---
title: "Adidas vs Puma: Which is more popular by branded search?"
description: "Which is more popular in search, Adidas or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Football boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/football-boot-brands/compare/adidas-vs-puma"
publisher: "Brandwave"
---

# Adidas vs Puma: Which is more popular by branded search?

Which is more popular in search, Adidas or Puma? Compare estimated monthly branded-search demand and Share of Search inside the Football boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adidas and Puma
- **Competitive set**: Football boot brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Adidas Share of Search**: 31.5%
- **Puma Share of Search**: 14.1%

## Which is more popular in search, Adidas or Puma?

- In August 2026, Adidas had more branded searches than Puma among football boot brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Puma’s 9.1M, and held a 31.5% Share of Search versus Puma’s 14.1%.
- Adidas was ahead of Puma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football boot brands worldwide moved from 28% to 31.5%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among football boot brands worldwide moved from 12.6% to 14.1%, and its estimated monthly branded searches moved from 7.5M to 9.1M.

## How did search popularity change for football boot brands worldwide in August 2026?

- In August 2026, Puma gained estimated Share of Search among football boot brands worldwide, from 12.4% to 14.1%.
- In August 2026, Adidas lost estimated Share of Search among football boot brands worldwide, from 33.8% to 31.5%.

## Month by month

| Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Puma estimated searches | Puma Share of Search | Puma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.6M | 28% | 2 | 7.5M | 12.6% | 4 |
| Nov 2025 | 24.9M | 30.3% | 2 | 9.1M | 11.1% | 4 |
| Dec 2025 | 20.4M | 30.2% | 2 | 7.5M | 11.1% | 4 |
| Jan 2026 | 16.6M | 27.1% | 2 | 7.5M | 12.2% | 4 |
| Feb 2026 | 16.6M | 29.3% | 2 | 7.5M | 13.2% | 4 |
| Mar 2026 | 20.4M | 29.5% | 2 | 9.1M | 13.2% | 4 |
| Apr 2026 | 16.6M | 27.3% | 2 | 9.1M | 15% | 4 |
| May 2026 | 20.4M | 30.6% | 1 | 13.6M | 20.4% | 3 |
| Jun 2026 | 20.4M | 33.8% | 1 | 7.5M | 12.4% | 4 |
| Jul 2026 | 20.4M | 33.8% | 1 | 7.5M | 12.4% | 4 |
| Aug 2026 | 20.4M | 31.5% | 1 | 9.1M | 14.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adidas**: Measured on the search term “adidas”.
- **Puma**: Measured on the search term “puma”.

- [Adidas profile](/demand/global-en/brands/adidas)
- [Puma profile](/demand/global-en/brands/puma)
- [All football boot brands worldwide](/demand/global-en/categories/football-boot-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adidas or Puma?

In August 2026, Adidas had more branded searches than Puma among football boot brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Puma’s 9.1M, and held a 31.5% Share of Search versus Puma’s 14.1%.

## Cite this page

Brandwave. "Adidas vs Puma: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/football-boot-brands/compare/adidas-vs-puma

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/football-boot-brands/compare/adidas-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.