--- title: "Crown vs Toyota Material Handling: Which is searched more?" description: "Is Crown or Toyota Material Handling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/forklift-brands/compare/crown-vs-toyota-material-handling" publisher: "Brandwave" --- # Crown vs Toyota Material Handling: Which is searched more? Is Crown or Toyota Material Handling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Crown and Toyota Material Handling - **Competitive set**: Forklift brands - **Market**: Global - **Month measured**: Sep 2026 - **Crown Share of Search**: 16.1% - **Toyota Material Handling Share of Search**: 59.2% ## Is Crown or Toyota Material Handling more popular in search? - In September 2026, Toyota Material Handling had more branded searches than Crown among forklift brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Crown had 12,100. Toyota Material Handling made up 59.2% of all forklift brand searches we track, and Crown accounted for 16.1%. - Toyota Material Handling was ahead of Crown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Crown’s share of searches among forklift brands worldwide moved from 17% to 16.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among forklift brands worldwide moved from 56.8% to 59.2%, and its estimated monthly branded searches moved from 49.3K to 44.4K. ## Top forklift brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Toyota Material Handling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crown was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toyota Material Handling was listed before Crown in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toyota Material Handling | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hyster | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Yale | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Crown | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Linde | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jungheinrich | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Komatsu | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forklift brands - Asked ChatGPT "Which forklift brand should I buy?": 1. Toyota Material Handling, 2. Hyster, 3. Yale, 4. Crown - Asked ChatGPT "What are the best forklift brands?": 1. Toyota Material Handling, 2. Hyster, 3. Yale, 4. Crown, 5. Linde, 6. Komatsu - Asked ChatGPT "What's the best forklift brand for warehouse lifting?": 1. Toyota Material Handling, 2. Crown, 3. Hyster, 4. Yale, 5. Jungheinrich - Searched Google, AI Overview "electric forklift": 1. Toyota Material Handling - Searched Google, AI Overview "warehouse forklift": named none of the brands we track Not named in any answer: Clark. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for forklift brands worldwide in September 2026? - Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Crown estimated searches | Crown Share of Search | Crown rank | Toyota Material Handling estimated searches | Toyota Material Handling Share of Search | Toyota Material Handling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 17% | 2 | 49.3K | 56.8% | 1 | | Nov 2025 | 12.1K | 16.2% | 2 | 45.2K | 60.5% | 1 | | Dec 2025 | 12.1K | 18.2% | 2 | 37K | 55.7% | 1 | | Jan 2026 | 14.8K | 18.4% | 2 | 45.2K | 56.3% | 1 | | Feb 2026 | 12.1K | 15.9% | 2 | 45.2K | 59.5% | 1 | | Mar 2026 | 14.8K | 17.7% | 2 | 49.3K | 58.8% | 1 | | Apr 2026 | 14.8K | 17.3% | 2 | 51.2K | 59.8% | 1 | | May 2026 | 12.1K | 16.2% | 2 | 45.2K | 60.6% | 1 | | Jun 2026 | 14.8K | 18.9% | 2 | 45.2K | 57.7% | 1 | | Jul 2026 | 12.1K | 17.1% | 2 | 40.3K | 56.9% | 1 | | Aug 2026 | 12.1K | 16% | 2 | 45.2K | 59.7% | 1 | | Sep 2026 | 12.1K | 16.1% | 2 | 44.4K | 59.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Crown’s and Toyota Material Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Crown**: Measured on the search term “crown fork lift”. - **Toyota Material Handling**: Measured on the search terms “toyota forklift” and “toyota material handling”, summed into one figure. - [Crown profile](/demand/global-en/brands/crown) - [Toyota Material Handling profile](/demand/global-en/brands/toyota-material-handling) - [All forklift brands worldwide](/demand/global-en/categories/forklift-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Crown or Toyota Material Handling more popular in search? In September 2026, Toyota Material Handling had more branded searches than Crown among forklift brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Crown had 12,100. Toyota Material Handling made up 59.2% of all forklift brand searches we track, and Crown accounted for 16.1%. ## Cite this page Brandwave. "Crown vs Toyota Material Handling: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/forklift-brands/compare/crown-vs-toyota-material-handling This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/forklift-brands/compare/crown-vs-toyota-material-handling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.