---
title: "Oxo vs Salter: Which is searched more?"
description: "Which is more popular in search, Oxo or Salter? Compare estimated monthly branded-search demand and Share of Search inside the Food scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/food-scale-brands/compare/oxo-vs-salter"
publisher: "Brandwave"
---

# Oxo vs Salter: Which is searched more?

Which is more popular in search, Oxo or Salter? Compare estimated monthly branded-search demand and Share of Search inside the Food scale brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Oxo and Salter
- **Competitive set**: Food scale brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Oxo Share of Search**: 26.9%
- **Salter Share of Search**: 11.1%

## Which is more popular in search, Oxo or Salter?

- In September 2026, Oxo had more branded searches than Salter among food scale brands worldwide. Oxo was estimated to have 110K branded searches compared to Salter’s 45.5K, and held a 26.9% Share of Search versus Salter’s 11.1%.
- Oxo was ahead of Salter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among food scale brands worldwide moved from 28.6% to 26.9%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Salter’s estimated Share of Search among food scale brands worldwide moved from 9.6% to 11.1%, and its estimated monthly branded searches held steady at 45.5K.

## How did search popularity change for food scale brands worldwide in September 2026?

- In September 2026, Oxo gained estimated Share of Search among food scale brands worldwide, from 24.3% to 26.9%.
- In September 2026, Salter gained estimated Share of Search among food scale brands worldwide, from 10% to 11.1%.

## Month by month

| Month | Oxo estimated searches | Oxo Share of Search | Oxo rank | Salter estimated searches | Salter Share of Search | Salter rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 28.6% | 2 | 45.5K | 9.6% | 3 |
| Nov 2025 | 165K | 24.2% | 2 | 46.3K | 6.8% | 4 |
| Dec 2025 | 135K | 20.3% | 2 | 46.3K | 6.9% | 4 |
| Jan 2026 | 136K | 22.6% | 2 | 49.6K | 8.3% | 4 |
| Feb 2026 | 110K | 26.2% | 2 | 45.5K | 10.8% | 3 |
| Mar 2026 | 110K | 22.9% | 2 | 45.5K | 9.5% | 3 |
| Apr 2026 | 110K | 27.3% | 2 | 45.5K | 11.3% | 3 |
| May 2026 | 110K | 24.6% | 2 | 45.5K | 10.1% | 4 |
| Jun 2026 | 110K | 27.8% | 2 | 39.9K | 10.1% | 4 |
| Jul 2026 | 110K | 25.5% | 2 | 40.6K | 9.4% | 3 |
| Aug 2026 | 110K | 24.3% | 2 | 45.5K | 10% | 4 |
| Sep 2026 | 110K | 26.9% | 2 | 45.5K | 11.1% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Oxo’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Oxo**: Measured on the search terms “oxo” and “oxo soup”, summed into one figure.
- **Salter**: Measured on the search terms “salter”, “salter kitchen scale” and “salter scales”, summed into one figure.

- [Oxo profile](/demand/global-en/brands/oxo)
- [Salter profile](/demand/global-en/brands/salter)
- [All food scale brands worldwide](/demand/global-en/categories/food-scale-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Oxo or Salter?

In September 2026, Oxo had more branded searches than Salter among food scale brands worldwide. Oxo was estimated to have 110K branded searches compared to Salter’s 45.5K, and held a 26.9% Share of Search versus Salter’s 11.1%.

## Cite this page

Brandwave. "Oxo vs Salter: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/food-scale-brands/compare/oxo-vs-salter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/food-scale-brands/compare/oxo-vs-salter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.