--- title: "Bosch vs Freud: Which is searched more?" description: "Is Bosch or Freud more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forstner bit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/forstner-bit-brands/compare/bosch-vs-freud" publisher: "Brandwave" --- # Bosch vs Freud: Which is searched more? Is Bosch or Freud more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forstner bit brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Freud - **Competitive set**: Forstner bit brands - **Market**: Global - **Month measured**: Sep 2026 - **Bosch Share of Search**: <0.01% - **Freud Share of Search**: 12.8% ## Is Bosch or Freud more popular in search? - In September 2026, Freud had more branded searches than Bosch among forstner bit brands worldwide. Freud had about 368,000 branded searches, while Bosch had 110. Freud made up 12.8% of all forstner bit brand searches we track, and Bosch accounted for <0.01%. - Freud was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among forstner bit brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 110. - Across the 12 months ending September 2026, Freud’s share of searches among forstner bit brands worldwide moved from 14.3% to 12.8%, and its estimated monthly branded searches moved from 450K to 368K. ## Top forstner bit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Freud was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fisch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Freud | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Diablo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | WEN | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forstner bit brands - Asked ChatGPT "Which forstner bit brand should I buy?": 1. Freud, 2. Diablo, 3. Fisch, 4. WEN - Asked ChatGPT "What are the best forstner bit brands?": 1. Fisch, 2. Freud, 3. Diablo, 4. WEN - Asked ChatGPT "What's the best forstner bit brand for clean wood holes?": 1. Fisch, 2. Freud, 3. Diablo - Searched Google, AI Overview "drill bit set": named none of the brands we track - Searched Google, AI Overview "woodworking drill bit": 1. Fisch Not named in any answer: Milwaukee and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for forstner bit brands worldwide in September 2026? - In September 2026, Freud gained share of searches among forstner bit brands worldwide, from 11.6% to 12.8%. - Estimated monthly branded searches for Bosch worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Freud estimated searches | Freud Share of Search | Freud rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | <0.01% | 6 | 450K | 14.3% | 3 | | Nov 2025 | 170 | <0.01% | 6 | 450K | 14.3% | 3 | | Dec 2025 | 110 | <0.01% | 6 | 368K | 11.2% | 3 | | Jan 2026 | 110 | <0.01% | 6 | 450K | 15.9% | 3 | | Feb 2026 | 90 | <0.01% | 6 | 368K | 13.4% | 3 | | Mar 2026 | 110 | <0.01% | 6 | 450K | 16.5% | 3 | | Apr 2026 | 110 | <0.01% | 6 | 450K | 15.9% | 3 | | May 2026 | 90 | <0.01% | 6 | 450K | 15.2% | 3 | | Jun 2026 | 90 | <0.01% | 6 | 368K | 13.9% | 3 | | Jul 2026 | 110 | <0.01% | 6 | 301K | 11.6% | 3 | | Aug 2026 | 110 | <0.01% | 6 | 301K | 11.6% | 3 | | Sep 2026 | 110 | <0.01% | 6 | 368K | 12.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Freud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch forstner bit”. - **Freud**: Measured on the search term “freud”. - [Bosch profile](/demand/global-en/brands/bosch) - [Freud profile](/demand/global-en/brands/freud) - [All forstner bit brands worldwide](/demand/global-en/categories/forstner-bit-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Freud more popular in search? In September 2026, Freud had more branded searches than Bosch among forstner bit brands worldwide. Freud had about 368,000 branded searches, while Bosch had 110. Freud made up 12.8% of all forstner bit brand searches we track, and Bosch accounted for <0.01%. ## Cite this page Brandwave. "Bosch vs Freud: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/forstner-bit-brands/compare/bosch-vs-freud This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/forstner-bit-brands/compare/bosch-vs-freud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.