bosch demolition hammer”, “bosch dishwasher”, “bosch drill bits”, “bosch dust extractor”, “bosch flame detector”, “bosch forstner bit”, “bosch freestanding oven”, “bosch fridge”, “bosch fridge freezer”, “bosch green laser”, “bosch grinder blades”, “bosch grinding disc”, “bosch hacksaw frame”, “bosch hand blender”, “bosch hand sander”, “bosch heat gun”, “bosch hole saw”, “bosch hot water”, “bosch hover mower”, “bosch impact wrench”, “bosch induction hob”, “bosch infrared thermometer”, “bosch inspection camera”, “bosch integrated dishwasher”, “bosch iron”, “bosch laser distance meter”, “bosch laser level”, “bosch laser plumb bob”, “bosch masonry bits”, “bosch mitre saw”, “bosch needle gun”, “bosch orbital sander”, “bosch oven”, “bosch pasta attachment”, “bosch pavement breaker”, “bosch power”, “bosch power planer”, “bosch range hood”, “bosch reciprocating saw”, “bosch roto hammer”, “bosch router bit”, “bosch router collet”, “bosch router table”, “bosch routers”, “bosch saw blade”, “bosch saw stand”, “bosch sds max”, “bosch slimline dishwasher”, “bosch spade bits”, “bosch stand mixer”, “bosch steam iron”, “bosch stud finder”, “bosch table saw”, “bosch thermal camera”, “bosch under counter freezer”, “bosch undercounter fridge”, “bosch wall chaser machine”, “bosch washer”, “bosch washing machine” and “bosch wood chipper”, summed into one figure.
- **Chef**: Measured on the search term “chef devops”.
- **Electrolux**: Measured on the search term “electrolux”.
- **Fisher & Paykel**: Measured on the search term “fisher paykel”.
- **Haier**: Measured on the search terms “haier” and “haier washer”, summed into one figure.
- **Miele**: Measured on the search terms “miele com”, “miele vacuum” and “vacuum miele”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine”, “smeg fridge” and “smeg toaster”, summed into one figure.

- [Beko](/demand/global-en/brands/beko)
- [Bosch](/demand/global-en/brands/bosch)
- [Chef](/demand/global-en/brands/chef)
- [Electrolux](/demand/global-en/brands/electrolux)
- [Fisher & Paykel](/demand/global-en/brands/fisher-and-paykel)
- [Haier](/demand/global-en/brands/haier)
- [Miele](/demand/global-en/brands/miele)
- [Smeg](/demand/global-en/brands/smeg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among freestanding oven brands worldwide?

In September 2026, Electrolux was the most searched among freestanding oven brands worldwide, with an estimated 1.5M branded searches and 34.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Freestanding oven brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/freestanding-oven-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/freestanding-oven-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.