--- title: "Food scale brands: Which are searched most?" description: "Compare the food scale brands people buy. Share of Search among Cuisinart, Oxo, Renpho, Salter and Etekcity, the food scale brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/food-scale-brands" publisher: "Brandwave" --- # Food scale brands: Which are searched most? Compare the food scale brands people buy. Share of Search among Cuisinart, Oxo, Renpho, Salter and Etekcity, the food scale brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Food scale brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Cuisinart, 48.2% ## Which brand is most popular in search among food scale brands worldwide? - In September 2026, Cuisinart was the most searched among food scale brands worldwide, with an estimated 198K branded searches and 48.2% estimated Share of Search within this set. - Oxo is in 2nd place, 21.4 percentage points behind at 26.9% Share of Search. - Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among food scale brands worldwide decreased from 51% to 48.2%. - Across the 12 months ending September 2026, Oxo’s estimated Share of Search among food scale brands worldwide decreased from 28.6% to 26.9%. - Across the 12 months ending September 2026, Renpho’s estimated Share of Search among food scale brands worldwide increased from 8.6% to 12.1%. - Across the 12 months ending September 2026, Salter’s estimated Share of Search among food scale brands worldwide increased from 9.6% to 11.1%. - Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among food scale brands worldwide peaked at 61.6% in December 2025 and was lowest at 48.2% in September 2026. - Across the 12 months ending September 2026, Oxo’s estimated Share of Search among food scale brands worldwide peaked at 28.6% in October 2025 and was lowest at 20.3% in December 2025. - Across the 12 months ending September 2026, Renpho’s estimated Share of Search among food scale brands worldwide peaked at 12.1% in September 2026 and was lowest at 7.2% in November 2025. - Across the 12 months ending September 2026, Salter’s estimated Share of Search among food scale brands worldwide peaked at 11.3% in April 2026 and was lowest at 6.8% in November 2025. - Across the 12 months ending September 2026, Etekcity’s estimated Share of Search among food scale brands worldwide peaked at 2.9% in January 2026 and was lowest at 1.7% in August 2026. - Across the 12 months ending September 2026, Renpho rose from 4th to 3rd among food scale brands worldwide. - Across the 12 months ending September 2026, Salter fell from 3rd to 4th among food scale brands worldwide. - Across the 12 months ending September 2026, Etekcity held steady: its estimated Share of Search among food scale brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Cuisinart vs Oxo: compare search popularity](/demand/global-en/compare/cuisinart-vs-oxo): 48.2% against 26.9% Share of Search. - [Cuisinart vs Renpho: compare search popularity](/demand/global-en/compare/cuisinart-vs-renpho): 48.2% against 12.1% Share of Search. - [Cuisinart vs Salter: compare search popularity](/demand/global-en/compare/cuisinart-vs-salter): 48.2% against 11.1% Share of Search. - [Oxo vs Renpho: compare search popularity](/demand/global-en/compare/oxo-vs-renpho): 26.9% against 12.1% Share of Search. - [Oxo vs Salter: compare search popularity](/demand/global-en/compare/oxo-vs-salter): 26.9% against 11.1% Share of Search. - [Renpho vs Salter: compare search popularity](/demand/global-en/compare/renpho-vs-salter): 12.1% against 11.1% Share of Search. ## How did search popularity change for food scale brands worldwide in September 2026? - In September 2026, Oxo gained estimated Share of Search among food scale brands worldwide, from 24.3% to 26.9%. - In September 2026, Renpho gained estimated Share of Search among food scale brands worldwide, from 10.9% to 12.1%. - In September 2026, Salter gained estimated Share of Search among food scale brands worldwide, from 10% to 11.1%. - In September 2026, Cuisinart lost estimated Share of Search among food scale brands worldwide, from 53.2% to 48.2%. - Estimated monthly branded searches for Etekcity worldwide fell 32% over 12 measured months, from 10.7K to 7.3K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Cuisinart | 48.2% | 198K | -18.0% | Cuisinart | | 2 | Oxo | 26.9% | 110K | 0.0% | Oxo | | 3 | Renpho | 12.1% | 49.5K | 0.0% | Renpho | | 4 | Salter | 11.1% | 45.5K | 0.0% | Salter | | 5 | Etekcity | 1.8% | 7.3K | -3.2% | Etekcity | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cuisinart | 242K | 51% | 1 | | Oct 2025 | Oxo | 135K | 28.6% | 2 | | Oct 2025 | Salter | 45.5K | 9.6% | 3 | | Oct 2025 | Renpho | 40.5K | 8.6% | 4 | | Oct 2025 | Etekcity | 10.7K | 2.3% | 5 | | Nov 2025 | Cuisinart | 411K | 60.1% | 1 | | Nov 2025 | Oxo | 165K | 24.2% | 2 | | Nov 2025 | Renpho | 49.5K | 7.2% | 3 | | Nov 2025 | Salter | 46.3K | 6.8% | 4 | | Nov 2025 | Etekcity | 11.6K | 1.7% | 5 | | Dec 2025 | Cuisinart | 411K | 61.6% | 1 | | Dec 2025 | Oxo | 135K | 20.3% | 2 | | Dec 2025 | Renpho | 60.5K | 9.1% | 3 | | Dec 2025 | Salter | 46.3K | 6.9% | 4 | | Dec 2025 | Etekcity | 14.6K | 2.2% | 5 | | Jan 2026 | Cuisinart | 337K | 56.1% | 1 | | Jan 2026 | Oxo | 136K | 22.6% | 2 | | Jan 2026 | Renpho | 60.5K | 10.1% | 3 | | Jan 2026 | Salter | 49.6K | 8.3% | 4 | | Jan 2026 | Etekcity | 17.6K | 2.9% | 5 | | Feb 2026 | Cuisinart | 215K | 50.9% | 1 | | Feb 2026 | Oxo | 110K | 26.2% | 2 | | Feb 2026 | Salter | 45.5K | 10.8% | 3 | | Feb 2026 | Renpho | 40.5K | 9.6% | 4 | | Feb 2026 | Etekcity | 10.7K | 2.5% | 5 | | Mar 2026 | Cuisinart | 275K | 57.2% | 1 | | Mar 2026 | Oxo | 110K | 22.9% | 2 | | Mar 2026 | Salter | 45.5K | 9.5% | 3 | | Mar 2026 | Renpho | 40.5K | 8.4% | 4 | | Mar 2026 | Etekcity | 9.2K | 1.9% | 5 | | Apr 2026 | Cuisinart | 198K | 49% | 1 | | Apr 2026 | Oxo | 110K | 27.3% | 2 | | Apr 2026 | Salter | 45.5K | 11.3% | 3 | | Apr 2026 | Renpho | 40.5K | 10% | 4 | | Apr 2026 | Etekcity | 9.8K | 2.4% | 5 | | May 2026 | Cuisinart | 234K | 52.1% | 1 | | May 2026 | Oxo | 110K | 24.6% | 2 | | May 2026 | Renpho | 49.5K | 11% | 3 | | May 2026 | Salter | 45.5K | 10.1% | 4 | | May 2026 | Etekcity | 9.5K | 2.1% | 5 | | Jun 2026 | Cuisinart | 198K | 49.9% | 1 | | Jun 2026 | Oxo | 110K | 27.8% | 2 | | Jun 2026 | Renpho | 40.5K | 10.2% | 3 | | Jun 2026 | Salter | 39.9K | 10.1% | 4 | | Jun 2026 | Etekcity | 8.2K | 2.1% | 5 | | Jul 2026 | Cuisinart | 234K | 54.1% | 1 | | Jul 2026 | Oxo | 110K | 25.5% | 2 | | Jul 2026 | Salter | 40.6K | 9.4% | 3 | | Jul 2026 | Renpho | 40.5K | 9.4% | 4 | | Jul 2026 | Etekcity | 7.6K | 1.8% | 5 | | Aug 2026 | Cuisinart | 242K | 53.2% | 1 | | Aug 2026 | Oxo | 110K | 24.3% | 2 | | Aug 2026 | Renpho | 49.5K | 10.9% | 3 | | Aug 2026 | Salter | 45.5K | 10% | 4 | | Aug 2026 | Etekcity | 7.5K | 1.7% | 5 | | Sep 2026 | Cuisinart | 198K | 48.2% | 1 | | Sep 2026 | Oxo | 110K | 26.9% | 2 | | Sep 2026 | Renpho | 49.5K | 12.1% | 3 | | Sep 2026 | Salter | 45.5K | 11.1% | 4 | | Sep 2026 | Etekcity | 7.3K | 1.8% | 5 | ## What is being compared - **Cuisinart**: Measured on the search terms “cuisinart” and “cuisinart food processor”, summed into one figure. - **Etekcity**: Measured on the search terms “etekcity”, “etekcity bathroom scale”, “etekcity kitchen scale” and “etekcity luggage scale”, summed into one figure. - **Oxo**: Measured on the search terms “oxo” and “oxo soup”, summed into one figure. - **Renpho**: Measured on the search term “renpho”. - **Salter**: Measured on the search terms “salter”, “salter kitchen scale” and “salter scales”, summed into one figure. - [Cuisinart](/demand/global-en/brands/cuisinart) - [Etekcity](/demand/global-en/brands/etekcity) - [Oxo](/demand/global-en/brands/oxo) - [Renpho](/demand/global-en/brands/renpho) - [Salter](/demand/global-en/brands/salter) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among food scale brands worldwide? In September 2026, Cuisinart was the most searched among food scale brands worldwide, with an estimated 198K branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Food scale brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/food-scale-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/food-scale-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.