--- title: "Diablo vs Freud: Which is searched more?" description: "Is Diablo or Freud more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forstner bit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/forstner-bit-brands/compare/diablo-vs-freud" publisher: "Brandwave" --- # Diablo vs Freud: Which is searched more? Is Diablo or Freud more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forstner bit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Diablo and Freud - **Competitive set**: Forstner bit brands - **Market**: Global - **Month measured**: Sep 2026 - **Diablo Share of Search**: 23.4% - **Freud Share of Search**: 12.8% ## Is Diablo or Freud more popular in search? - In September 2026, Diablo had more branded searches than Freud among forstner bit brands worldwide. Diablo had about 673,000 branded searches, while Freud had 368,000. Diablo made up 23.4% of all forstner bit brand searches we track, and Freud accounted for 12.8%. - Diablo was ahead of Freud in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Diablo’s share of searches among forstner bit brands worldwide moved from 14.3% to 23.4%, and its estimated monthly branded searches moved from 450K to 673K. - Across the 12 months ending September 2026, Freud’s share of searches among forstner bit brands worldwide moved from 14.3% to 12.8%, and its estimated monthly branded searches moved from 450K to 368K. ## Top forstner bit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Diablo and Freud were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freud was listed before Diablo in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Freud | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Diablo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | WEN | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forstner bit brands - Asked ChatGPT "Which forstner bit brand should I buy?": 1. Freud, 2. Diablo, 3. Fisch, 4. WEN - Asked ChatGPT "What are the best forstner bit brands?": 1. Fisch, 2. Freud, 3. Diablo, 4. WEN - Asked ChatGPT "What's the best forstner bit brand for clean wood holes?": 1. Fisch, 2. Freud, 3. Diablo - Searched Google, AI Overview "drill bit set": named none of the brands we track - Searched Google, AI Overview "woodworking drill bit": 1. Fisch Not named in any answer: Milwaukee and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for forstner bit brands worldwide in September 2026? - In September 2026, Diablo gained share of searches among forstner bit brands worldwide, from 17.4% to 23.4%. - In September 2026, Freud gained share of searches among forstner bit brands worldwide, from 11.6% to 12.8%. ## Month by month | Month | Diablo estimated searches | Diablo Share of Search | Diablo rank | Freud estimated searches | Freud Share of Search | Freud rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 14.3% | 2 | 450K | 14.3% | 3 | | Nov 2025 | 450K | 14.3% | 2 | 450K | 14.3% | 3 | | Dec 2025 | 673K | 20.5% | 2 | 368K | 11.2% | 3 | | Jan 2026 | 550K | 19.4% | 2 | 450K | 15.9% | 3 | | Feb 2026 | 550K | 20% | 2 | 368K | 13.4% | 3 | | Mar 2026 | 450K | 16.5% | 2 | 450K | 16.5% | 3 | | Apr 2026 | 550K | 19.4% | 2 | 450K | 15.9% | 3 | | May 2026 | 673K | 22.8% | 2 | 450K | 15.2% | 3 | | Jun 2026 | 450K | 17% | 2 | 368K | 13.9% | 3 | | Jul 2026 | 450K | 17.4% | 2 | 301K | 11.6% | 3 | | Aug 2026 | 450K | 17.4% | 2 | 301K | 11.6% | 3 | | Sep 2026 | 673K | 23.4% | 2 | 368K | 12.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Diablo’s and Freud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Diablo**: Measured on the search term “diablo”. - **Freud**: Measured on the search term “freud”. - [Diablo profile](/demand/global-en/brands/diablo) - [Freud profile](/demand/global-en/brands/freud) - [All forstner bit brands worldwide](/demand/global-en/categories/forstner-bit-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Diablo or Freud more popular in search? In September 2026, Diablo had more branded searches than Freud among forstner bit brands worldwide. Diablo had about 673,000 branded searches, while Freud had 368,000. Diablo made up 23.4% of all forstner bit brand searches we track, and Freud accounted for 12.8%. ## Cite this page Brandwave. "Diablo vs Freud: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/forstner-bit-brands/compare/diablo-vs-freud This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/forstner-bit-brands/compare/diablo-vs-freud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.