--- title: "Forklift brands: Which brands are most popular in search?" description: "Compare the forklift brands households and businesses choose. Share of Search among Toyota, Yale, Crown, Clark, Linde and Hyster, the forklift brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/forklift-brands" publisher: "Brandwave" --- # Forklift brands: Which brands are most popular in search? Compare the forklift brands households and businesses choose. Share of Search among Toyota, Yale, Crown, Clark, Linde and Hyster, the forklift brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Forklift brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Toyota, 99.2% ## Which brand is most popular in search among forklift brands worldwide? - In August 2026, Toyota was the most searched among forklift brands worldwide, with an estimated 11.1M branded searches and 99.2% estimated Share of Search within this set. - Yale is in 2nd place, 98.5 percentage points behind at 0.66% Share of Search. - Across the 11 months ending August 2026, Toyota, Yale, Crown, Clark, Linde and Hyster held steady: their estimated Share of Search among forklift brands worldwide each moved less than 0.5 percentage points. ## How did search popularity change for forklift brands worldwide in August 2026? - Estimated monthly branded searches for Yale worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026. - Estimated monthly branded searches for Clark worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Hyster worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026. - Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Linde worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Toyota | 99.2% | 11.1M | 0.0% | Toyota | | 2 | Yale | 0.66% | 74K | +22.3% | Yale | | 3 | Crown | 0.11% | 12.1K | 0.0% | Crown Equipment Corporation | | 4 | Clark | 0.05% | 5.4K | 0.0% | Clark Material Handling Company | | 5 | Linde | <0.01% | 320 | 0.0% | KION Group AG | | 6 | Hyster | <0.01% | 260 | 0.0% | Hyster-Yale Materials Handling, Inc. | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toyota | 11.1M | 99.2% | 1 | | Oct 2025 | Yale | 60.5K | 0.54% | 2 | | Oct 2025 | Crown | 14.8K | 0.13% | 3 | | Oct 2025 | Clark | 8.1K | 0.07% | 4 | | Oct 2025 | Linde | 390 | <0.01% | 5 | | Oct 2025 | Hyster | 320 | <0.01% | 6 | | Nov 2025 | Toyota | 11.1M | 99.3% | 1 | | Nov 2025 | Yale | 60.5K | 0.54% | 2 | | Nov 2025 | Crown | 12.1K | 0.11% | 3 | | Nov 2025 | Clark | 5.4K | 0.05% | 4 | | Nov 2025 | Linde | 390 | <0.01% | 5 | | Nov 2025 | Hyster | 320 | <0.01% | 6 | | Dec 2025 | Toyota | 11.1M | 99.3% | 1 | | Dec 2025 | Yale | 60.5K | 0.54% | 2 | | Dec 2025 | Crown | 12.1K | 0.11% | 3 | | Dec 2025 | Clark | 5.4K | 0.05% | 4 | | Dec 2025 | Hyster | 260 | <0.01% | 5 | | Dec 2025 | Linde | 260 | <0.01% | 6 | | Jan 2026 | Toyota | 13.6M | 99.4% | 1 | | Jan 2026 | Yale | 60.5K | 0.44% | 2 | | Jan 2026 | Crown | 14.8K | 0.11% | 3 | | Jan 2026 | Clark | 8.1K | 0.06% | 4 | | Jan 2026 | Linde | 390 | <0.01% | 5 | | Jan 2026 | Hyster | 320 | <0.01% | 6 | | Feb 2026 | Toyota | 11.1M | 99.4% | 1 | | Feb 2026 | Yale | 49.5K | 0.44% | 2 | | Feb 2026 | Crown | 12.1K | 0.11% | 3 | | Feb 2026 | Clark | 6.6K | 0.06% | 4 | | Feb 2026 | Hyster | 320 | <0.01% | 5 | | Feb 2026 | Linde | 320 | <0.01% | 6 | | Mar 2026 | Toyota | 11.1M | 99.3% | 1 | | Mar 2026 | Yale | 60.5K | 0.54% | 2 | | Mar 2026 | Crown | 14.8K | 0.13% | 3 | | Mar 2026 | Clark | 6.6K | 0.06% | 4 | | Mar 2026 | Linde | 390 | <0.01% | 5 | | Mar 2026 | Hyster | 260 | <0.01% | 6 | | Apr 2026 | Toyota | 11.1M | 99.3% | 1 | | Apr 2026 | Yale | 60.5K | 0.54% | 2 | | Apr 2026 | Crown | 14.8K | 0.13% | 3 | | Apr 2026 | Clark | 6.6K | 0.06% | 4 | | Apr 2026 | Linde | 320 | <0.01% | 5 | | Apr 2026 | Hyster | 210 | <0.01% | 6 | | May 2026 | Toyota | 11.1M | 99.3% | 1 | | May 2026 | Yale | 60.5K | 0.54% | 2 | | May 2026 | Crown | 12.1K | 0.11% | 3 | | May 2026 | Clark | 5.4K | 0.05% | 4 | | May 2026 | Linde | 320 | <0.01% | 5 | | May 2026 | Hyster | 260 | <0.01% | 6 | | Jun 2026 | Toyota | 11.1M | 99.3% | 1 | | Jun 2026 | Yale | 60.5K | 0.54% | 2 | | Jun 2026 | Crown | 14.8K | 0.13% | 3 | | Jun 2026 | Clark | 5.4K | 0.05% | 4 | | Jun 2026 | Linde | 320 | <0.01% | 5 | | Jun 2026 | Hyster | 260 | <0.01% | 6 | | Jul 2026 | Toyota | 11.1M | 99.3% | 1 | | Jul 2026 | Yale | 60.5K | 0.54% | 2 | | Jul 2026 | Crown | 12.1K | 0.11% | 3 | | Jul 2026 | Clark | 5.4K | 0.05% | 4 | | Jul 2026 | Linde | 320 | <0.01% | 5 | | Jul 2026 | Hyster | 260 | <0.01% | 6 | | Aug 2026 | Toyota | 11.1M | 99.2% | 1 | | Aug 2026 | Yale | 74K | 0.66% | 2 | | Aug 2026 | Crown | 12.1K | 0.11% | 3 | | Aug 2026 | Clark | 5.4K | 0.05% | 4 | | Aug 2026 | Linde | 320 | <0.01% | 5 | | Aug 2026 | Hyster | 260 | <0.01% | 6 | | Sep 2026 | Clark | — | — | — | | Sep 2026 | Crown | — | — | — | | Sep 2026 | Hyster | — | — | — | | Sep 2026 | Linde | — | — | — | | Sep 2026 | Toyota | — | — | — | | Sep 2026 | Yale | — | — | — | ## What is being compared - **Clark**: Measured on the search term “clark forklifts”. - **Crown**: Measured on the search term “crown fork lift”. - **Hyster**: Measured on the search term “hyster 155”. - **Linde**: Measured on the search term “linde e16c”. - **Toyota**: Measured on the search term “toyota”. - **Yale**: Measured on the search term “yale lock”. - [Clark](/demand/global-en/brands/clark) - [Crown](/demand/global-en/brands/crown) - [Hyster](/demand/global-en/brands/hyster) - [Linde](/demand/global-en/brands/linde) - [Toyota](/demand/global-en/brands/toyota) - [Yale](/demand/global-en/brands/yale) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among forklift brands worldwide? In August 2026, Toyota was the most searched among forklift brands worldwide, with an estimated 11.1M branded searches and 99.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Forklift brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/forklift-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/forklift-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.