--- title: "CARTO vs SafeGraph: Which is searched more?" description: "Is CARTO or SafeGraph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foot traffic analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/foot-traffic-analytics-platforms/compare/carto-vs-safegraph" publisher: "Brandwave" --- # CARTO vs SafeGraph: Which is searched more? Is CARTO or SafeGraph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Foot traffic analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CARTO and SafeGraph - **Competitive set**: Foot traffic analytics platforms - **Market**: Global - **Month measured**: Sep 2026 - **CARTO Share of Search**: 31% - **SafeGraph Share of Search**: 0.77% ## Is CARTO or SafeGraph more popular in search? - In September 2026, CARTO had more branded searches than SafeGraph among foot traffic analytics platforms worldwide. CARTO had about 40,500 branded searches, while SafeGraph had 1,000. CARTO made up 31% of all foot traffic analytics platform searches we track, and SafeGraph accounted for 0.77%. - CARTO was ahead of SafeGraph in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CARTO’s share of searches among foot traffic analytics platforms worldwide moved from 28.5% to 31%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, SafeGraph’s share of searches among foot traffic analytics platforms worldwide moved from 2.1% to 0.77%, and its estimated monthly branded searches moved from 2.4K to 1K. ## Top foot traffic analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CARTO was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. SafeGraph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CARTO was listed before SafeGraph in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Placer.ai | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Unacast | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | CARTO | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | RetailNext | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Foursquare | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | SafeGraph | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Advan | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about foot traffic analytics platforms - Asked ChatGPT "Which foot traffic analytics platform should I use?": 1. Placer.ai, 2. RetailNext, 3. Unacast - Asked ChatGPT "What are the best foot traffic analytics platforms?": 1. Placer.ai, 2. RetailNext, 3. Unacast - Asked ChatGPT "What's the best foot traffic analytics platform for store visits?": 1. Placer.ai, 2. Foursquare - Searched Google, AI Overview "location analytics platform": 1. Placer.ai, 2. CARTO, 3. Unacast - Searched Google, AI Overview "foot traffic analytics platforms": 1. Placer.ai, 2. Unacast, 3. CARTO, 4. SafeGraph, 5. Foursquare, 6. Advan Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for foot traffic analytics platforms worldwide in September 2026? - In September 2026, CARTO lost share of searches among foot traffic analytics platforms worldwide, from 38.3% to 31%. - SafeGraph’s share of searches among foot traffic analytics platforms worldwide has lost ground for 3 months in a row, from 1.8% to 0.77% in September 2026. ## Month by month | Month | CARTO estimated searches | CARTO Share of Search | CARTO rank | SafeGraph estimated searches | SafeGraph Share of Search | SafeGraph rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 28.5% | 2 | 2.4K | 2.1% | 5 | | Nov 2025 | 33.1K | 29.5% | 2 | 1.9K | 1.7% | 5 | | Dec 2025 | 27.1K | 26.3% | 2 | 1.6K | 1.6% | 5 | | Jan 2026 | 33.1K | 29.4% | 2 | 1.9K | 1.7% | 5 | | Feb 2026 | 27.1K | 22.7% | 2 | 1.9K | 1.6% | 5 | | Mar 2026 | 33.1K | 20.1% | 2 | 1.9K | 1.2% | 5 | | Apr 2026 | 33.1K | 26.4% | 2 | 1.9K | 1.5% | 5 | | May 2026 | 33.1K | 26.5% | 2 | 1.6K | 1.3% | 5 | | Jun 2026 | 27.1K | 25.7% | 2 | 1.9K | 1.8% | 5 | | Jul 2026 | 33.1K | 33.1% | 2 | 1.3K | 1.3% | 5 | | Aug 2026 | 40.5K | 38.3% | 2 | 1K | 0.95% | 5 | | Sep 2026 | 40.5K | 31% | 2 | 1K | 0.77% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using CARTO’s and SafeGraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CARTO**: Measured on the search term “carto”. - **SafeGraph**: Measured on the search term “safegraph”. - [CARTO profile](/demand/global-en/brands/carto) - [SafeGraph profile](/demand/global-en/brands/safegraph) - [All foot traffic analytics platforms worldwide](/demand/global-en/categories/foot-traffic-analytics-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CARTO or SafeGraph more popular in search? In September 2026, CARTO had more branded searches than SafeGraph among foot traffic analytics platforms worldwide. CARTO had about 40,500 branded searches, while SafeGraph had 1,000. CARTO made up 31% of all foot traffic analytics platform searches we track, and SafeGraph accounted for 0.77%. ## Cite this page Brandwave. "CARTO vs SafeGraph: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/foot-traffic-analytics-platforms/compare/carto-vs-safegraph This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/foot-traffic-analytics-platforms/compare/carto-vs-safegraph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.