--- title: "Estée Lauder vs NARS: Which is searched more?" description: "Is Estée Lauder or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foundation brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/foundation-brands/compare/estee-lauder-vs-nars-cosmetics" publisher: "Brandwave" --- # Estée Lauder vs NARS: Which is searched more? Is Estée Lauder or NARS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foundation brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Estée Lauder and NARS - **Competitive set**: Foundation brands - **Market**: Global - **Month measured**: Sep 2026 - **Estée Lauder Share of Search**: 31.2% - **NARS Share of Search**: 11.4% ## Is Estée Lauder or NARS more popular in search? - In September 2026, Estée Lauder had more branded searches than NARS among foundation brands worldwide. Estée Lauder had about 823,000 branded searches, while NARS had 301,000. Estée Lauder made up 31.2% of all foundation brand searches we track, and NARS accounted for 11.4%. - Estée Lauder was ahead of NARS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Estée Lauder’s share of searches among foundation brands worldwide moved from 34.9% to 31.2%, and its estimated monthly branded searches moved from 1.2M to 823K. - Across the 12 months ending September 2026, NARS’s share of searches among foundation brands worldwide moved from 10.5% to 11.4%, and its estimated monthly branded searches moved from 368K to 301K. ## Top foundation brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Estée Lauder was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. NARS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Estée Lauder was listed before NARS in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NARS | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Estée Lauder | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | L'Oréal Paris | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Maybelline | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Fenty Beauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | MAC | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about foundation brands - Asked ChatGPT "Which foundation brand should I buy?": 1. NARS, 2. Estée Lauder, 3. Maybelline, 4. Fenty Beauty - Asked ChatGPT "What are the best foundation brands?": 1. Fenty Beauty, 2. Estée Lauder, 3. NARS, 4. L'Oréal Paris, 5. Maybelline - Asked ChatGPT "What's the best foundation brand for everyday makeup?": 1. NARS, 2. L'Oréal Paris, 3. Maybelline - Searched Google, AI Overview "best foundation": 1. L'Oréal Paris, 2. Estée Lauder, 3. Maybelline - Searched Google, AI Overview "full coverage foundation": 1. Estée Lauder, 2. NARS, 3. Maybelline, 4. MAC Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for foundation brands worldwide in September 2026? - Estée Lauder’s share of searches among foundation brands worldwide has lost ground for 3 months in a row, from 33% to 31.2% in September 2026. - NARS’s share of searches among foundation brands worldwide has lost ground for 3 months in a row, from 12.1% to 11.4% in September 2026. ## Month by month | Month | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank | NARS estimated searches | NARS Share of Search | NARS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 34.9% | 1 | 368K | 10.5% | 4 | | Nov 2025 | 1.8M | 39.4% | 1 | 673K | 14.5% | 4 | | Dec 2025 | 1.5M | 38.8% | 1 | 450K | 11.6% | 4 | | Jan 2026 | 1M | 33.7% | 1 | 368K | 12.4% | 4 | | Feb 2026 | 1M | 34.5% | 1 | 301K | 10.4% | 4 | | Mar 2026 | 1.2M | 38.3% | 1 | 368K | 11.6% | 4 | | Apr 2026 | 1M | 34.5% | 1 | 301K | 10.4% | 4 | | May 2026 | 1M | 34.9% | 1 | 368K | 12.9% | 4 | | Jun 2026 | 823K | 33% | 1 | 301K | 12.1% | 4 | | Jul 2026 | 823K | 31.8% | 1 | 301K | 11.6% | 4 | | Aug 2026 | 823K | 31.6% | 1 | 301K | 11.6% | 4 | | Sep 2026 | 823K | 31.2% | 1 | 301K | 11.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Estée Lauder’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Estée Lauder**: Measured on the search term “estee lauder”. - **NARS**: Measured on the search term “nars”. - [Estée Lauder profile](/demand/global-en/brands/estee-lauder) - [NARS profile](/demand/global-en/brands/nars-cosmetics) - [All foundation brands worldwide](/demand/global-en/categories/foundation-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Estée Lauder or NARS more popular in search? In September 2026, Estée Lauder had more branded searches than NARS among foundation brands worldwide. Estée Lauder had about 823,000 branded searches, while NARS had 301,000. Estée Lauder made up 31.2% of all foundation brand searches we track, and NARS accounted for 11.4%. ## Cite this page Brandwave. "Estée Lauder vs NARS: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/foundation-brands/compare/estee-lauder-vs-nars-cosmetics This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/foundation-brands/compare/estee-lauder-vs-nars-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.