--- title: "Irwin vs Makita: Which is searched more?" description: "Is Irwin or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Folding sawhorse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/folding-sawhorse-brands/compare/irwin-vs-makita" publisher: "Brandwave" --- # Irwin vs Makita: Which is searched more? Is Irwin or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Folding sawhorse brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin and Makita - **Competitive set**: Folding sawhorse brands - **Market**: Global - **Month measured**: Sep 2026 - **Irwin Share of Search**: 0.68% - **Makita Share of Search**: 0.68% ## Is Irwin or Makita more popular in search? - In September 2026, Irwin and Makita were level in searches among folding sawhorse brands worldwide, with an estimated 70 branded searches each, at 0.68% of the total each. - Irwin was ahead of Makita in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among folding sawhorse brands worldwide moved from 0.69% to 0.68%, and its estimated monthly branded searches moved from 90 to 70. - Across the 12 months ending September 2026, Makita’s share of searches among folding sawhorse brands worldwide moved from 0.69% to 0.68%, and its estimated monthly branded searches moved from 90 to 70. ## Top folding sawhorse brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Irwin nor Makita showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ToughBuilt | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | BORA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WORX | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Stanley | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kobalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about folding sawhorse brands - Asked ChatGPT "Which folding sawhorse brand should I buy?": 1. ToughBuilt, 2. BORA, 3. DeWalt - Asked ChatGPT "What are the best folding sawhorse brands?": 1. ToughBuilt, 2. BORA, 3. DeWalt, 4. WORX, 5. Stanley - Asked ChatGPT "What's the best folding sawhorse brand for workshop projects?": 1. ToughBuilt, 2. BORA, 3. WORX - Searched Google, AI Overview "best sawhorse": 1. ToughBuilt, 2. BORA, 3. WORX, 4. Stanley - Searched Google, AI Overview "heavy duty sawhorse": 1. ToughBuilt Not named in any answer: Kobalt, Irwin, Makita and Black+Decker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for folding sawhorse brands worldwide in September 2026? - Estimated monthly branded searches for Irwin worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026. - Estimated monthly branded searches for Makita worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.69% | 7 | 90 | 0.69% | 8 | | Nov 2025 | 110 | 0.84% | 7 | 70 | 0.53% | 8 | | Dec 2025 | 90 | 0.77% | 7 | 70 | 0.6% | 8 | | Jan 2026 | 90 | 0.75% | 7 | 70 | 0.59% | 8 | | Feb 2026 | 140 | 1.3% | 7 | 50 | 0.48% | 8 | | Mar 2026 | 140 | 0.81% | 7 | 90 | 0.52% | 8 | | Apr 2026 | 90 | 0.43% | 7 | 70 | 0.33% | 8 | | May 2026 | 140 | 1.3% | 7 | 70 | 0.64% | 8 | | Jun 2026 | 90 | 0.72% | 7 | 70 | 0.56% | 8 | | Jul 2026 | 70 | 0.64% | 7 | 50 | 0.46% | 8 | | Aug 2026 | 70 | 0.65% | 7 | 70 | 0.65% | 8 | | Sep 2026 | 70 | 0.68% | 7 | 70 | 0.68% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin**: Measured on the search term “irwin saw horse”. - **Makita**: Measured on the search term “makita saw horse”. - [Irwin profile](/demand/global-en/brands/irwin) - [Makita profile](/demand/global-en/brands/makita) - [All folding sawhorse brands worldwide](/demand/global-en/categories/folding-sawhorse-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin or Makita more popular in search? In September 2026, Irwin and Makita were level in searches among folding sawhorse brands worldwide, with an estimated 70 branded searches each, at 0.68% of the total each. ## Cite this page Brandwave. "Irwin vs Makita: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/folding-sawhorse-brands/compare/irwin-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/folding-sawhorse-brands/compare/irwin-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.