---
title: "Footballs: Which brands are most popular in search?"
description: "Compare the footballs people buy. Share of Search among Adidas, Nike, Puma, Mitre, Select and Uhlsport, the footballs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/footballs"
publisher: "Brandwave"
---

# Footballs: Which brands are most popular in search?

Compare the footballs people buy. Share of Search among Adidas, Nike, Puma, Mitre, Select and Uhlsport, the footballs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Footballs
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adidas, 40.8%

## Which brand is most popular in search among footballs worldwide?

- Adidas and Nike share the highest estimated Share of Search among footballs worldwide, at 40.8% in August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among footballs worldwide increased from 37.3% to 40.8%.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among footballs worldwide decreased from 45.9% to 40.8%.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among footballs worldwide increased from 16.8% to 18.3%.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among footballs worldwide peaked at 42.2% in June 2026 and was lowest at 33.9% in January 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among footballs worldwide peaked at 50.8% in January 2026 and was lowest at 37.5% in May 2026.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among footballs worldwide peaked at 25% in May 2026 and was lowest at 14.2% in December 2025.
- Across the 11 months ending August 2026, Adidas rose from 2nd to 1st among footballs worldwide.
- Across the 11 months ending August 2026, Nike fell from 1st to 2nd among footballs worldwide.
- Across the 11 months ending August 2026, Mitre, Select and Uhlsport held steady: their estimated Share of Search among footballs worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Adidas vs Nike: compare search popularity](/demand/global-en/compare/adidas-vs-nike): 40.8% Share of Search each.
- [Adidas vs Puma: compare search popularity](/demand/global-en/compare/adidas-vs-puma): 40.8% against 18.3% Share of Search.
- [Nike vs Puma: compare search popularity](/demand/global-en/compare/nike-vs-puma): 40.8% against 18.3% Share of Search.

## How did search popularity change for footballs worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among footballs worldwide, from 15.5% to 18.3%.
- In August 2026, Adidas lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.
- In August 2026, Nike lost estimated Share of Search among footballs worldwide, from 42.2% to 40.8%.
- Estimated monthly branded searches for Uhlsport worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.
- Estimated monthly branded searches for Mitre worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
- Estimated monthly branded searches for Select worldwide fell 19.4% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adidas | 40.8% | 20.4M | 0.0% | Adidas |
| 2 | Nike | 40.8% | 20.4M | 0.0% | Nike |
| 3 | Puma | 18.3% | 9.1M | +22.2% | Puma |
| 4 | Mitre | 0.02% | 8.1K | -18.2% | Mitre |
| 5 | Select | <0.01% | 2.9K | -19.4% | Select |
| 6 | Uhlsport | <0.01% | 590 | 0.0% | Uhlsport |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 20.4M | 45.9% | 1 |
| Oct 2025 | Adidas | 16.6M | 37.3% | 2 |
| Oct 2025 | Puma | 7.5M | 16.8% | 3 |
| Oct 2025 | Mitre | 6.6K | 0.01% | 4 |
| Oct 2025 | Select | 3.6K | <0.01% | 5 |
| Oct 2025 | Uhlsport | 480 | <0.01% | 6 |
| Nov 2025 | Nike | 30.4M | 47.2% | 1 |
| Nov 2025 | Adidas | 24.9M | 38.6% | 2 |
| Nov 2025 | Puma | 9.1M | 14.2% | 3 |
| Nov 2025 | Mitre | 8.1K | 0.01% | 4 |
| Nov 2025 | Select | 3.6K | <0.01% | 5 |
| Nov 2025 | Uhlsport | 480 | <0.01% | 6 |
| Dec 2025 | Nike | 24.9M | 47.2% | 1 |
| Dec 2025 | Adidas | 20.4M | 38.6% | 2 |
| Dec 2025 | Puma | 7.5M | 14.2% | 3 |
| Dec 2025 | Mitre | 5.4K | 0.01% | 4 |
| Dec 2025 | Select | 2.9K | <0.01% | 5 |
| Dec 2025 | Uhlsport | 390 | <0.01% | 6 |
| Jan 2026 | Nike | 24.9M | 50.8% | 1 |
| Jan 2026 | Adidas | 16.6M | 33.9% | 2 |
| Jan 2026 | Puma | 7.5M | 15.3% | 3 |
| Jan 2026 | Mitre | 5.4K | 0.01% | 4 |
| Jan 2026 | Select | 2.4K | <0.01% | 5 |
| Jan 2026 | Uhlsport | 390 | <0.01% | 6 |
| Feb 2026 | Nike | 20.4M | 45.9% | 1 |
| Feb 2026 | Adidas | 16.6M | 37.3% | 2 |
| Feb 2026 | Puma | 7.5M | 16.8% | 3 |
| Feb 2026 | Mitre | 4.4K | <0.01% | 4 |
| Feb 2026 | Select | 3.6K | <0.01% | 5 |
| Feb 2026 | Uhlsport | 480 | <0.01% | 6 |
| Mar 2026 | Nike | 24.9M | 45.7% | 1 |
| Mar 2026 | Adidas | 20.4M | 37.5% | 2 |
| Mar 2026 | Puma | 9.1M | 16.8% | 3 |
| Mar 2026 | Mitre | 6.6K | 0.01% | 4 |
| Mar 2026 | Select | 3.6K | <0.01% | 5 |
| Mar 2026 | Uhlsport | 590 | <0.01% | 6 |
| Apr 2026 | Nike | 20.4M | 44.2% | 1 |
| Apr 2026 | Adidas | 16.6M | 36% | 2 |
| Apr 2026 | Puma | 9.1M | 19.8% | 3 |
| Apr 2026 | Mitre | 6.6K | 0.01% | 4 |
| Apr 2026 | Select | 2.9K | <0.01% | 5 |
| Apr 2026 | Uhlsport | 590 | <0.01% | 6 |
| May 2026 | Adidas | 20.4M | 37.5% | 1 |
| May 2026 | Nike | 20.4M | 37.5% | 2 |
| May 2026 | Puma | 13.6M | 25% | 3 |
| May 2026 | Mitre | 8.1K | 0.01% | 4 |
| May 2026 | Select | 2.9K | <0.01% | 5 |
| May 2026 | Uhlsport | 590 | <0.01% | 6 |
| Jun 2026 | Adidas | 20.4M | 42.2% | 1 |
| Jun 2026 | Nike | 20.4M | 42.2% | 2 |
| Jun 2026 | Puma | 7.5M | 15.5% | 3 |
| Jun 2026 | Mitre | 8.1K | 0.02% | 4 |
| Jun 2026 | Select | 2.9K | <0.01% | 5 |
| Jun 2026 | Uhlsport | 590 | <0.01% | 6 |
| Jul 2026 | Adidas | 20.4M | 42.2% | 1 |
| Jul 2026 | Nike | 20.4M | 42.2% | 2 |
| Jul 2026 | Puma | 7.5M | 15.5% | 3 |
| Jul 2026 | Mitre | 9.9K | 0.02% | 4 |
| Jul 2026 | Select | 3.6K | <0.01% | 5 |
| Jul 2026 | Uhlsport | 590 | <0.01% | 6 |
| Aug 2026 | Adidas | 20.4M | 40.8% | 1 |
| Aug 2026 | Nike | 20.4M | 40.8% | 2 |
| Aug 2026 | Puma | 9.1M | 18.3% | 3 |
| Aug 2026 | Mitre | 8.1K | 0.02% | 4 |
| Aug 2026 | Select | 2.9K | <0.01% | 5 |
| Aug 2026 | Uhlsport | 590 | <0.01% | 6 |
| Sep 2026 | Adidas | — | — | — |
| Sep 2026 | Mitre | — | — | — |
| Sep 2026 | Nike | — | — | — |
| Sep 2026 | Puma | — | — | — |
| Sep 2026 | Select | — | — | — |
| Sep 2026 | Uhlsport | — | — | — |

## What is being compared

- **Adidas**: Measured on the search term “adidas”.
- **Mitre**: Measured on the search term “mitre football”.
- **Nike**: Measured on the search term “nike”.
- **Puma**: Measured on the search term “puma”.
- **Select**: Measured on the search term “select football”.
- **Uhlsport**: Measured on the search term “uhlsport football”.

- [Adidas](/demand/global-en/brands/adidas)
- [Mitre](/demand/global-en/brands/mitre-sport)
- [Nike](/demand/global-en/brands/nike)
- [Puma](/demand/global-en/brands/puma)
- [Select](/demand/global-en/brands/select-sport)
- [Uhlsport](/demand/global-en/brands/uhlsport)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among footballs worldwide?

Adidas and Nike share the highest estimated Share of Search among footballs worldwide, at 40.8% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Footballs: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/footballs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/footballs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.