---
title: "Food wrap brands: Which brands are most popular in search?"
description: "Compare the food wrap brands people buy. Share of Search among Combi, Saran, Kirkland Signature, Reynolds, Glad and Stretch-Tite, the food wrap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/food-wrap-brands"
publisher: "Brandwave"
---

# Food wrap brands: Which brands are most popular in search?

Compare the food wrap brands people buy. Share of Search among Combi, Saran, Kirkland Signature, Reynolds, Glad and Stretch-Tite, the food wrap brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Food wrap brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Combi, 35.9%

## Which brand is most popular in search among food wrap brands worldwide?

- In August 2026, Combi was the most searched among food wrap brands worldwide, with an estimated 201K branded searches and 35.9% estimated Share of Search within this set.
- Saran is in 2nd place, 11.8 percentage points behind at 24.1% Share of Search.
- Across the 11 months ending August 2026, Combi’s estimated Share of Search among food wrap brands worldwide decreased from 41.5% to 35.9%.
- Across the 11 months ending August 2026, Saran’s estimated Share of Search among food wrap brands worldwide increased from 22.7% to 24.1%.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide increased from 12.5% to 19.6%.
- Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among food wrap brands worldwide decreased from 22.7% to 19.6%.
- Across the 11 months ending August 2026, Combi’s estimated Share of Search among food wrap brands worldwide peaked at 41.5% in October 2025 and was lowest at 34.1% in December 2025.
- Across the 11 months ending August 2026, Saran’s estimated Share of Search among food wrap brands worldwide peaked at 30.6% in April 2026 and was lowest at 20.6% in November 2025.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among food wrap brands worldwide peaked at 23.1% in March 2026 and was lowest at 10.7% in July 2026.
- Across the 11 months ending August 2026, Reynolds’ estimated Share of Search among food wrap brands worldwide peaked at 25.7% in January 2026 and was lowest at 18.7% in December 2025.
- Across the 11 months ending August 2026, Saran rose from 3rd to 2nd among food wrap brands worldwide.
- Across the 11 months ending August 2026, Kirkland Signature rose from 4th to 3rd among food wrap brands worldwide.
- Across the 11 months ending August 2026, Reynolds fell from 2nd to 4th among food wrap brands worldwide.
- Across the 11 months ending August 2026, Glad and Stretch-Tite held steady: their estimated Share of Search among food wrap brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Combi vs Saran: compare search popularity](/demand/global-en/compare/combi-vs-saran): 35.9% against 24.1% Share of Search.
- [Combi vs Kirkland Signature: compare search popularity](/demand/global-en/compare/combi-vs-kirkland-signature): 35.9% against 19.6% Share of Search.
- [Combi vs Reynolds: compare search popularity](/demand/global-en/compare/combi-vs-reynolds): 35.9% against 19.6% Share of Search.
- [Saran vs Kirkland Signature: compare search popularity](/demand/global-en/compare/kirkland-signature-vs-saran): 24.1% against 19.6% Share of Search.
- [Saran vs Reynolds: compare search popularity](/demand/global-en/compare/reynolds-vs-saran): 24.1% against 19.6% Share of Search.
- [Kirkland Signature vs Reynolds: compare search popularity](/demand/global-en/compare/kirkland-signature-vs-reynolds): 19.6% Share of Search each.

## How did search popularity change for food wrap brands worldwide in August 2026?

- In August 2026, Kirkland Signature overtook Reynolds to rank 3rd among food wrap brands worldwide, at 19.6%.
- In August 2026, Saran lost estimated Share of Search among food wrap brands worldwide, from 29.2% to 24.1%.
- In August 2026, Reynolds lost estimated Share of Search among food wrap brands worldwide, from 23.8% to 19.6%.
- Estimated monthly branded searches for Stretch-Tite worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.
- Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Combi | 35.9% | 201K | +21.8% | Combi |
| 2 | Saran | 24.1% | 135K | 0.0% | Saran |
| 3 | Kirkland Signature | 19.6% | 110K | +122.2% | Kirkland Signature |
| 4 | Reynolds | 19.6% | 110K | 0.0% | Reynolds |
| 5 | Glad | 0.43% | 2.4K | +26.3% | Glad |
| 6 | Stretch-Tite | 0.34% | 1.9K | +18.8% | Stretch-Tite |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Combi | 201K | 41.5% | 1 |
| Oct 2025 | Reynolds | 110K | 22.7% | 2 |
| Oct 2025 | Saran | 110K | 22.7% | 3 |
| Oct 2025 | Kirkland Signature | 60.5K | 12.5% | 4 |
| Oct 2025 | Glad | 1.9K | 0.39% | 5 |
| Oct 2025 | Stretch-Tite | 1.3K | 0.27% | 6 |
| Nov 2025 | Combi | 201K | 37.6% | 1 |
| Nov 2025 | Kirkland Signature | 110K | 20.6% | 2 |
| Nov 2025 | Reynolds | 110K | 20.6% | 3 |
| Nov 2025 | Saran | 110K | 20.6% | 4 |
| Nov 2025 | Glad | 1.9K | 0.36% | 5 |
| Nov 2025 | Stretch-Tite | 1.6K | 0.3% | 6 |
| Dec 2025 | Combi | 201K | 34.1% | 1 |
| Dec 2025 | Saran | 165K | 28% | 2 |
| Dec 2025 | Kirkland Signature | 110K | 18.7% | 3 |
| Dec 2025 | Reynolds | 110K | 18.7% | 4 |
| Dec 2025 | Glad | 1.9K | 0.32% | 5 |
| Dec 2025 | Stretch-Tite | 1.6K | 0.27% | 6 |
| Jan 2026 | Combi | 201K | 38.3% | 1 |
| Jan 2026 | Reynolds | 135K | 25.7% | 2 |
| Jan 2026 | Saran | 110K | 21% | 3 |
| Jan 2026 | Kirkland Signature | 74K | 14.1% | 4 |
| Jan 2026 | Glad | 2.4K | 0.46% | 5 |
| Jan 2026 | Stretch-Tite | 1.9K | 0.36% | 6 |
| Feb 2026 | Combi | 165K | 35.6% | 1 |
| Feb 2026 | Reynolds | 110K | 23.8% | 2 |
| Feb 2026 | Saran | 110K | 23.8% | 3 |
| Feb 2026 | Kirkland Signature | 74K | 16% | 4 |
| Feb 2026 | Stretch-Tite | 2.4K | 0.52% | 5 |
| Feb 2026 | Glad | 1.6K | 0.35% | 6 |
| Mar 2026 | Combi | 201K | 34.4% | 1 |
| Mar 2026 | Kirkland Signature | 135K | 23.1% | 2 |
| Mar 2026 | Saran | 135K | 23.1% | 3 |
| Mar 2026 | Reynolds | 110K | 18.8% | 4 |
| Mar 2026 | Glad | 1.9K | 0.32% | 5 |
| Mar 2026 | Stretch-Tite | 1.9K | 0.32% | 6 |
| Apr 2026 | Combi | 201K | 37.2% | 1 |
| Apr 2026 | Saran | 165K | 30.6% | 2 |
| Apr 2026 | Reynolds | 110K | 20.4% | 3 |
| Apr 2026 | Kirkland Signature | 60.5K | 11.2% | 4 |
| Apr 2026 | Glad | 1.9K | 0.35% | 5 |
| Apr 2026 | Stretch-Tite | 1.6K | 0.3% | 6 |
| May 2026 | Combi | 201K | 39.4% | 1 |
| May 2026 | Saran | 135K | 26.5% | 2 |
| May 2026 | Reynolds | 110K | 21.6% | 3 |
| May 2026 | Kirkland Signature | 60.5K | 11.9% | 4 |
| May 2026 | Glad | 1.9K | 0.37% | 5 |
| May 2026 | Stretch-Tite | 1.6K | 0.31% | 6 |
| Jun 2026 | Combi | 201K | 35.6% | 1 |
| Jun 2026 | Saran | 165K | 29.2% | 2 |
| Jun 2026 | Reynolds | 135K | 23.9% | 3 |
| Jun 2026 | Kirkland Signature | 60.5K | 10.7% | 4 |
| Jun 2026 | Glad | 1.9K | 0.34% | 5 |
| Jun 2026 | Stretch-Tite | 1.3K | 0.23% | 6 |
| Jul 2026 | Combi | 165K | 35.6% | 1 |
| Jul 2026 | Saran | 135K | 29.2% | 2 |
| Jul 2026 | Reynolds | 110K | 23.8% | 3 |
| Jul 2026 | Kirkland Signature | 49.5K | 10.7% | 4 |
| Jul 2026 | Glad | 1.9K | 0.41% | 5 |
| Jul 2026 | Stretch-Tite | 1.6K | 0.35% | 6 |
| Aug 2026 | Combi | 201K | 35.9% | 1 |
| Aug 2026 | Saran | 135K | 24.1% | 2 |
| Aug 2026 | Kirkland Signature | 110K | 19.6% | 3 |
| Aug 2026 | Reynolds | 110K | 19.6% | 4 |
| Aug 2026 | Glad | 2.4K | 0.43% | 5 |
| Aug 2026 | Stretch-Tite | 1.9K | 0.34% | 6 |
| Sep 2026 | Combi | — | — | — |
| Sep 2026 | Glad | — | — | — |
| Sep 2026 | Kirkland Signature | — | — | — |
| Sep 2026 | Reynolds | — | — | — |
| Sep 2026 | Saran | — | — | — |
| Sep 2026 | Stretch-Tite | — | — | — |

## What is being compared

- **Combi**: Measured on the search term “combi”.
- **Glad**: Measured on the search term “glad bags”.
- **Kirkland Signature**: Measured on the search term “kirkland signature”.
- **Reynolds**: Measured on the search term “reynolds”.
- **Saran**: Measured on the search term “saran”.
- **Stretch-Tite**: Measured on the search term “stretch-tite”.

- [Combi](/demand/global-en/brands/combi)
- [Glad](/demand/global-en/brands/glad)
- [Kirkland Signature](/demand/global-en/brands/kirkland-signature)
- [Reynolds](/demand/global-en/brands/reynolds)
- [Saran](/demand/global-en/brands/saran)
- [Stretch-Tite](/demand/global-en/brands/stretch-tite)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among food wrap brands worldwide?

In August 2026, Combi was the most searched among food wrap brands worldwide, with an estimated 201K branded searches and 35.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Food wrap brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/food-wrap-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/food-wrap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.