---
title: "Forklift dealer brands: Which are searched most?"
description: "Compare the forklift dealer brands people buy. Share of Search among Toyota, Nissan, Mitsubishi, Hyundai Construction Equipment, Yale Materials Handling, Clark and Doosan, the forklift dealer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/forklift-dealer-brands"
publisher: "Brandwave"
---

# Forklift dealer brands: Which are searched most?

Compare the forklift dealer brands people buy. Share of Search among Toyota, Nissan, Mitsubishi, Hyundai Construction Equipment, Yale Materials Handling, Clark and Doosan, the forklift dealer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Forklift dealer brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Toyota, 66.4%

## Which brand is most popular in search among forklift dealer brands worldwide?

- In September 2026, Toyota was the most searched among forklift dealer brands worldwide, with an estimated 11.1M branded searches and 66.4% estimated Share of Search within this set.
- Nissan is in 2nd place, 46.4 percentage points behind at 20% Share of Search.
- Across the 12 months ending September 2026, Toyota’s estimated Share of Search among forklift dealer brands worldwide increased from 61.8% to 66.4%.
- Across the 12 months ending September 2026, Nissan’s estimated Share of Search among forklift dealer brands worldwide decreased from 22.8% to 20%.
- Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among forklift dealer brands worldwide decreased from 15.3% to 13.4%.
- Across the 12 months ending September 2026, Toyota’s estimated Share of Search among forklift dealer brands worldwide peaked at 66.5% in January 2026 and was lowest at 61.8% in October 2025.
- Across the 12 months ending September 2026, Nissan’s estimated Share of Search among forklift dealer brands worldwide peaked at 22.8% in March 2026 and was lowest at 19.5% in February 2026.
- Across the 12 months ending September 2026, Mitsubishi’s estimated Share of Search among forklift dealer brands worldwide peaked at 15.9% in May 2026 and was lowest at 13.4% in January 2026.
- Across the 12 months ending September 2026, Hyundai Construction Equipment, Yale Materials Handling, Clark and Doosan held steady: their estimated Share of Search among forklift dealer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Toyota vs Nissan: compare search popularity](/demand/global-en/compare/nissan-vs-toyota): 66.4% against 20% Share of Search.
- [Toyota vs Mitsubishi: compare search popularity](/demand/global-en/compare/mitsubishi-vs-toyota): 66.4% against 13.4% Share of Search.
- [Nissan vs Mitsubishi: compare search popularity](/demand/global-en/compare/mitsubishi-vs-nissan): 20% against 13.4% Share of Search.

## How did search popularity change for forklift dealer brands worldwide in September 2026?

- In September 2026, Toyota gained estimated Share of Search among forklift dealer brands worldwide, from 64.5% to 66.4%.
- In September 2026, Nissan gained estimated Share of Search among forklift dealer brands worldwide, from 19.5% to 20%.
- In September 2026, Mitsubishi lost estimated Share of Search among forklift dealer brands worldwide, from 15.9% to 13.4%.
- Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
- Estimated monthly branded searches for Doosan worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
- Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Toyota | 66.4% | 11.1M | 0.0% | Toyota |
| 2 | Nissan | 20% | 3.4M | 0.0% | Nissan |
| 3 | Mitsubishi | 13.4% | 2.2M | -18.2% | Mitsubishi |
| 4 | Hyundai Construction Equipment | 0.09% | 15.4K | 0.0% | HD Hyundai Construction Equipment |
| 5 | Yale Materials Handling | 0.04% | 6.9K | 0.0% | Hyster-Yale Materials Handling, Inc. |
| 6 | Clark | 0.03% | 5.4K | 0.0% | Clark Material Handling Company |
| 7 | Doosan | <0.01% | 260 | 0.0% | Doosan |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toyota | 11.1M | 61.8% | 1 |
| Oct 2025 | Nissan | 4.1M | 22.8% | 2 |
| Oct 2025 | Mitsubishi | 2.7M | 15.3% | 3 |
| Oct 2025 | Hyundai Construction Equipment | 16.1K | 0.09% | 4 |
| Oct 2025 | Yale Materials Handling | 8.4K | 0.05% | 5 |
| Oct 2025 | Clark | 8.1K | 0.05% | 6 |
| Oct 2025 | Doosan | 390 | <0.01% | 7 |
| Nov 2025 | Toyota | 11.1M | 64.5% | 1 |
| Nov 2025 | Nissan | 3.4M | 19.5% | 2 |
| Nov 2025 | Mitsubishi | 2.7M | 15.9% | 3 |
| Nov 2025 | Hyundai Construction Equipment | 15.4K | 0.09% | 4 |
| Nov 2025 | Yale Materials Handling | 6.8K | 0.04% | 5 |
| Nov 2025 | Clark | 5.4K | 0.03% | 6 |
| Nov 2025 | Doosan | 390 | <0.01% | 7 |
| Dec 2025 | Toyota | 11.1M | 66.4% | 1 |
| Dec 2025 | Nissan | 3.4M | 20% | 2 |
| Dec 2025 | Mitsubishi | 2.2M | 13.4% | 3 |
| Dec 2025 | Hyundai Construction Equipment | 15.4K | 0.09% | 4 |
| Dec 2025 | Yale Materials Handling | 6.8K | 0.04% | 5 |
| Dec 2025 | Clark | 5.4K | 0.03% | 6 |
| Dec 2025 | Doosan | 320 | <0.01% | 7 |
| Jan 2026 | Toyota | 13.6M | 66.5% | 1 |
| Jan 2026 | Nissan | 4.1M | 20% | 2 |
| Jan 2026 | Mitsubishi | 2.7M | 13.4% | 3 |
| Jan 2026 | Hyundai Construction Equipment | 17.1K | 0.08% | 4 |
| Jan 2026 | Clark | 8.1K | 0.04% | 5 |
| Jan 2026 | Yale Materials Handling | 6.9K | 0.03% | 6 |
| Jan 2026 | Doosan | 390 | <0.01% | 7 |
| Feb 2026 | Toyota | 11.1M | 64.5% | 1 |
| Feb 2026 | Nissan | 3.4M | 19.5% | 2 |
| Feb 2026 | Mitsubishi | 2.7M | 15.9% | 3 |
| Feb 2026 | Hyundai Construction Equipment | 17.1K | 0.1% | 4 |
| Feb 2026 | Yale Materials Handling | 6.9K | 0.04% | 5 |
| Feb 2026 | Clark | 6.6K | 0.04% | 6 |
| Feb 2026 | Doosan | 320 | <0.01% | 7 |
| Mar 2026 | Toyota | 11.1M | 61.8% | 1 |
| Mar 2026 | Nissan | 4.1M | 22.8% | 2 |
| Mar 2026 | Mitsubishi | 2.7M | 15.3% | 3 |
| Mar 2026 | Hyundai Construction Equipment | 17.1K | 0.1% | 4 |
| Mar 2026 | Yale Materials Handling | 6.9K | 0.04% | 5 |
| Mar 2026 | Clark | 6.6K | 0.04% | 6 |
| Mar 2026 | Doosan | 590 | <0.01% | 7 |
| Apr 2026 | Toyota | 11.1M | 64.5% | 1 |
| Apr 2026 | Nissan | 3.4M | 19.5% | 2 |
| Apr 2026 | Mitsubishi | 2.7M | 15.9% | 3 |
| Apr 2026 | Hyundai Construction Equipment | 16.1K | 0.09% | 4 |
| Apr 2026 | Yale Materials Handling | 6.9K | 0.04% | 5 |
| Apr 2026 | Clark | 6.6K | 0.04% | 6 |
| Apr 2026 | Doosan | 390 | <0.01% | 7 |
| May 2026 | Toyota | 11.1M | 64.5% | 1 |
| May 2026 | Nissan | 3.4M | 19.5% | 2 |
| May 2026 | Mitsubishi | 2.7M | 15.9% | 3 |
| May 2026 | Hyundai Construction Equipment | 15.4K | 0.09% | 4 |
| May 2026 | Yale Materials Handling | 6.8K | 0.04% | 5 |
| May 2026 | Clark | 5.4K | 0.03% | 6 |
| May 2026 | Doosan | 260 | <0.01% | 7 |
| Jun 2026 | Toyota | 11.1M | 66.4% | 1 |
| Jun 2026 | Nissan | 3.4M | 20% | 2 |
| Jun 2026 | Mitsubishi | 2.2M | 13.4% | 3 |
| Jun 2026 | Hyundai Construction Equipment | 16.4K | 0.1% | 4 |
| Jun 2026 | Yale Materials Handling | 6.9K | 0.04% | 5 |
| Jun 2026 | Clark | 5.4K | 0.03% | 6 |
| Jun 2026 | Doosan | 320 | <0.01% | 7 |
| Jul 2026 | Toyota | 11.1M | 66.4% | 1 |
| Jul 2026 | Nissan | 3.4M | 20% | 2 |
| Jul 2026 | Mitsubishi | 2.2M | 13.4% | 3 |
| Jul 2026 | Hyundai Construction Equipment | 14.9K | 0.09% | 4 |
| Jul 2026 | Yale Materials Handling | 6.9K | 0.04% | 5 |
| Jul 2026 | Clark | 5.4K | 0.03% | 6 |
| Jul 2026 | Doosan | 320 | <0.01% | 7 |
| Aug 2026 | Toyota | 11.1M | 64.5% | 1 |
| Aug 2026 | Nissan | 3.4M | 19.5% | 2 |
| Aug 2026 | Mitsubishi | 2.7M | 15.9% | 3 |
| Aug 2026 | Hyundai Construction Equipment | 15.4K | 0.09% | 4 |
| Aug 2026 | Yale Materials Handling | 6.9K | 0.04% | 5 |
| Aug 2026 | Clark | 5.4K | 0.03% | 6 |
| Aug 2026 | Doosan | 260 | <0.01% | 7 |
| Sep 2026 | Toyota | 11.1M | 66.4% | 1 |
| Sep 2026 | Nissan | 3.4M | 20% | 2 |
| Sep 2026 | Mitsubishi | 2.2M | 13.4% | 3 |
| Sep 2026 | Hyundai Construction Equipment | 15.4K | 0.09% | 4 |
| Sep 2026 | Yale Materials Handling | 6.9K | 0.04% | 5 |
| Sep 2026 | Clark | 5.4K | 0.03% | 6 |
| Sep 2026 | Doosan | 260 | <0.01% | 7 |

## What is being compared

- **Clark**: Measured on the search term “clark forklifts”.
- **Doosan**: Measured on the search term “doosan forklift dealer”.
- **Hyundai Construction Equipment**: Measured on the search terms “hyundai construction equipment”, “hyundai excavator” and “hyundai forklift”, summed into one figure.
- **Mitsubishi**: Measured on the search term “mitsubishi”.
- **Nissan**: Measured on the search term “nissan”.
- **Toyota**: Measured on the search term “toyota”.
- **Yale Materials Handling**: Measured on the search terms “yale forklift” and “yale materials handling”, summed into one figure.

- [Clark](/demand/global-en/brands/clark)
- [Doosan](/demand/global-en/brands/doosan)
- [Hyundai Construction Equipment](/demand/global-en/brands/hyundai-construction-equipment)
- [Mitsubishi](/demand/global-en/brands/mitsubishi)
- [Nissan](/demand/global-en/brands/nissan)
- [Toyota](/demand/global-en/brands/toyota)
- [Yale Materials Handling](/demand/global-en/brands/yale-materials-handling)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among forklift dealer brands worldwide?

In September 2026, Toyota was the most searched among forklift dealer brands worldwide, with an estimated 11.1M branded searches and 66.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Forklift dealer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/forklift-dealer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/forklift-dealer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.