---
title: "Form builders: Which are searched most?"
description: "Compare the form builders teams use. Share of Search among Google Forms, Microsoft Forms, Typeform and Tally, the form builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/form-builders"
publisher: "Brandwave"
---

# Form builders: Which are searched most?

Compare the form builders teams use. Share of Search among Google Forms, Microsoft Forms, Typeform and Tally, the form builders Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Form builders
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Google Forms, 85.9%

## Which brand is most popular in search among form builders worldwide?

- In September 2026, Google Forms was the most searched among form builders worldwide, with an estimated 14.9M branded searches and 85.9% estimated Share of Search within this set.
- Microsoft Forms is in 2nd place, 73.7 percentage points behind at 12.2% Share of Search.
- Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among form builders worldwide increased from 82.6% to 85.9%.
- Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among form builders worldwide decreased from 14.6% to 12.2%.
- Across the 12 months ending September 2026, Typeform’s estimated Share of Search among form builders worldwide decreased from 2.6% to 1.5%.
- Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among form builders worldwide peaked at 85.9% in September 2026 and was lowest at 82.4% in March 2026.
- Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among form builders worldwide peaked at 14.7% in March 2026 and was lowest at 12.2% in August 2026.
- Across the 12 months ending September 2026, Typeform’s estimated Share of Search among form builders worldwide peaked at 2.7% in January 2026 and was lowest at 1.5% in September 2026.
- Across the 12 months ending September 2026, Tally held steady: its estimated Share of Search among form builders worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Google Forms vs Microsoft Forms: compare search popularity](/demand/global-en/compare/google-forms-vs-microsoft-forms): 85.9% against 12.2% Share of Search.

## How did search popularity change for form builders worldwide in September 2026?

- Google Forms’ estimated Share of Search among form builders worldwide has gained ground for 3 months in a row, from 84.8% to 85.9% in September 2026.
- Typeform’s estimated Share of Search among form builders worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026.
- Estimated monthly branded searches for Tally worldwide rose 106.6% over 12 measured months, from 38K to 78.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Google Forms | 85.9% | 14.9M | +22.2% | Google |
| 2 | Microsoft Forms | 12.2% | 2.1M | +22.1% | Microsoft |
| 3 | Typeform | 1.5% | 254K | +0.8% | Typeform |
| 4 | Tally | 0.45% | 78.5K | +21.3% | Tally |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Google Forms | 12.1M | 82.6% | 1 |
| Oct 2025 | Microsoft Forms | 2.1M | 14.6% | 2 |
| Oct 2025 | Typeform | 373K | 2.6% | 3 |
| Oct 2025 | Tally | 38K | 0.26% | 4 |
| Nov 2025 | Google Forms | 12.1M | 84.5% | 1 |
| Nov 2025 | Microsoft Forms | 1.8M | 12.6% | 2 |
| Nov 2025 | Typeform | 374K | 2.6% | 3 |
| Nov 2025 | Tally | 38K | 0.27% | 4 |
| Dec 2025 | Google Forms | 10M | 84.7% | 1 |
| Dec 2025 | Microsoft Forms | 1.5M | 12.4% | 2 |
| Dec 2025 | Typeform | 306K | 2.6% | 3 |
| Dec 2025 | Tally | 35.2K | 0.3% | 4 |
| Jan 2026 | Google Forms | 12M | 84.7% | 1 |
| Jan 2026 | Microsoft Forms | 1.7M | 12.3% | 2 |
| Jan 2026 | Typeform | 375K | 2.7% | 3 |
| Jan 2026 | Tally | 41.4K | 0.29% | 4 |
| Feb 2026 | Google Forms | 12.1M | 84.6% | 1 |
| Feb 2026 | Microsoft Forms | 1.8M | 12.5% | 2 |
| Feb 2026 | Typeform | 375K | 2.6% | 3 |
| Feb 2026 | Tally | 41.6K | 0.29% | 4 |
| Mar 2026 | Google Forms | 12.2M | 82.4% | 1 |
| Mar 2026 | Microsoft Forms | 2.2M | 14.7% | 2 |
| Mar 2026 | Typeform | 376K | 2.5% | 3 |
| Mar 2026 | Tally | 57.5K | 0.39% | 4 |
| Apr 2026 | Google Forms | 14.7M | 85.2% | 1 |
| Apr 2026 | Microsoft Forms | 2.1M | 12.3% | 2 |
| Apr 2026 | Typeform | 375K | 2.2% | 3 |
| Apr 2026 | Tally | 57.2K | 0.33% | 4 |
| May 2026 | Google Forms | 12.2M | 84.9% | 1 |
| May 2026 | Microsoft Forms | 1.8M | 12.4% | 2 |
| May 2026 | Typeform | 308K | 2.2% | 3 |
| May 2026 | Tally | 69.8K | 0.49% | 4 |
| Jun 2026 | Google Forms | 12.1M | 84.8% | 1 |
| Jun 2026 | Microsoft Forms | 1.8M | 12.5% | 2 |
| Jun 2026 | Typeform | 309K | 2.2% | 3 |
| Jun 2026 | Tally | 69.5K | 0.49% | 4 |
| Jul 2026 | Google Forms | 10.1M | 85% | 1 |
| Jul 2026 | Microsoft Forms | 1.5M | 12.3% | 2 |
| Jul 2026 | Typeform | 253K | 2.1% | 3 |
| Jul 2026 | Tally | 65.3K | 0.55% | 4 |
| Aug 2026 | Google Forms | 12.2M | 85.6% | 1 |
| Aug 2026 | Microsoft Forms | 1.7M | 12.2% | 2 |
| Aug 2026 | Typeform | 252K | 1.8% | 3 |
| Aug 2026 | Tally | 64.7K | 0.46% | 4 |
| Sep 2026 | Google Forms | 14.9M | 85.9% | 1 |
| Sep 2026 | Microsoft Forms | 2.1M | 12.2% | 2 |
| Sep 2026 | Typeform | 254K | 1.5% | 3 |
| Sep 2026 | Tally | 78.5K | 0.45% | 4 |

## What is being compared

- **Google Forms**: Measured on the search terms “form google forms”, “forms google”, “google form”, “google form builder”, “google form for quiz”, “Google Forms”, “google forms application”, “google forms apps”, “google forms create”, “google forms making”, “google forms quiz”, “google forms survey”, “google forms templates”, “google google forms”, “google.forms” and “googleforms”, summed into one figure.
- **Microsoft Forms**: Measured on the search terms “creating microsoft forms”, “forms microsoft”, “forms office”, “microsoft form”, “Microsoft Forms”, “microsoft forms app”, “microsoft forms quiz”, “microsoft forms survey”, “microsoftforms”, “MS Forms” and “office forms”, summed into one figure.
- **Tally**: Measured on the search terms “tally form”, “tally form builder”, “Tally Forms”, “tally so”, “tally.so”, “tallyform” and “tallyforms”, summed into one figure.
- **Typeform**: Measured on the search terms “form typeform”, “Typeform”, “typeform forms”, “typeform surveys” and “typeforms”, summed into one figure.

- [Google Forms](/demand/global-en/brands/google-forms)
- [Microsoft Forms](/demand/global-en/brands/microsoft-forms)
- [Tally](/demand/global-en/brands/tally-forms)
- [Typeform](/demand/global-en/brands/typeform)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among form builders worldwide?

In September 2026, Google Forms was the most searched among form builders worldwide, with an estimated 14.9M branded searches and 85.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Form builders: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/form-builders

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/form-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.