--- title: "Freelance marketplaces: Which brands are most popular in search?" description: "Compare the marketplaces people hire freelancers from. Share of Search among Fiverr, Upwork, Freelancer, PeoplePerHour and Toptal, the freelance marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/freelance-marketplaces" publisher: "Brandwave" --- # Freelance marketplaces: Which brands are most popular in search? Compare the marketplaces people hire freelancers from. Share of Search among Fiverr, Upwork, Freelancer, PeoplePerHour and Toptal, the freelance marketplaces Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Freelance marketplaces - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Fiverr, 45.6% ## Which brand is most popular in search among freelance marketplaces worldwide? - In August 2026, Fiverr was the most searched among freelance marketplaces worldwide, with an estimated 4.1M branded searches and 45.6% estimated Share of Search within this set. - Upwork is in 2nd place, 15.1 percentage points behind at 30.6% Share of Search. - Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces worldwide decreased from 50.3% to 45.6%. - Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces worldwide increased from 27.6% to 30.6%. - Across the 11 months ending August 2026, Freelancer’s estimated Share of Search among freelance marketplaces worldwide increased from 18.4% to 20.4%. - Across the 11 months ending August 2026, Fiverr’s estimated Share of Search among freelance marketplaces worldwide peaked at 50.7% in November 2025 and was lowest at 45.5% in May 2026. - Across the 11 months ending August 2026, Upwork’s estimated Share of Search among freelance marketplaces worldwide peaked at 31.9% in March 2026 and was lowest at 27.6% in October 2025. - Across the 11 months ending August 2026, Freelancer’s estimated Share of Search among freelance marketplaces worldwide peaked at 20.4% in December 2025 and was lowest at 17.4% in January 2026. - Across the 11 months ending August 2026, PeoplePerHour and Toptal held steady: their estimated Share of Search among freelance marketplaces worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Fiverr vs Upwork: compare search popularity](/demand/global-en/compare/fiverr-vs-upwork): 45.6% against 30.6% Share of Search. - [Fiverr vs Freelancer: compare search popularity](/demand/global-en/compare/fiverr-vs-freelancer): 45.6% against 20.4% Share of Search. - [Upwork vs Freelancer: compare search popularity](/demand/global-en/compare/freelancer-vs-upwork): 30.6% against 20.4% Share of Search. ## How did search popularity change for freelance marketplaces worldwide in August 2026? - Estimated monthly branded searches for Fiverr worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026. - Estimated monthly branded searches for Toptal worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. - Estimated monthly branded searches for PeoplePerHour worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Fiverr | 45.6% | 4.1M | 0.0% | Fiverr | | 2 | Upwork | 30.6% | 2.7M | 0.0% | Upwork | | 3 | Freelancer | 20.4% | 1.8M | 0.0% | Freelancer | | 4 | PeoplePerHour | 1.8% | 165K | 0.0% | PeoplePerHour | | 5 | Toptal | 1.5% | 135K | 0.0% | Toptal | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fiverr | 5M | 50.3% | 1 | | Oct 2025 | Upwork | 2.7M | 27.6% | 2 | | Oct 2025 | Freelancer | 1.8M | 18.4% | 3 | | Oct 2025 | PeoplePerHour | 201K | 2% | 4 | | Oct 2025 | Toptal | 165K | 1.7% | 5 | | Nov 2025 | Fiverr | 5M | 50.7% | 1 | | Nov 2025 | Upwork | 2.7M | 27.8% | 2 | | Nov 2025 | Freelancer | 1.8M | 18.5% | 3 | | Nov 2025 | PeoplePerHour | 165K | 1.7% | 4 | | Nov 2025 | Toptal | 135K | 1.4% | 5 | | Dec 2025 | Fiverr | 4.1M | 45.6% | 1 | | Dec 2025 | Upwork | 2.7M | 30.6% | 2 | | Dec 2025 | Freelancer | 1.8M | 20.4% | 3 | | Dec 2025 | PeoplePerHour | 165K | 1.8% | 4 | | Dec 2025 | Toptal | 135K | 1.5% | 5 | | Jan 2026 | Fiverr | 5M | 47.4% | 1 | | Jan 2026 | Upwork | 3.4M | 31.8% | 2 | | Jan 2026 | Freelancer | 1.8M | 17.4% | 3 | | Jan 2026 | PeoplePerHour | 201K | 1.9% | 4 | | Jan 2026 | Toptal | 165K | 1.6% | 5 | | Feb 2026 | Fiverr | 4.1M | 45.6% | 1 | | Feb 2026 | Upwork | 2.7M | 30.6% | 2 | | Feb 2026 | Freelancer | 1.8M | 20.4% | 3 | | Feb 2026 | PeoplePerHour | 165K | 1.8% | 4 | | Feb 2026 | Toptal | 135K | 1.5% | 5 | | Mar 2026 | Fiverr | 5M | 47.6% | 1 | | Mar 2026 | Upwork | 3.4M | 31.9% | 2 | | Mar 2026 | Freelancer | 1.8M | 17.4% | 3 | | Mar 2026 | PeoplePerHour | 165K | 1.6% | 4 | | Mar 2026 | Toptal | 165K | 1.6% | 5 | | Apr 2026 | Fiverr | 5M | 47.5% | 1 | | Apr 2026 | Upwork | 3.4M | 31.9% | 2 | | Apr 2026 | Freelancer | 1.8M | 17.4% | 3 | | Apr 2026 | PeoplePerHour | 201K | 1.9% | 4 | | Apr 2026 | Toptal | 135K | 1.3% | 5 | | May 2026 | Fiverr | 4.1M | 45.5% | 1 | | May 2026 | Upwork | 2.7M | 30.5% | 2 | | May 2026 | Freelancer | 1.8M | 20.3% | 3 | | May 2026 | PeoplePerHour | 201K | 2.2% | 4 | | May 2026 | Toptal | 135K | 1.5% | 5 | | Jun 2026 | Fiverr | 4.1M | 45.6% | 1 | | Jun 2026 | Upwork | 2.7M | 30.6% | 2 | | Jun 2026 | Freelancer | 1.8M | 20.4% | 3 | | Jun 2026 | PeoplePerHour | 165K | 1.8% | 4 | | Jun 2026 | Toptal | 135K | 1.5% | 5 | | Jul 2026 | Fiverr | 4.1M | 45.6% | 1 | | Jul 2026 | Upwork | 2.7M | 30.6% | 2 | | Jul 2026 | Freelancer | 1.8M | 20.4% | 3 | | Jul 2026 | PeoplePerHour | 165K | 1.8% | 4 | | Jul 2026 | Toptal | 135K | 1.5% | 5 | | Aug 2026 | Fiverr | 4.1M | 45.6% | 1 | | Aug 2026 | Upwork | 2.7M | 30.6% | 2 | | Aug 2026 | Freelancer | 1.8M | 20.4% | 3 | | Aug 2026 | PeoplePerHour | 165K | 1.8% | 4 | | Aug 2026 | Toptal | 135K | 1.5% | 5 | | Sep 2026 | Fiverr | — | — | — | | Sep 2026 | Freelancer | — | — | — | | Sep 2026 | PeoplePerHour | — | — | — | | Sep 2026 | Toptal | — | — | — | | Sep 2026 | Upwork | — | — | — | ## What is being compared - **Fiverr**: Measured on the search term “fiverr”. - **Freelancer**: Measured on the search term “freelancer”. - **PeoplePerHour**: Measured on the search term “peopleperhour”. - **Toptal**: Measured on the search term “toptal”. - **Upwork**: Measured on the search term “upwork”. - [Fiverr](/demand/global-en/brands/fiverr) - [Freelancer](/demand/global-en/brands/freelancer) - [PeoplePerHour](/demand/global-en/brands/peopleperhour) - [Toptal](/demand/global-en/brands/toptal) - [Upwork](/demand/global-en/brands/upwork) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among freelance marketplaces worldwide? In August 2026, Fiverr was the most searched among freelance marketplaces worldwide, with an estimated 4.1M branded searches and 45.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Freelance marketplaces: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/freelance-marketplaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/freelance-marketplaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.