--- title: "Foot traffic analytics platforms: Which brands are most popular in search?" description: "Compare the platforms that measure visits to physical places. Share of Search among Foursquare, Placer.ai, SafeGraph, Unacast and Advan, the foot traffic analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/foot-traffic-analytics-platforms" publisher: "Brandwave" --- # Foot traffic analytics platforms: Which brands are most popular in search? Compare the platforms that measure visits to physical places. Share of Search among Foursquare, Placer.ai, SafeGraph, Unacast and Advan, the foot traffic analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Foot traffic analytics platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Foursquare, 80.3% ## Which brand is most popular in search among foot traffic analytics platforms worldwide? - In August 2026, Foursquare was the most searched among foot traffic analytics platforms worldwide, with an estimated 49.5K branded searches and 80.3% estimated Share of Search within this set. - Placer.ai is in 2nd place, 64.2 percentage points behind at 16.1% Share of Search. - Across the 11 months ending August 2026, Foursquare’s estimated Share of Search among foot traffic analytics platforms worldwide increased from 76.3% to 80.3%. - Across the 11 months ending August 2026, Placer.ai’s estimated Share of Search among foot traffic analytics platforms worldwide decreased from 18.7% to 16.1%. - Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among foot traffic analytics platforms worldwide decreased from 3% to 1.6%. - Across the 11 months ending August 2026, Foursquare’s estimated Share of Search among foot traffic analytics platforms worldwide peaked at 85.9% in March 2026 and was lowest at 76.3% in October 2025. - Across the 11 months ending August 2026, Placer.ai’s estimated Share of Search among foot traffic analytics platforms worldwide peaked at 18.9% in July 2026 and was lowest at 11.6% in March 2026. - Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among foot traffic analytics platforms worldwide peaked at 3% in October 2025 and was lowest at 1.5% in March 2026. - Across the 11 months ending August 2026, Unacast and Advan held steady: their estimated Share of Search among foot traffic analytics platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Foursquare vs Placer.ai: compare search popularity](/demand/global-en/compare/foursquare-vs-placer-ai): 80.3% against 16.1% Share of Search. ## How did search popularity change for foot traffic analytics platforms worldwide in August 2026? - In August 2026, Foursquare gained estimated Share of Search among foot traffic analytics platforms worldwide, from 77.2% to 80.3%. - In August 2026, Placer.ai lost estimated Share of Search among foot traffic analytics platforms worldwide, from 18.9% to 16.1%. - Estimated monthly branded searches for Advan worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026. - Estimated monthly branded searches for SafeGraph worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026. - Estimated monthly branded searches for Unacast worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Foursquare | 80.3% | 49.5K | 0.0% | Foursquare | | 2 | Placer.ai | 16.1% | 9.9K | -18.2% | Placer.ai | | 3 | SafeGraph | 1.6% | 1K | -23.1% | SafeGraph | | 4 | Unacast | 1.4% | 880 | 0.0% | Unacast | | 5 | Advan | 0.63% | 390 | +21.9% | Advan | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Foursquare | 60.5K | 76.3% | 1 | | Oct 2025 | Placer.ai | 14.8K | 18.7% | 2 | | Oct 2025 | SafeGraph | 2.4K | 3% | 3 | | Oct 2025 | Unacast | 1.3K | 1.6% | 4 | | Oct 2025 | Advan | 260 | 0.33% | 5 | | Nov 2025 | Foursquare | 60.5K | 80% | 1 | | Nov 2025 | Placer.ai | 12.1K | 16% | 2 | | Nov 2025 | SafeGraph | 1.9K | 2.5% | 3 | | Nov 2025 | Unacast | 1K | 1.3% | 4 | | Nov 2025 | Advan | 170 | 0.22% | 5 | | Dec 2025 | Foursquare | 60.5K | 82.8% | 1 | | Dec 2025 | Placer.ai | 9.9K | 13.5% | 2 | | Dec 2025 | SafeGraph | 1.6K | 2.2% | 3 | | Dec 2025 | Unacast | 880 | 1.2% | 4 | | Dec 2025 | Advan | 210 | 0.29% | 5 | | Jan 2026 | Foursquare | 60.5K | 79.9% | 1 | | Jan 2026 | Placer.ai | 12.1K | 16% | 2 | | Jan 2026 | SafeGraph | 1.9K | 2.5% | 3 | | Jan 2026 | Unacast | 1K | 1.3% | 4 | | Jan 2026 | Advan | 260 | 0.34% | 5 | | Feb 2026 | Foursquare | 74K | 82.9% | 1 | | Feb 2026 | Placer.ai | 12.1K | 13.6% | 2 | | Feb 2026 | SafeGraph | 1.9K | 2.1% | 3 | | Feb 2026 | Unacast | 1K | 1.1% | 4 | | Feb 2026 | Advan | 260 | 0.29% | 5 | | Mar 2026 | Foursquare | 110K | 85.9% | 1 | | Mar 2026 | Placer.ai | 14.8K | 11.6% | 2 | | Mar 2026 | SafeGraph | 1.9K | 1.5% | 3 | | Mar 2026 | Unacast | 1K | 0.78% | 4 | | Mar 2026 | Advan | 320 | 0.25% | 5 | | Apr 2026 | Foursquare | 74K | 83% | 1 | | Apr 2026 | Placer.ai | 12.1K | 13.6% | 2 | | Apr 2026 | SafeGraph | 1.9K | 2.1% | 3 | | Apr 2026 | Unacast | 880 | 0.99% | 4 | | Apr 2026 | Advan | 320 | 0.36% | 5 | | May 2026 | Foursquare | 74K | 83.3% | 1 | | May 2026 | Placer.ai | 12.1K | 13.6% | 2 | | May 2026 | SafeGraph | 1.6K | 1.8% | 3 | | May 2026 | Unacast | 880 | 0.99% | 4 | | May 2026 | Advan | 260 | 0.29% | 5 | | Jun 2026 | Foursquare | 60.5K | 80% | 1 | | Jun 2026 | Placer.ai | 12.1K | 16% | 2 | | Jun 2026 | SafeGraph | 1.9K | 2.5% | 3 | | Jun 2026 | Unacast | 880 | 1.2% | 4 | | Jun 2026 | Advan | 260 | 0.34% | 5 | | Jul 2026 | Foursquare | 49.5K | 77.2% | 1 | | Jul 2026 | Placer.ai | 12.1K | 18.9% | 2 | | Jul 2026 | SafeGraph | 1.3K | 2% | 3 | | Jul 2026 | Unacast | 880 | 1.4% | 4 | | Jul 2026 | Advan | 320 | 0.5% | 5 | | Aug 2026 | Foursquare | 49.5K | 80.3% | 1 | | Aug 2026 | Placer.ai | 9.9K | 16.1% | 2 | | Aug 2026 | SafeGraph | 1K | 1.6% | 3 | | Aug 2026 | Unacast | 880 | 1.4% | 4 | | Aug 2026 | Advan | 390 | 0.63% | 5 | | Sep 2026 | Advan | — | — | — | | Sep 2026 | Foursquare | — | — | — | | Sep 2026 | Placer.ai | — | — | — | | Sep 2026 | SafeGraph | — | — | — | | Sep 2026 | Unacast | — | — | — | ## What is being compared - **Advan**: Measured on the search term “advan research”. - **Foursquare**: Measured on the search term “foursquare”. - **Placer.ai**: Measured on the search term “placer.ai”. - **SafeGraph**: Measured on the search term “safegraph”. - **Unacast**: Measured on the search term “unacast”. - [Advan](/demand/global-en/brands/advan) - [Foursquare](/demand/global-en/brands/foursquare) - [Placer.ai](/demand/global-en/brands/placer-ai) - [SafeGraph](/demand/global-en/brands/safegraph) - [Unacast](/demand/global-en/brands/unacast) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among foot traffic analytics platforms worldwide? In August 2026, Foursquare was the most searched among foot traffic analytics platforms worldwide, with an estimated 49.5K branded searches and 80.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Foot traffic analytics platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/foot-traffic-analytics-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/foot-traffic-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.