---
title: "Food storage brands: Which are searched most?"
description: "Compare the lunchbox and food storage brands people pack food in. Share of Search among Tupperware, Sistema, Décor, Joseph Joseph, Lock&Lock and Rubbermaid, the food storage brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/food-storage-brands"
publisher: "Brandwave"
---

# Food storage brands: Which are searched most?

Compare the lunchbox and food storage brands people pack food in. Share of Search among Tupperware, Sistema, Décor, Joseph Joseph, Lock&Lock and Rubbermaid, the food storage brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Food storage brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tupperware, 56.9%

## Which brand is most popular in search among food storage brands worldwide?

- In September 2026, Tupperware was the most searched among food storage brands worldwide, with an estimated 1M branded searches and 56.9% estimated Share of Search within this set.
- Sistema is in 2nd place, 36 percentage points behind at 20.9% Share of Search.
- Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among food storage brands worldwide decreased from 59.5% to 56.9%.
- Across the 12 months ending September 2026, Sistema’s estimated Share of Search among food storage brands worldwide increased from 17.9% to 20.9%.
- Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among food storage brands worldwide peaked at 65% in January 2026 and was lowest at 56.1% in April 2026.
- Across the 12 months ending September 2026, Sistema’s estimated Share of Search among food storage brands worldwide peaked at 20.9% in September 2026 and was lowest at 12.5% in December 2025.
- Across the 12 months ending September 2026, Décor’s estimated Share of Search among food storage brands worldwide peaked at 10.2% in December 2025 and was lowest at 8.1% in November 2025.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among food storage brands worldwide peaked at 8.4% in December 2025 and was lowest at 6.3% in May 2026.
- Across the 12 months ending September 2026, Lock&Lock’s estimated Share of Search among food storage brands worldwide peaked at 4% in December 2025 and was lowest at 2.7% in February 2026.
- Across the 12 months ending September 2026, Décor, Joseph Joseph, Lock&Lock and Rubbermaid held steady: their estimated Share of Search among food storage brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tupperware vs Sistema: compare search popularity](/demand/global-en/compare/sistema-vs-tupperware): 56.9% against 20.9% Share of Search.
- [Tupperware vs Décor: compare search popularity](/demand/global-en/compare/decor-vs-tupperware): 56.9% against 9.4% Share of Search.
- [Tupperware vs Joseph Joseph: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-tupperware): 56.9% against 6.3% Share of Search.
- [Tupperware vs Lock&Lock: compare search popularity](/demand/global-en/compare/lock-and-lock-vs-tupperware): 56.9% against 3.7% Share of Search.
- [Sistema vs Décor: compare search popularity](/demand/global-en/compare/decor-vs-sistema): 20.9% against 9.4% Share of Search.
- [Sistema vs Joseph Joseph: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-sistema): 20.9% against 6.3% Share of Search.
- [Sistema vs Lock&Lock: compare search popularity](/demand/global-en/compare/lock-and-lock-vs-sistema): 20.9% against 3.7% Share of Search.
- [Décor vs Joseph Joseph: compare search popularity](/demand/global-en/compare/decor-vs-joseph-joseph): 9.4% against 6.3% Share of Search.
- [Décor vs Lock&Lock: compare search popularity](/demand/global-en/compare/decor-vs-lock-and-lock): 9.4% against 3.7% Share of Search.
- [Joseph Joseph vs Lock&Lock: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-lock-and-lock): 6.3% against 3.7% Share of Search.

## How did search popularity change for food storage brands worldwide in September 2026?

- In September 2026, Sistema gained estimated Share of Search among food storage brands worldwide, from 17.4% to 20.9%.
- In September 2026, Joseph Joseph lost estimated Share of Search among food storage brands worldwide, from 7.8% to 6.3%.
- In September 2026, Tupperware lost estimated Share of Search among food storage brands worldwide, from 57.9% to 56.9%.
- In September 2026, Rubbermaid lost estimated Share of Search among food storage brands worldwide, from 3.5% to 2.8%.
- Estimated monthly branded searches for Décor worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tupperware | 56.9% | 1M | 0.0% | Tupperware |
| 2 | Sistema | 20.9% | 368K | +22.3% | Sistema |
| 3 | Décor | 9.4% | 165K | 0.0% | Décor |
| 4 | Joseph Joseph | 6.3% | 110K | -18.5% | Joseph Joseph |
| 5 | Lock&Lock | 3.7% | 64.3K | 0.0% | Lock&Lock |
| 6 | Rubbermaid | 2.8% | 49.5K | -18.2% | Rubbermaid |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tupperware | 1.2M | 59.5% | 1 |
| Oct 2025 | Sistema | 368K | 17.9% | 2 |
| Oct 2025 | Décor | 201K | 9.8% | 3 |
| Oct 2025 | Joseph Joseph | 135K | 6.6% | 4 |
| Oct 2025 | Lock&Lock | 67.6K | 3.3% | 5 |
| Oct 2025 | Rubbermaid | 60.5K | 2.9% | 6 |
| Nov 2025 | Tupperware | 1.2M | 59.6% | 1 |
| Nov 2025 | Sistema | 368K | 18% | 2 |
| Nov 2025 | Décor | 165K | 8.1% | 3 |
| Nov 2025 | Joseph Joseph | 165K | 8.1% | 4 |
| Nov 2025 | Lock&Lock | 67.6K | 3.3% | 5 |
| Nov 2025 | Rubbermaid | 60.5K | 3% | 6 |
| Dec 2025 | Tupperware | 1.2M | 61.9% | 1 |
| Dec 2025 | Sistema | 246K | 12.5% | 2 |
| Dec 2025 | Décor | 201K | 10.2% | 3 |
| Dec 2025 | Joseph Joseph | 165K | 8.4% | 4 |
| Dec 2025 | Lock&Lock | 78.6K | 4% | 5 |
| Dec 2025 | Rubbermaid | 60.5K | 3.1% | 6 |
| Jan 2026 | Tupperware | 1.5M | 65% | 1 |
| Jan 2026 | Sistema | 301K | 13.1% | 2 |
| Jan 2026 | Décor | 201K | 8.7% | 3 |
| Jan 2026 | Joseph Joseph | 165K | 7.2% | 4 |
| Jan 2026 | Lock&Lock | 78.6K | 3.4% | 5 |
| Jan 2026 | Rubbermaid | 60.5K | 2.6% | 6 |
| Feb 2026 | Tupperware | 1.2M | 63.4% | 1 |
| Feb 2026 | Sistema | 301K | 15.7% | 2 |
| Feb 2026 | Décor | 165K | 8.6% | 3 |
| Feb 2026 | Joseph Joseph | 135K | 7% | 4 |
| Feb 2026 | Lock&Lock | 52.6K | 2.7% | 5 |
| Feb 2026 | Rubbermaid | 49.5K | 2.6% | 6 |
| Mar 2026 | Tupperware | 1.2M | 60.6% | 1 |
| Mar 2026 | Sistema | 368K | 18.3% | 2 |
| Mar 2026 | Décor | 165K | 8.2% | 3 |
| Mar 2026 | Joseph Joseph | 135K | 6.7% | 4 |
| Mar 2026 | Lock&Lock | 64.3K | 3.2% | 5 |
| Mar 2026 | Rubbermaid | 60.5K | 3% | 6 |
| Apr 2026 | Tupperware | 1M | 56.1% | 1 |
| Apr 2026 | Sistema | 368K | 20.6% | 2 |
| Apr 2026 | Décor | 165K | 9.2% | 3 |
| Apr 2026 | Joseph Joseph | 135K | 7.6% | 4 |
| Apr 2026 | Rubbermaid | 60.5K | 3.4% | 5 |
| Apr 2026 | Lock&Lock | 55.3K | 3.1% | 6 |
| May 2026 | Tupperware | 1M | 56.9% | 1 |
| May 2026 | Sistema | 368K | 20.9% | 2 |
| May 2026 | Décor | 165K | 9.4% | 3 |
| May 2026 | Joseph Joseph | 110K | 6.3% | 4 |
| May 2026 | Rubbermaid | 60.5K | 3.4% | 5 |
| May 2026 | Lock&Lock | 55.3K | 3.1% | 6 |
| Jun 2026 | Tupperware | 1M | 59.2% | 1 |
| Jun 2026 | Sistema | 301K | 17.8% | 2 |
| Jun 2026 | Décor | 165K | 9.8% | 3 |
| Jun 2026 | Joseph Joseph | 110K | 6.5% | 4 |
| Jun 2026 | Lock&Lock | 64.3K | 3.8% | 5 |
| Jun 2026 | Rubbermaid | 49.5K | 2.9% | 6 |
| Jul 2026 | Tupperware | 1M | 61.5% | 1 |
| Jul 2026 | Sistema | 246K | 15.1% | 2 |
| Jul 2026 | Décor | 165K | 10.1% | 3 |
| Jul 2026 | Joseph Joseph | 110K | 6.8% | 4 |
| Jul 2026 | Lock&Lock | 55.3K | 3.4% | 5 |
| Jul 2026 | Rubbermaid | 49.5K | 3% | 6 |
| Aug 2026 | Tupperware | 1M | 57.9% | 1 |
| Aug 2026 | Sistema | 301K | 17.4% | 2 |
| Aug 2026 | Décor | 165K | 9.6% | 3 |
| Aug 2026 | Joseph Joseph | 135K | 7.8% | 4 |
| Aug 2026 | Lock&Lock | 64.3K | 3.7% | 5 |
| Aug 2026 | Rubbermaid | 60.5K | 3.5% | 6 |
| Sep 2026 | Tupperware | 1M | 56.9% | 1 |
| Sep 2026 | Sistema | 368K | 20.9% | 2 |
| Sep 2026 | Décor | 165K | 9.4% | 3 |
| Sep 2026 | Joseph Joseph | 110K | 6.3% | 4 |
| Sep 2026 | Lock&Lock | 64.3K | 3.7% | 5 |
| Sep 2026 | Rubbermaid | 49.5K | 2.8% | 6 |

## What is being compared

- **Décor**: Measured on the search term “decor”.
- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **Lock&Lock**: Measured on the search terms “lock and lock” and “lock lock”, summed into one figure.
- **Rubbermaid**: Measured on the search term “rubbermaid”.
- **Sistema**: Measured on the search term “sistema”.
- **Tupperware**: Measured on the search term “tupperware”.

- [Décor](/demand/global-en/brands/decor)
- [Joseph Joseph](/demand/global-en/brands/joseph-joseph)
- [Lock&Lock](/demand/global-en/brands/lock-and-lock)
- [Rubbermaid](/demand/global-en/brands/rubbermaid)
- [Sistema](/demand/global-en/brands/sistema)
- [Tupperware](/demand/global-en/brands/tupperware)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among food storage brands worldwide?

In September 2026, Tupperware was the most searched among food storage brands worldwide, with an estimated 1M branded searches and 56.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Food storage brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/food-storage-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/food-storage-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.